Dear 2017 Newton you’ve made to the position of CMO for Apple autonomous vehicles. You've  learnt and encountered things you’d never thought you’d experience. So your typical day consists of meetings with a wide range of marketing departments that all look to serve the Autonomous project. Your first meeting of the day will be around marketing using VR and AI, and how we can leverage the use of VR to bring about a marketable test experience for autonomous drivers.The us AI in advertising products and use AI and the cloud to try and reach a wider audience. You then have a discussion of utilising the internet and the use of human integrated technology, as people begin to now seemless blend with their technology, through the use of biotechnology (the ethics behind this are still being discussed). The last meeting is in regards to how we can utilise the small percentage of those who use traditional media, and how we can communicate and engage with older forms of communications and not exclude that consumer base. There are many challenges that we face, but mainly adapting to the everchanging tehconlogical landscape while not forgetting the fundamental principles and ethics is a daily challenge.