SukiSuki by Suki

Thoughts on the course

pikasuki — 2018-10-22 05:33:54 UTC

The first time I attend to the introduction of digital media class is on week 2. In my mind, this course should be similar with the one call Digital Design Essentials, which I learn before. However, when I read through the course information booklet and tried to find out the assignment guide, I realised there two courses are completed different, I can't even understand the assignment requests. I was so nervous, I asked help from Caroline, our lecturer, for few times. At the beginning, even she helps me and explain to me, I was still not getting the main point. I'm very appreciate she can break in steps and explain to me with patient, and now I'm on the right track and getting better!

80 ideas

pikasuki — 2018-10-22 05:35:31 UTC

1. Make up
2. Lipstick
3. YSL
4. Foundation
5. Amani
6. Chanel
7. Handbag
8. Kitten
9. British Shorthair
10. Coffee
11. Cibo
12. Latte
13.Cappuccino
14.Mocha
15. Esspreso
16. Alcohol
17.Vodka
18. Chivas
19. Scotch
20. Gin
21. Long Island Ice Tea
22. Karaoke
23. Online gaming
24. League of Legends
25. Drama
26. Hand cream
27. Crabtree & Evelynn
28. Lavender
29. Rose
30. Fashion
31. Jewellery
32. Animal
33. Gardening
34. Cooking
35. Bakery
36. Cakes
37. Black Forest
38. Traveling
39. Hiking
40. Driving
41. Sport
42. Ice skating
43.Singing
44 .Taylor Swift
45. Dancing
46. Jogging
47. Perfume
48. Movie
49. American Drama
50. Korean Pop Music
51. Sushi
52. Diving
53. Gym
54. Running
55. Card Game
56. UNO
57. Flower
58. Sakura
59. Pink Colour
60. Food
61. Shopping
62. Nail Gel
63. High Heels
64. Sneakers
65. Earring
66. Natural Environment
67. Marathon
68. Butterfly
69. Rainbow
70. Dessert
71. Cocktail
72. Sight-seeing
73. Museum
74. Fruit
75. Strawberry
76. Soft Drink
77. Music
78. Hip Hop
79. Dyson Hairdryer
80. iPhone XS

Target Audience

pikasuki — 2018-10-29 06:14:40 UTC

Crabtree & Evelynn hand cream is basically target to everyone, especially female who are willing to protect and make their hands becomes sexy. Crabtree & Evelynn hand cream makes your hand becomes soften and natural, it repairs dry and damaged hand skin as well, therefore it target hand workers such as gardener as well.

Practice Treatment

pikasuki — 2018-11-05 03:12:55 UTC

This is a milk tea advertisement, the milk tea names youlemei, means elegant, happiness and beautiful in Chinese. At the beginning, the girl stands in front of a cafe shop and drinking a warm milk tea in a snowing winter day, it reminds her of her boyfriend. In she's memory, she and her boyfriend are sitting in bus station in an autumn day. She ask, how long is forever? Boyfriend answer, as long as heart beating, forever is last to ever end. The girl raise she's hand and touch boy's chest said your heart beat is strong, boy says hush, this is a secret, because you are my youleimei (as the meaning describe before). The girl smile and take into her next memorisation.
This time, they are sitting into the cafe shop and both of them are drinking the milk tea. The girl ask, what do I mean to you? Boyfriend answer, you are my youlemei. Girl feels ridiculous and saying so I'm just a milk tea to you? Boyfriend answer with a smiling face and saying 'yes, because in that way, I can hold you in my hand'.
At the end, the slogan and pictures of the milk tea comes up in the middle of the screen shows 'milk tea, I will choose youlemei'.
https://www.youtube.com/watch?v=Cblj_m1R8zQ

Treatment - Carbtree & Evelynn

pikasuki — 2018-11-05 03:43:36 UTC

This promotion video is about hand cream under the brand Crabtree & Evelynn, the main idea of this video is to show the hand cream will makes our life becomes natural and smooth, at the same time, it is a best gift for everyone you love.
At the beginning of the video, the boy back to home and hide a gift pack of hand cream at his back, and suddenly give it to his girlfriend to surprise her, the girl feels sweet and kiss him.
Secondly, the video bring us into a car. There is a hand holding a hand cream when car is driving, with the sunset as background.
lastly, we can see the hand cream is lying on the beach with sea wave fall on it.

pikasuki — 2018-11-05 04:55:31 UTC

Emotional

pikasuki — 2018-11-05 04:57:14 UTC

1. Happiness
2. Natural/Soften
3. Luxury

Annotated Bibliography

2018-11-05 04:58:42 UTC

1. Rob McKinlay, August 2018, 'Crabtree & Evelyn appoints UK consumer PR agency to help target Millennials', viewed 6 November 2018, <https://www.prweek.com/article/1489379/crabtree-evelyn-appoints-uk-consumer-pr-agency-help-target-millennials>.
This news states that the north London-based retail specialist has primarily been tasked with promoting Crabtree & Evelyn's product range, which includes fragrances, soaps, body lotions, hand creams and home fragrance. Crabtree & Evelyn are confidence to make a revolution in this coming Chrismas.

2. Reuters, July 2009, '

Crabtree & Evelyn Files for Bankruptcy Protection', viewed 6 November 2018, <https://www.nytimes.com/2009/07/02/business/economy/02retail.html>.

The Crabtree & Evelyn retailer expects to lose $13.3 million on revenue of about $100 million in the current fiscal year, compared with a loss of $8 million on revenue of $107.5 million in the year that ended Sept. 30, 2008, for protection, they fall victim to the economic downturn, filing for Chapter 11 bankruptcy protection in the United States.

3. Rezwana Manjur, August 2015, 'Crabtree & Evelyn picks social media agency', viewed 6 November 2018, <https://www.marketing-interactive.com/crabtree-evelyn-picks-social-media-agency/>.
Crabtree & Evelyn wanted to do something different, they has appointed Mirum Social, the social media arm of Mirum Singapore, its social media duties. Since establishing Mirum Social, the agency has won several social media accounts from a range of brands, including American Tourister, Dulux Paint, Clarke Quay and the Singapore International Foundation.

4. Simon Pitman, January 2010, 'Crabtree & Evelyn to restructure following bankruptcy', viewed 6 November 2018, <https://www.cosmeticsdesign-asia.com/Article/2010/01/18/Crabtree-Evelyn-to-restructure-following-bankruptcy>.
Crabtree & Evelyn has announced thats is US business will emerge from bankruptcy, at the end of January, resuming with a re-organized structure. Crabtree & Evelyn states that, although it became one of thousands of businesses to file for bankruptcy at the height of the economic downturn last year, it has probed yo be one of just a handful that has re-emerged for business.

5. Bond News, January 2010, 'UPDATE 2-Crabtree & Evelyn gets approval to exit bankruptcy', viewed November 2018, <https://www.reuters.com/article/crabtree-reorganization/update-2-crabtree-evelyn-gets-approval-to-exit-bankruptcy-idUSN1418543920100114>.
Crabtree & Evelyn launched a new e-commerce website during the bankruptcy, said that it plans to expand its wholesale business and enhance its product assortment going forward.

Synopsis

2018-11-05 04:59:46 UTC

Founded in 1972, Crabtree & Evelyn was started as a small family business, and it was one of the first brands to focus on natural ingredients sourced from around the world and has always reflected a spirit of discovery and adventure. In this promotional video, I would like to combine 'hand cream' and 'natural' together to show the hand cream of Crabtree & Evelyn is a gift from the natural environment.

Film Practice Reflection

pikasuki — 2018-11-19 04:41:07 UTC

In week 6 class, we did a film and photo practice, Tracy was the partner with me. At the beginning, We follow the practice instruction and went to the gate of Magill campus. I asked Tracy to walk to the front gate under the logo of unisa and looked around, to pretend she was the first time been in here.
The next shot I asked her stand in front of the map, and use her finger keep pointing the map, this action can shows the audience that she was trying to get the direction to the classroom.
Next, we asked help from our classmate, they were acting students and Tracy asked them for the direction to classroom.
After she ran into the classroom, she found no one in there, she sit down and check her phone found out she came at a wrong day.

Treatment 2

pikasuki — 2018-12-09 14:17:44 UTC

In the start of the video, there is a woman doing house work in the kitchen, a boy come in and stare at her at the back.
Next shot, the boy browses the internet with an Ipad, he finds out Mother's Day is coming soon.

Then he goes to pick up plastic bottle from the recycling bin, and took them to the recycle company to get some money. After he get money, he counts very carefully.

Next shot, he comes back home with a hand cream in his hand. He goes to the kitchen and touches the mum's shoulder. Mum turns around and the boy gifts the hand cream to mum. A big smile appear on mum's face and they hug each other.