Napkin Pitches by Chris Clausen https://padlet.com/chris_t_clausen/7ojtgrt0sixx Everyone make a napkin pitch en-us 2018-03-27 00:18:21 UTC 2024-10-31 19:16:24 UTC hello@padlet.com Example Napkin Pitch chris_t_clausen https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246320450 2018-03-27 00:22:35 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246320450 Concept: Example chris_t_clausen https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246320490 2018-03-27 00:23:05 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246320490 The Big Idea chris_t_clausen https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246320609
  • What's your idea?
  • Remember to visualize

    • ]]>     2018-03-27 00:24:12 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246320609     Needs/Benefits chris_t_clausen https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246320689
  • The target stakeholders (e.g. users);
  • Their unmet need;
  • Why your offering creates value for/benefit them, and captures their imagination;

    • ]]>     2018-03-27 00:25:00 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246320689     Execution chris_t_clausen https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246320942
  • The elements you will create to turn this pitch into reality
  • The channels you'll use;

    • ]]>     2018-03-27 00:27:14 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246320942     Business Rationale chris_t_clausen https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246320979
  • Potential competition/rivals, and other 'watch-outs;
  • How does it sustain our advantage?

    • ]]>     2018-03-27 00:27:40 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246320979     Chris' Napkin Pitch chris_t_clausen https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246321275 2018-03-27 00:30:14 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246321275 Concept: Social Media Strategy chris_t_clausen https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246321311 2018-03-27 00:30:32 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246321311 The Big Idea chris_t_clausen https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246321338 Fast food brands are engaging customers directly through social media. By producing content unrelated to the product they expand the brand awareness set of Millennials and Generation Z who crave new content.]]> 2018-03-27 00:30:46 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246321338 Needs/Benefits chris_t_clausen https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246321856 This idea would TARGET Millennial and Generation Z customers
    Millennials NEED new content and interesting experiences that they can share with their friends.
    They would BENEFIT from the recognition of their peers for finding original content.]]>     2018-03-27 00:34:34 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246321856     Execution chris_t_clausen https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246322452 Assembli would have to contract to a social media marketing company that specializes in engagement, such ROAR who was behind the Arby's social media campaign. ]]> 2018-03-27 00:39:39 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246322452 Business Rationale chris_t_clausen https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246324564 This helps build an online presence with potential customers. Arby's marketing campaign took a tired, unpopular brand and gave it new life, with commenters saying "You win, I'll try Arby's."

    There is significant risk in ignoring the different tastes Millenials and Generation Z have in advertising. Either you can engage them on their terms, or you can be boring and ignored.]]>     2018-03-27 00:54:09 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246324564     Assignment Link chris_t_clausen https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246328217 https://moodle.royalroads.ca/moodle/mod/page/view.php?id=278111]]> 2018-03-27 01:19:09 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246328217 Eric's Napkin Pitch emwwoo https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246785862 2018-03-28 07:16:43 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246785862 Concept: Loyalty Program emwwoo https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246786257 2018-03-28 07:18:33 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246786257 The Big Idea emwwoo https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246786425 Study done by the National Restaurant Association – Repeat customers are vital to the success of a restaurant business.]]> 2018-03-28 07:19:22 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246786425 Execution emwwoo https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246786683 Assembli would have to develop a loyalty program to increase the rate of return customers as it has proven that some of the reviews found on Yelp says no incentive for future visit. “Chipotle went from 0 to 2.1 million loyalty members in three months”.]]> 2018-03-28 07:20:29 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246786683 Needs/Benefits emwwoo https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246786883 Target – All customers but especially the ones who want incentive for future visit.
    Need – Millennials need to be motivated to decide which restaurants they should return with incentive.
    Benefit – Convenient for everyone who has a smart phone and they get free food/drink in return.
    ]]>     2018-03-28 07:21:25 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246786883     Business Rationale emwwoo https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246787315 2018-03-28 07:23:30 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246787315 Business Rationale emwwoo https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246787721 Everyone likes free stuff and statistics have shown that restaurants with loyalty programs are more likely to have return customers.

    Starbucks has proven "rewards represented 36% of U.S. Starbucks Sales in the second quarter of 2017.]]>     2018-03-28 07:25:30 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/246787721     Community Sponsorship (LH) lorienhenson https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/247044823 Vancouver Ultimate League - 5,600 members
    Urban Recreation League - https://vancouver.urbanrec.ca/
    Target millennials and gen x prospective customers.
    Offer discount card to players for slow weeknights (Mon-Thu)
    Promote as the place to gather after the games for local beer, pizza & salads.

    ]]>     2018-03-28 18:54:07 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/247044823     Event Space For Community Events (LH) lorienhenson https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/247048136  Host private events in the evening (e.g. networking, meet-ups). Develop community relationships, boost awareness to people that may not work/live nearby.
    Groups agree to a minimum spend on F&B, but no room fee is charged. Events are hosted after regular business hours.

    - YVRPR (200+ Vancouver PR professionals) https://www.facebook.com/YVRPRGroup/
    - LocoBC (source local movement and networking events) https://www.locobc.ca/cpages/home


    ]]>     2018-03-28 19:03:23 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/247048136     Plant Based (and Gluten-Free?) Influencers (LH) lorienhenson https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/247049125 Create a program to target plant based influencers and add to review sites. 
    - theveganproject.com
    - todieforvancouver.com
    - jillianharris.com
    -happycow.com (vegan directory
    -yelp.com (add vegan & gluten-free to review sites)

    Create plant focused hashtag, launch pre World Vegan Day November 1, hijack hashtag for local vegan/vegetarian conferences, Update/add vegan to review and directory websites. Give influencers gift certificate for free meals for them to use, and/or give away to their community.
    #PlantsRuleAssembli]]>     2018-03-28 19:06:11 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/247049125     Food Holiday Strategy (LH) lorienhenson https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/247057439 Create promotion strategy to create content and contest specifically for food and other holidays. Engage with customers using unique holidays hashtags on social media channels with relevant timely and visually appealing content. In-store display signage to commemorate the day, staff can wish happy days to customers. 

    Intl Pizza Day - Feb 9
    Intl Women's Day - Mar 8 (profile women employees)
    Pi Day -  March 14 (mathematics, but hijacked by pizza)
    St Patricks Day - Mar 17 (leprechaun pizza)
    Canada Day - July 1
    Eat Your Vegetables Day - June 17
    Intl Beer & Pizza Day -  Oct 9
    World Vegetarian Day - Oct 1
    World Vegan Day - Nov 1

    ]]>     2018-03-28 19:30:59 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/247057439     Assembli Custom Radio Station (LH) lorienhenson https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/247062615 BIG IDEA: Curate custom radio station featuring established and up-and-coming Canadian artists

    NEEDS/BENEFITS: Play music at the restaurants to add ambiance and enhance the customer experience dining in the restaurant. Assembli should play music to create that upscale experience expected at the fast-casual restaurants; often fast-food restaurants do not play music.

    EXECUTION: 
    • Create custom radio station using Spotify. 
    • Promote Assembli radio on tabletop signage, cash desk signage. 
    • Encourage artists to engage with Assembli's social media channels to get their music included on Assembli's radio channel. 
    • Create social media strategy to promote the radio channel to local and national music influencers.
    • https://www.guidingtech.com/16749/custom-radio-spotify-make-playlists/

    BUSINESS RATIONALE
    • Establishes Assembli as contributing to the local community by showcasing local talent in their restaurants every day. Provides the opportunity to exposure customers to new artists.
    • American-owned Blaze Pizza is big threat with stores in AB, ON and 4 opening soon in greater Vancouver. Assembli custom radio station actively demonstrates proud Canadian roots and commitment to local community. 
    • Set Assembli apart from competitors by tapping into the emotion of Canadians being fiercely proud, and "not American".
    • LOW COST

     
    ]]>     2018-03-28 19:44:40 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/247062615     Feature Local Supplier Partnership Each Month(LH) lorienhenson https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/247065019 Create campaign to promote local supplier relationships that share Assembli's values. e.g. local brewery or salad greens farmer, feature behind the scenes of the relationship, use short video interviews, compelling images. Use social media channels, supplier cross-promotes with their SM channels, feature profile in store on table-top and cash desk.]]> 2018-03-28 19:52:25 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/247065019 NAPKIN PITCH IDEAS (LH) lorienhenson https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/247067624 I brainstormed a bunch of ideas listed below.]]> 2018-03-28 20:01:05 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/247067624 lorienhenson https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/247072360 2018-03-28 20:20:47 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/247072360 lorienhenson https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/247072526 2018-03-28 20:21:20 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/247072526 lorienhenson https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/247073448 2018-03-28 20:24:45 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/247073448 lorienhenson https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/247073691 2018-03-28 20:25:35 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/247073691 lorienhenson https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/247074462 2018-03-28 20:28:02 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/247074462 Emily's Napkin Pitch drinkrowemily https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/247513545 Concept: Incorporate delivery services through Assembli

    The Big Idea:
    Offer delivery through Assembli, bypassing third party and waiving the service fee

    Need/Benefits
    Meets customers needs as Eric said many people are choosing pick-up and not sitting in the restaurant to eat 

    Delivery services have seen a major increase with App's but one way to differentiate is to offer delivery through Assembli, making it easier for customers rather than having them download what app they are choosing to deliver through]]>     2018-03-30 15:59:27 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/247513545     Bryan's Napkin Pitch bryan_ronald_underwood https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/247529686 The Big Idea: 
    Brand Uniformity is a way for a company to establish its identity.Setting a standard for employee knowledge, skill and image.Consistency maintains loyalty, offering a similar experience each time ensures the customer will know what to expect when they decide to eat at Assembli.

    Needs/Beliefs:

    Target:
    Assembli employees
    Need:
    Consistent uniformity bring the same experience to every customer every time they visit an Assembli Location.
    Benefit:
    Brings the two existing Assembli shops and prospective franchises all on the same page.

    Execution:
    Corporate training program, videos, team meetings, some sort of how-to-guide for employees, employee training program to achieve a standard between all the locations.

    Business Rationale:
    To maintain an efficient, knowledgeable staff, a business  must be properly trained in accordance with the company’s training plan, as well as Canadian food and safety regulations, this will ensure a set standard has been made and will be maintained. 

    ]]>     2018-03-30 17:27:44 UTC https://padlet.com/chris_t_clausen/7ojtgrt0sixx/wish/247529686