Infomercials & MMS FA17-86 by Lee https://padlet.com/lee_wallace/7lgylqqszztr Exploring the World of Advertising & Persuasion en-us 2017-11-01 18:44:03 UTC 2018-12-06 02:08:33 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Apple.png Infomercials & Persuasion lee_wallace https://padlet.com/lee_wallace/7lgylqqszztr/wish/202667425 Though they are very annoying to some of us, infomercials are an extreme example of persuasion in action.  Nearly all of them use Monroe's Motivated Sequence to sell their products and convince us that the products are something we just must have....today!  
1.  Watch this video to see a deconstruction of an infomercial 
2. Go out to the internet and find one of your own to analyze and post it here.  
3. Write a paragraph describing the use of persuasive techniques in the infomercial.
4.  Identify the steps of MMS (all 5) that are used in your infomercial.
Double click anywhere on the canvas to create a post. You can move posts around and change their size. The canvas expands to fit the needs of the posts, so be sure not to miss any that are scrolled off to the side.]]> 2017-11-01 18:44:03 UTC https://padlet.com/lee_wallace/7lgylqqszztr/wish/202667425 Infomercial nb128108 https://padlet.com/lee_wallace/7lgylqqszztr/wish/216850017 The infomercial I chose was the shake weight https://www.youtube.com/watch?v=CWtcE52LKgk . the gain attention step was to be able to get a full workout in under 6 minutes. They showed very muscular men to use their product and they showed the ends of their workouts with the shake weight in order to show that they were tired cause the shake weight had given even the largest men a good workout. The need for the product was because there is no other product that is anything like the shake weight. the solution was to buy the shake weight because it contracts the upper body muscles 240 times every minute and also gives 48 minutes of workout in just 6 minutes. The benefit of the product is to make your all of your body large in the least amount of time possible. The call to action for this infomercial is the "kick butt guarantee." This guarantees the buyer that if the product doesn't satisfy the needs of the customer they will get their money back, so basically they are not risking anything. ]]> 2017-12-18 06:07:40 UTC https://padlet.com/lee_wallace/7lgylqqszztr/wish/216850017 Jessica Poe- Shamwow infomercial https://padlet.com/lee_wallace/7lgylqqszztr/wish/216851844 https://www.youtube.com/watch?v=F3lrhPeK6gU
I chose the infomercial for ShamWow. 
Attention: The man was very energetic and informed the listener right away that they were going to be obsessed with his product. "You'll be saying wow every time you use this towel." He told the audience that the product was something they would love and use. 
Need: He addresses that people need this towel in order to clean up messes in a much easier and more efficient way. He tells people that it will save them money and be more efficient than a product like paper towels. He tells them that they need the shamwow because of all the messes they have to clean up and all the money that they are wasting on paper towels. 
Satisfaction: He addresses all the ways the shamwow solves those earlier issues, such as the fact that it is reusable and can be washed in a washing machine. The new towel allows the customer to save money and energy because of how efficient it is. 
Visualization: He shows the customer the towel in action in order to prove how absorbent it is, and how much easier it makes cleaning up spills. He shows how the shamwow is different from a regular sponge because of how long it lasts. Throughout the video, he is showcasing the product to the audience. 
Call to Action: The ad ends with the man telling his audience to call the number on the screen to order the shamwow. They try to convince customers to call by promising them extra free products, and the last sentence of the infomercial is a man saying "call now." ]]> 2017-12-18 06:36:22 UTC https://padlet.com/lee_wallace/7lgylqqszztr/wish/216851844 For my infomercial I decided to use the product known as Sham WoW https://www.youtube.com/watch?v=F3lrhPeK6gU. 1.) Gain Attention: To gain attention of the audience they use a man to use the slogan of "every time you use this tool you will say wow". He then goes on to inform the audience of how towels do not work right, and this is effective because he is making a statement that could be argued by many people. He also uses the statement of how Sham can hold "twelve times'" its weight in liquid. Providing these startling statements allows for a well crafted introduction. 2.) Need: The man presents the fact that paper towels can not do the job of the Sham, and how easy and effective the Sham is when cleaning. He also appeals to saving time because of the easiness of cleaning the Sham, and its amazing ability to hold so much a liquid. His examples include cleaning all of one's vehicles, cleaning the carpet, and taking out fifty percent of liquid out of the carpet. 3.) Satisfaction: It presents the Sham as a tool that saves time and saves disasters from happening. The effortless demonstrations of cleaning up messes and cleaning cars allows one to really see the solution at work. 4.) Visualization: In Sham WoW they use the positive method to show a person how great their conditions will be in the future. They do this through testimonials of people who use Sham. Using them and their examples of cleaning allows for Sham to create a picture of how great life is with Sham. 5.) Action: They use the great deal of 4 Sham Wows for $19.95, and they offer to throw in a mop if you order in the next twenty minutes. They present this as a great deal because the mop is worth twenty dollars and each Sham Wow is worth eight dollars each. mc123543 https://padlet.com/lee_wallace/7lgylqqszztr/wish/217143080 2017-12-19 05:25:05 UTC https://padlet.com/lee_wallace/7lgylqqszztr/wish/217143080 Logan Pingel-OxiClean Infomercial https://padlet.com/lee_wallace/7lgylqqszztr/wish/217783315 For my infomercial I decided to use OxiClean.
https://www.youtube.com/watch?v=ZTpXh33Mbeg
1) Gain Attention: A man walks out and introduces himself as a stain specialist. He says his name too, so it makes it more personal for the audience. He also has lots of different things set up on a table which are different colors. This grabs the audience's attention right off the bat. He uses different vocal inflections and gives a short summary right off the bat of what it is. 
2)Need Step: The need step is shown through the majority of the informercial. He cleans different objects by using OxiClean and shows how what we use to clean just is not enough to get a full clean. All the ways that OxiClean can be used is presented in this.
3) Satisfaction Step: He cleans clothes, carpet, and tiles and shows how OxiClean provides a deeper clean.
4) Visualization step: The viewer can see how clean all of the clothes, carpets, and tiles get from the use of OxiClean on them. It shows how easy using OxiClean makes cleaning as well. 
5) Call to Action: They say in the infomercial that if you order in the next twenty minutes, you get a 6 pound bucket of OxiClean for half the price of a 2 pound bucket, a super shammy, a spray bottle of OxiClean, and one other product offered by them. This provides incentive for the viewer to buy it right then because it provides a very good deal for them.]]> 2017-12-21 19:51:33 UTC https://padlet.com/lee_wallace/7lgylqqszztr/wish/217783315 Sydney Parks- Pineapple Twist Infomercial lee_wallace https://padlet.com/lee_wallace/7lgylqqszztr/wish/218068584 First, the call to the viewers' attention is seen when a lady pulls gross pineapple rings out of a can. The man then brings out the pineapple twist tool and begins to show how to work it. The infomercial shows the need for the sliced pineapple by demonstrating how they can be put on ham, in salsa, on desserts, or just plain and grilled. The infomercial soon flashes to a picture of little kids eating the pineapple and they look very happy and satisfied. It then goes on the positive side of visualization and shows how the product is only ten dollars! The man finishes off the infomercial by saying "call or click now to order". In his call to action he even says if you call right now you can get a second one free if you just pay separate processing and handling. ]]> 2017-12-27 18:35:54 UTC https://padlet.com/lee_wallace/7lgylqqszztr/wish/218068584 Vanessa Tran - sliceOmatic lee_wallace https://padlet.com/lee_wallace/7lgylqqszztr/wish/218068613 The "sliceOmatic" commercial uses the MMS quite well as it's capable to gaining anyone's attention to buy such a product. I think it is smart since most people do cook and have the issue of harming themselves while uses knives and such. With a product like this, it eliminates time and self-harm.
1.Attention- The infomercial began with the attention grabbing phrase, "tired of slicing and chopping? Now theres a better way" making one gain attention and interest towards this product.

2.Need-  The video adds in how it does it for you, the product is perfect for those with arthritis or joint pain, and this can keep counter tops clean.

3.Satisfaction- The video tries to convince you by adding how it can slice your prep time in half, add deluxe julienne blade for mountains of vegetables for stews, and it's so fast and easy can cut up a full bag of potatoes in minutes with a blind fold on.

4.Visualization-  It adds as you tap down a 30 point gear system propels the precision cutting blade through food.

5.Action - The video shows that other products that cost twice as much don’t even come with a catcher, order right now and you can get it for 19.99 , call now and find out about free shipping, lifetime replacement guarantee, call or click right this minute and receive two sliceOmatics, also send a surpise gift of $20 value.
]]> 2017-12-27 18:36:36 UTC https://padlet.com/lee_wallace/7lgylqqszztr/wish/218068613 Ashleigh Hilton- Snuggie lee_wallace https://padlet.com/lee_wallace/7lgylqqszztr/wish/218070977 The Snuggie infomercial uses the MMS steps in an effective way to sell to their customers. They state that most people want to be able to move freely even when they are cold, but most of the time they are trapped inside a blanket.
1. Attention: The video begins with a woman who looks freezing cold and it is black and white. They also use a rhyming technique to capture the audience's attention and make it easier to recall. Once the Snuggie is introduced the video is in color.
2. Need: The problem that many people face when they are cold is a higher heating bill, or the immobility that comes with a blanket.
3. Solution: The blanket that has sleeves; it can be wrapped around you to keep you warm and the motion and mobility that is needed for everyday life can be done. 
4. Visualization: It shows multiple people wearing a snuggie and all of the things that one can do while wearing it, from reading a book to making coffee. It shows that it is large enough to fit all people so that they are warm while doing a plethora of things. 
5. Action: At the end, they state all of the things you can do in a snuggie again and then tell the price of a similar item is $59, while if they call right then they could get the snuggie for $14.95 and they would get a free reading light too. 

]]> 2017-12-27 19:36:29 UTC https://padlet.com/lee_wallace/7lgylqqszztr/wish/218070977 Hadley Willoughby: Pillow Pets lee_wallace https://padlet.com/lee_wallace/7lgylqqszztr/wish/218071134 This video is to inform parents and grandparents to buy younger children pillow pets. The children in the video are all happy and excited when using their pillow pet. 

1. Attention: The video begins with kids singing a catchy rhyme and showing their pillow pet. 

2. Need: Kids want to have a fun pillow, and for parents there are lots of benefits. 

3. Satisfaction: Pillow pets are enjoyable for kids of all ages. They are durable, easy to use, and easy to clean. If you already have to have a pillow, it might as well be a fun one! Also, they are perfect for sleepovers at grandma's house. 

4. Visualization: The informercial shows kids playing with and sleeping using their pillow pet. It shows parents taking their kids to sleepovers and groups of kids together, each with a pillow pet. It also shows the softness of the product and how easy it is to clean in the washer. 

5. Millions of kids are already using pillow pets. Order online at www.pillowpets.com]]> 2017-12-27 19:41:06 UTC https://padlet.com/lee_wallace/7lgylqqszztr/wish/218071134 Infomercials & MMS bayleybr18 https://padlet.com/lee_wallace/7lgylqqszztr/wish/218231781 https://www.youtube.com/watch?v=St3dTT9ybBk

This Subaru commercial uses the Monroe's Motivated Sequence very well to make their audience intrigued and remember their brand.
The first step is the attention step. They made the audience want to hear what they have to say by making the dog growl at the boyfriend and make the audience interested to keep watching. For the need step, Subaru made the problem obvious. The girlfriend's dog continue to growl and glare at the boyfriend, and the boyfriend is attempting to become friends with the dog. Next, for the satisfaction step, they show the boyfriend giving his girlfriend his jacket and taking care of her. The dog sees that he is looking for her best interest just as the dog is, and the dog finally warms up to the boyfriend. This shows that everyone wants what is best for the girlfriend. For the visualization step, the commercial says that one can never have too many faithful companions, and that is why they chose to get a Subaru. They relate the story to the reason for buying that specific car. Finally, the action step is to show the happy family all getting along and using the Subaru to appeal to the audience's emotions and make them want to buy a Subaru as well. ]]> 2017-12-31 21:09:14 UTC https://padlet.com/lee_wallace/7lgylqqszztr/wish/218231781 Kacie Dean ~ Pajama Jeans https://padlet.com/lee_wallace/7lgylqqszztr/wish/223165226 The infomercial I chose to analyze was for the widely popular Pajama Jeans. This infomercial uses MMS very effectively by beginning the commercial with an issue, the issue that normal denim jeans are uncomfortable and that nobody enjoys them. They move on to a solution, also known as the satisfaction step, by introducing the product. This step tells the viewer about the solution to the issue of uncomfortable jeans. They then move on to showing many images and videos of every day people like the viewer looking good and feeling good in the pajama jeans. This is very nicely used by the advertisement. After this step, they move on to the action step, which is purchasing the jeans which they advertise as being cheap. This makes the audience want to buy them if they are offered at such a low price. Overall, this is a very creative and good use of MMS to sell another useless television product.]]> 2018-01-21 23:48:56 UTC https://padlet.com/lee_wallace/7lgylqqszztr/wish/223165226