Doritos Business Research 2025 by Yihan He

Pros & Cons

5yhe560 — 2025-02-28 19:31:08 UTC

Pros:

Cheaper chips
Goes popular
Happier consumers

Cons:

Earns less money
Might not gain profit
Price Wars with Competitors

Source 1

5yhe560 — 2025-02-28 19:31:39 UTC

Retails for $65 a bottle
Makes Doritos look like it only cares about profits
Cost is justifiable because it's made using a special distillation process

Mailing Address

5yhe560 — 2025-02-28 19:31:53 UTC

7701 Legacy Drive, Plano, Texas 75024

Research Question

5yhe560 — 2025-02-28 19:33:39 UTC

Should Doritos reduce the price of some of its products?

Argumentative Paragraph Sample

5yhe560 — 2025-02-28 19:36:41 UTC

After looking into the issues surrounding whether should Doritos reduce the price of some of its flavors, it is clear that they should reduce the price. One reason to support this position is it is getting too expensive to buy. In the article entitled "Doritos Unveil Nacho Cheese-Flavored Liquor, and It Isn't Cheap" the author explains that, "It retails for $65 a bottle and is created using a special distillation process, so it might be best enjoyed by those who can hold their liquor." This quotation suggests it is overpriced by saying it is best for a specific demographic. This shows that not everyone can afford something they just want to try and may not enjoy anyways. Opponents may claim it is created using a special distillation process, so the cost is justified because of the special technique. However, have they thought about the idea that not everyone may be able to afford it?

Source 2

5yhe560 — 2025-03-12 18:11:38 UTC

Rising cost of ingredients, packaging, and fuel
5 chips were removed from each bag resulting in the bag's weight shrinking from 9.75 ounces to 9.25
Price remained same although the change occured

Source 3

5yhe560 — 2025-03-12 18:11:42 UTC

Companies have engaged in practice called product shrinkflation