What are the most popular flavors

Top 5 Global Flavors
1. Unflavored/Plain
2. Hazelnut
3. Caramel
4. Almond
5. Orange

Top 5 North American Flavors
1. Unflavored/Plain
2. Caramel
3. Almond
4. Peanut Butter
5. Hazelnut

Claims

Ethical claims have seen tremendous growth in the chocolate category, with Low/No/Reduced Allergen, Gluten-Free and Organic claims posting large gains since 2012.

Top 5 Global Claims
1. Seasonal (+21 percent)
2. Ethical-human (+300 percent)
3. Ethical – Environmentally Friendly Product (+846 percent)
4. Low/No/Reduced Allergen (+195 percent)
5. Kosher (+36 percent)

 Additionally, consumers are brand-loyal and about half (47%) are purchasing $5-$10 worth of chocolate a few times a month from their grocery store.  

The chocolate market has not seen consumers shift away from in-person sales to online stores and food delivery services the way other CPG categories have trended. Grocery stores are the center of chocolate purchasing, with 93% of respondents identifying their local grocery as the source of their confection collection. Other than grocery stores, 69% purchase their candy at convenience stores and specialty candy stores. 

90% of respondents indicating strong preference for their preferred brand. Reese’s and M&M’s are tied at 57% for consumers’ favorite chocolate candy, followed by Hershey’s (48%) and Snickers and KitKat (47%). 

One-fifth of consumers buy candy weekly, and slightly more (22%) buy candy multiple times per week

Iconic Logo and Color Scheme

Seasonal Limited Editions: 

Personalization and Customization

Eye-Catching Displays and Merchandising

Meet Evolving Consumer Demands: As people become more health-conscious, environmentally aware, and adventurous in their taste buds, Hershey adapts by developing new products or reformulating classic ones. For instance, they introduced lower sugar versions of beloved candies like Reese’s Peanut Butter Cups and Kisses, along with gluten-free and non-GMO options. They also experiment with unique flavor combinations, such as Cookie Layer Crunch bars or Caramel Swirl Bliss chocolates.

Utilize Collaborations and Partnerships: Hershey has teamed up with iconic brands like Starbucks, Reese’s Pieces, and Twizzlers to develop exclusive treats that capitalize on established fanbases. These limited editions create buzz, drive impulse purchases, and attract new customers intrigued by the cross-promotional synergies.

Engage Customers Through Experiential Activations: Hershey regularly participates in major events like music festivals, sports games, and holiday celebrations to showcase its latest offerings and connect with audiences. Interactive installations, virtual reality simulations, customized dessert stations, and giveaways provide memorable encounters that leave lasting impressions. By creating immersive environments that align with target demographics’ interests, Hershey generates social media buzz, sparks positive word-of-mouth, and reinforces its position as a fun and enjoyable brand.