Marketing Project - Sushi King by Lewis Nation https://padlet.com/lewisnation123/7kezin31elz4 en-us 2017-01-25 09:03:33 UTC 2025-11-27 20:28:35 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Beartoy.png Economy kartthigeen1998 https://padlet.com/lewisnation123/7kezin31elz4/wish/151056314
  • Earnings and spending in Malaysia shows increase, followed by advancement in economy and small percentage of unemployment rate.(O)
  • The percentage of people in middle-class is growing at fast rate that makes them more comfortable to spend on things like clothing, hotels and their services.(O)
  • Although decreasing, inequality in earnings is quite high.(T)
  • The government is engaged with the idea and plan of transforming Malaysia into a high-income country by 2020.(O)
  • The Gross Domestic Product(GDP) of Malaysia is positive.(O)
  • Since 2014, the drop in global prices of oil is estimated to put a burden on Malaysia's economy.(T)
    • During 2016- 2030, food service industries are targeted to be the best performing industries.(O)
    • Weak economy and immigration barrier will affect Sabah's total consumer market.(T)
    • Spending patterns are different between the wealthy and poor and there's income gap.(T)
    • In competition with Singapore, Malaysia launched Malaysian Petroleum Resources Corporation(MPRC) which is to draw attention from oil companies to invest. Malaysia charges 0% tax for companies that build their storage capacity in Malaysia. For others, corporate tax of 3% is being charged instead of 5%by Singapore.(O)
    • Export demand is quite weak and high competition from other producers in 2012.(T)
    • Decrease in currency value and low confidence in investors puts economy down.(T)
    • Poor labour productivity will affect product that will affect economy.(T)
    • Tourists are targeted to increase that will benefit service sectors.(O)
    • More investment in service sectors that balance the poor investment in oil sectors.(O)
    CONSUMER FOOD SERVICES
    • During weekdays,weekends and public holidays, Malaysians are seeking to dine out since their earnings/income is increasing.(O)
    • With strong marketing strategies and plan to increase outlets, international foodservice companies like Golden Arches and QRS Brands are great competitors to other companies like Texchem (Sushi KIng)  since they have international presence, high consumer confidence and a good reputation.(T)
    • Purchasing power is getting stronger among middle-income and high-income consumers.(O)
    • Independent foodservice catches diners' attention because of freshness concept thus becoming a competition to chained full-service like Sushi King.(T)
    • Goods and Service Tax(GST),high inflation and weakening of malaysian ringgit affects diners' confidence in spending on dining out and prefer home deliver and fast food compared to full-service restaurants like Sushi King.(T
    • Usually, full-service uses shopping malls as a port to expand outlets and attract diners and shopping malls are emerging fast.(O)
    • However, operating hours of full-service restaurants in malls are restricted and follow the malls' operating hours.(T)
    • Sushi King targets middle to high income diners, who happ to grows at fast rate.(O)
    • Asian full-service restaurants is growing the fastest,has the highest sales that shows Malaysians like Asian full service restaurants .(O)
    ]]>     2017-02-02 07:59:47 UTC https://padlet.com/lewisnation123/7kezin31elz4/wish/151056314     Demographic muhd_farhangl96 https://padlet.com/lewisnation123/7kezin31elz4/wish/151588559
  • demographic
  • Population growth will slow in 2015 to 2030  because of a fall in natural change after 2017. (T)
  • In 2015, the number of 0-14 years old will drop to 22.1% in 2030, down from 25.15 in 2015. (T)
  • The total population of the working age is (15-64) in 2030 will drop to 68.2% (O)
  • In 2030, the share population of male is 51.1% while female is 48.9%. The median age of male in 2030 is 32.2% WHILE FEMALE IS 35.1% (O)
  • Healthy life expectancy will increase at similar rate as life expectancy, increasing from 65.7 years in 2015 to 68.0 years in 2030. (O)
    • DIVERSITY
    • Most immigrant in Malaysia in 2013 came from other Asian countries including Indonesia, Philippines, Bangladesh, Thailand, Myanmar, Nepal, India, China, Singapore and Vietnam. (O)
    URBANIZATION
    • Malaysia is significantly more urbanized than the Asia pacific region as a whole, 54.9% of Asia pacific population will live in an urban area in 2030 up from 46.1% in 2015. (O) 

    CONSUMER FOOD SERVICES
    • Nowadays most of the women they do not know how to cook, and plus the number of working woman are rising and also they do not have times to cook and encourage them to eat outside food.(O)
    • Consumers are becoming more sophisticated, so they are enjoy and are accustomed to socializing by eating and drinking with friends, a trend that has further contributed to consumer foodservice sales. (O)
    • Consumers that are working in urban areas and wish to skip the traffic on the road especially like to have the option choose online ordering and delivery services. (O)
    • Leading brands like Pizza Hut are targeting value-oriented and family dining segments and Sushi King is targeting consumers with middle- to high incomes. (O)
    • Golden Arches Sdn Bhd (McDonald) short-term expansion plans are to open more outlets in urban areas where it foresees higher business potential and also to open new outlets in all newly opened shopping malls or commercial centre outlets with the goal of having 500 restaurants running in Malaysia by 2020. (O)

     
    ]]>     2017-02-04 04:42:50 UTC https://padlet.com/lewisnation123/7kezin31elz4/wish/151588559     Technology https://padlet.com/lewisnation123/7kezin31elz4/wish/151650375
  • Malaysia has an advanced digital scene and have one of the most advanced telecom markets in the region. (O)
  • Rural consumers are underserved ,both for logistical and economic reasons due to this it could affect the advertisement of a any macroenvironment company such as sushi king. (T)
  • According to Malaysian communications and multimedia commission data from 2014 there were 45 million mobile subscription in Malaysia in 2014 and 20 million of which were on 3G .(0)
  • There are more and more people who are participating on social media apps such as instagram and Facebook which could be a perfect way to increase the popularity of a macroenvironment company .(O)
  •  In 2015 the eleventh Malaysia plan (11mp) plans to increase the availability of broadband in rural areas and also make it more affordable due to this consumers for smartphone ,computers and laptop would likely increase (0)
  • Technology is an important aspect of the environment a firm should consider in developing strategic plans .changing technology may affect the demand for a firm's product and services such as sushi king who have introduced conveyer system that requires less manpower and attracts more diners. (O)
  •  What makes all these technological less than perfect is that they are available to everyone and this could pose a threat to other macroenvironment companies .if the idea of sushi king using a conveyer system is used by other macroenvironment companies,the competition for sushi king and the other company would be high . (T) 
    • s
    CONSUMER FOOD SERVICES
    • From ordering and inventory to information access and storage,technology is helping food service department run more efficiently, but not without some growing pains and a commitment learning. (T)
    • Ninety two percent of food service operators strongly agree that technology has even made employees job more easier. (0)
    • Food service operators are leveraging modern technology to enhance the dining experience ,and are finding room for expansion through alternative formats that best suits the needs of local consumers.(0)
    • Modern food service operators are expected to provide technology that caters to the preferences that matter most to modern consumers ,such as convenience, digital platform ,functionality , enhanced customization ,and engagement through rewards and loyalty program. (0)
    • Markets with the most potential for growth are also the most challenging for new entrants. (T)
    • As a result the largest chains have adopted much more smaller formats to potential franchises willing to expand their concept and providing much more cheaper on more on the go offerings that make more sense for local consumers. (O)



    ]]>     2017-02-05 11:11:48 UTC https://padlet.com/lewisnation123/7kezin31elz4/wish/151650375     Political https://padlet.com/lewisnation123/7kezin31elz4/wish/151652308
  • The country’s Indians and Chinese minorities and the Malay majority coexist in harmony, there is little interaction between the communities (O)
  • The distribution of income and wealth is somewhat inequitable with Malaysia having one of the highest Gini( is a measure of statistical dispersion intended to represent the income or wealth distribution of a nation's residents, and is the most commonly used measure of inequality. ) coefficients in Asia (O)
  • A  key element of this programme is the requirement that businesses in the service sector be at least 30% owned by Malays or other indigenous groups (T)
  • Japanese government and Malaysia government have made agreement that Japanese culture and food can be use in Malaysia (O)
  • Prime Minister Najib Razak was alleged to have siphoned as much as US$700 million from a state-owned investment fund. The potential scandal led the Malaysian currency to depreciate sharply (T)
  • Real GDP is forecast to grow by an average annual rate of 4.4% in 2017-21, slower than the historical period. (T)
  • Preparations for the next general election will dominate the political scene over the short-term. (T)
  • Malaysia’s delicate political and ethnic balance is starting to unravel as the country risks sliding into authoritarianism (the enforcement or advocacy of strict obedience to authority at the expense of personal freedom). (O)
  • It is to retain the commitment of international investors it needs to provide reassurance about its future political stability. (O)
  • Malaysia’s expected economic growth and public spending levels over the period of 2016-2030 will help towards a slight reduction in income inequality during this period, although cronyism prevalent in the country’s political and economic system will not allow a meaningful reduction of Malaysia’s income gap. (T)
    • CONSUMER FOOD SERVICES
    • The government implemented new GST (Food and Service Tax) after winning the election. (T)
    •  Chained Consumers foodservies is expected to continue to attracting foreign tourists. (O)
    • Foreign tourists is increasing due to Malaysia ringgit weakening. (O)
    • Former Prime Minister  say that Malaysia must prepared for another financial crisis. (T)
    • The steady decline in its crude oil prices also decrease the local currency. (T)
    ]]>     2017-02-05 11:46:49 UTC https://padlet.com/lewisnation123/7kezin31elz4/wish/151652308     Cultural https://padlet.com/lewisnation123/7kezin31elz4/wish/151654359
  •  Malaysian territory is around 328,600 square kilometers (O)
  • Difference between Malaysian and Japanese currency (T)
  •  The ringgit fell by 24% against the dollar in 2015 (T)
  • The Implementation of 6% Goods and services Tax (GST) in April, so that consumers reduce spending currency and it cause a weakening currency. (T)
  •  Malaysia has a combined population over 18 Million people which are Malays, Chinese, Indians, and numerous indigenous people since Malaysia is located between the Indian Ocean and the South China Sea. (O)
  •  Malaysian savings ratio has been going up steady, and In 2015, savings amounted to 7.3% of disposable income and it will remain at this ratio in 2016 (T)
  •  Mainly, Malaysian cuisine is based on a lot of kind of seafood and spices however, Japanese cuisine use rice, and vegetables in their diet. (T)
  • Hiro Ikegaya who is founder of Sushi King referred that tradition is important. It is because, food is culture like a language. Also in sushi, there is Japanese culture and long history. (O)
  • Sushi King tried Japanese culture and cuisine to be familiar with Malaysian culture that they have developed a love for this culture. (O)
  •  Consumers prepare more meals at home to cut spending on dining out. (T)
  • Since 2014, consumers have been attracted to the convenience of shopping online as well as the lower prices than offline shopping. (T)

    • CONSUMER FOOD SERVICES
    • consumers do not need to waste time such as queuing or looking for parking.
    • by increasing income, consumer continued to dine out.
    • Many young female consumers do not know how to cook and not have time to prepare and cook food at home.
    • as consumer moved to digital lifestyles, they look for information about which restaurants are better.
    • to avoid traffic jam, people start to order online and it become popular.
    •  consumers increasingly want to enhance their dining experience in a better environment and enjoy a dining place with better food quality.
    • customers seldom purposely drop by to visit them unless they are shopping nearby and need something to quickly satisfy their hunger as self-service

     
     
    ]]>     2017-02-05 12:29:21 UTC https://padlet.com/lewisnation123/7kezin31elz4/wish/151654359     Natural knucklehead_crew https://padlet.com/lewisnation123/7kezin31elz4/wish/151659991
  • More supermarkets are being open all around the country, and more goods are being imported. (T) 
  • The Government is encouraging private sectors to do more investments on raw materials as to increase our countries output. (O) 
  • Malaysia lack the facilities to process raw material and meet the publics demand. (T) 
  • Due to the climate change in Malaysia, such as El Niño the water for output is reduced thus risking some major businesses. (T) 
  • Malaysia takes steps to reduce green house effect. (O) 
  • Environmental pollution is the major cause diseases in the emerging market economics, this will cause a strain to the expenditure for health cause. (T)
  •  The governments range on transportation projects, adds higher value and demand towards the raw material. (O) 
  • The government introduced a new product "Water efficient products labelling scheme" (WELPS), to help save and reduce the consumption of water. (O)
  • Over the next 15 years, the world’s urban population growth will be fed by the two principal regions – Middle East and Africa (MEA) and Asia Pacific. (T)
  • The process of urbanization is good news for many consumer goods and services companies, as it is traditionally related to the spread of modern lifestyles in emerging countries. (O)
    • CONSUMER FOOD SERVICES
    • Demand for food take away is the most highest in Malaysia when it is dinner time, this is because of the hectic traffic and the big crowds. 
    • Due to limited choices and lack of set meals, or value treats, customers seldom go to self-service outlets unless they are force to do so. 
    • Consumers are preferring more fast food restaurants as it is faster to get and in the urban city with their hectic schedule it saves an ample amount of time.
    • Potential threats to growth are higher unemployment, unstable politics, as well as halal issues that might arise for Malay customers. Consumers may dine out less often, except for during festive seasons that need to be celebrated.
    • In Malaysia, it is quite complicated to get fresh seafood because of unsuitable climate compared to countries such as Japan, South Korea and others.
    • Fresh sea catches have to be imported from abroad because foreign countries have caught more than in Malaysia.
    ]]>     2017-02-05 14:24:56 UTC https://padlet.com/lewisnation123/7kezin31elz4/wish/151659991     https://padlet.com/lewisnation123/7kezin31elz4/wish/274813642 2018-08-23 10:26:56 UTC https://padlet.com/lewisnation123/7kezin31elz4/wish/274813642 https://padlet.com/lewisnation123/7kezin31elz4/wish/422139832 2019-12-10 13:54:26 UTC https://padlet.com/lewisnation123/7kezin31elz4/wish/422139832 https://padlet.com/lewisnation123/7kezin31elz4/wish/1022416102 2020-12-16 00:50:28 UTC https://padlet.com/lewisnation123/7kezin31elz4/wish/1022416102 https://padlet.com/lewisnation123/7kezin31elz4/wish/1172416717 2021-02-07 04:19:56 UTC https://padlet.com/lewisnation123/7kezin31elz4/wish/1172416717