https://padlet.com/beethoven21st/7l78ic8unnu2 WordSmith - creative online media education en-us 2018-02-28 11:20:29 UTC 2018-02-28 21:01:33 UTC hello@padlet.com beethoven21st https://padlet.com/beethoven21st/7l78ic8unnu2/wish/228989011 strengths/hobbies: teaching experience, musician, media analysis, creative writing
possibilities: teaching specialist, media specialist, media advisor, creating online media tools for creative writing, specialist teaching teachers to use online tools.
can I combine these? I could develop a web platform that allows users to combine creative writing and practising online media tools. It would also be possible to do the same with music creation

]]> 2018-02-07 08:39:25 UTC https://padlet.com/beethoven21st/7l78ic8unnu2/wish/228989011 beethoven21st https://padlet.com/beethoven21st/7l78ic8unnu2/wish/228990237 "WordSmith
online media learning applications & consultancy"
- a web-based application service giving strategies, tools and practices for developing creative media (writing). The business front would be online, but I myself would be a teaching advisor/ specialist/consultant, contracted to educational facilities. 
I have exp. in working as a sole-trader contract music teaching to schools. I have degrees in music and media.
I think the business has future growth potential given the nature of the online world. New media becomes available quickly, so teachers and users need constant skill upgrading. ]]> 2018-02-07 08:43:50 UTC https://padlet.com/beethoven21st/7l78ic8unnu2/wish/228990237 beethoven21st https://padlet.com/beethoven21st/7l78ic8unnu2/wish/228992580 the webpage is targeted at the user-level, however the professional training side (me) would target teachers and professionals who want to develop their skills in using online media in their teaching. I would therefore be selling to schools, universities and other educational facilities, as well as cooperating and partnering with media programs, governmental organisations, and NGOs to train and develop skills in education sector. I think this would have great potential in adult education, made even more relevant with the 'ageing population' ]]> 2018-02-07 08:52:31 UTC https://padlet.com/beethoven21st/7l78ic8unnu2/wish/228992580 beethoven21st https://padlet.com/beethoven21st/7l78ic8unnu2/wish/228993895 I am not so adept in webpage management/creation, so I would need either partnership or to employ someone who can develop the online component. This would require continual management of the webpage with regular bug-fixes, updates, and new material being developed. The ultimate solution would be in finding a reliable business partner who can manage the website and application functionality.

For the advisory side, I would need to travel a lot to education centres; in the long term it would be cheaper to have a company car rather than renting all the time. I won't need premises to start with. But a powerful computer with online database access is essential. ]]> 2018-02-07 08:57:43 UTC https://padlet.com/beethoven21st/7l78ic8unnu2/wish/228993895 beethoven21st https://padlet.com/beethoven21st/7l78ic8unnu2/wish/228995929 The product is two-fold:
- the webpage offers exercises in using online media tools to create writing pieces of the user's own invention. There will be different difficulty levels and styles of creation from poetry/lyrics to short story/novella with assisted steps and tools along the way. It could also be offered that I critique the work and offer feedback as an extra service.
- the other service is more based on my own abilities: I would be advisory specialist offering in-person training for media skill development. Here I am quite flexible: the training can be in developing programs for media analysis, critical thinking, ICT, or online education. I would use the designed web application to train and practise with educators.
My customers therefore would be: schools, adult education centres, universities, teacher training programs.
There is a possibility for individuals to access the page and use it (perhaps for a cost), however I anticipate the majority of the client base being the training professionals and their students. 

]]> 2018-02-07 09:06:32 UTC https://padlet.com/beethoven21st/7l78ic8unnu2/wish/228995929 beethoven21st https://padlet.com/beethoven21st/7l78ic8unnu2/wish/229000080 I think the webpage is the most important part of the business: if anyone wants to know about me, or how I train/use media tools, they will go straight to the website. For that reason, I would have to ensure the functionality of the website at all times.
Getting word to the educational facilities would best be done through direct contact to principals and educational industry staff.
Keeping clients active in the application could be done with upselling of subscriptions, but this would require leveling of application difficulties, and constantly adding new material and applications.
Perhaps an assistance program to members would also prove useful - like a rewards system.
- paid advertising on popular education websites
- booths at edu./entrep. conferences
- free trials for prospective clients]]> 2018-02-07 09:22:40 UTC https://padlet.com/beethoven21st/7l78ic8unnu2/wish/229000080 beethoven21st https://padlet.com/beethoven21st/7l78ic8unnu2/wish/229002871 there are other online tools already, and other companies with similar products.
- here's a good example:
http://www.aswegrow.org/
some other companies are focussing on essay/writing assistance, like:
https://darwinessay.net/
I think what differentiates me is using the creative writing side and critical media skills which gives the educators a link to their students and most curricula. 
The disadvantages are that I have to grab my clients by first glimpse of the website... that's tough! I also have to ensure the functionality of the web-based applications at all times. Also tricky!
Starting out small, it's going to be difficult to maintain 24 hour web status, but the bigger the company gets, the more staff available for webpage upkeep.

]]> 2018-02-07 09:31:10 UTC https://padlet.com/beethoven21st/7l78ic8unnu2/wish/229002871 beethoven21st https://padlet.com/beethoven21st/7l78ic8unnu2/wish/229002919 unfortunately, I have no personal collateral to use towards starting the business.
I'd need to take out a loan for purchasing a decent computer, car, and pay someone to set up the webpage. Alternatively, I could find a partner who can handle the tech side.
It may be possible to get grant funding, or educational program funding.
Later, I could even secure programs funded by government, but this probably isn't to start with. ]]> 2018-02-07 09:31:22 UTC https://padlet.com/beethoven21st/7l78ic8unnu2/wish/229002919