COMM303- Gwyneth Paltrow by https://padlet.com/201535142/gwynethpaltrow An analysis of the development of Gwyneth Paltrow’s star image en-us 2022-09-26 12:52:07 UTC 2025-12-20 12:15:22 UTC hello@padlet.com Meet Gwyneth 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2374409252 Born in September 1972, American actress Gwyneth Paltrow is the child of actress Blythe Danner and late TV and film producer Bruce Paltrow. Multiple members of her family have gained prominence in the cultural industries - her brother Jake found success as a director and screenwriter, and her maternal uncle Harry Danner is an esteemed opera singer and guest star of several popular television shows. Effectively destined for a career on screen, she is also the goddaughter of auteur director Steven Spielberg.]]> 2022-11-08 05:34:04 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2374409252 Paltrow’s first performances 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2374430907 Gwyneth made her first onscreen appearance in the TV film High (1989), directed by her father. Her professional stage debut was in 1990 at the Williamstown Theatre Festival (a notable summer theatre in Massachusetts) after watching her mother perform there for several years. In 1991, she was cast by her godfather Steven Spielberg in the hit adventure feature Hook based on the iconic story of Peter Pan.

Much of her early work can be attributed to her family’s industry connections, but they were instrumental to the development of her acting skills seen in her later, larger roles.]]> 2022-11-08 05:55:14 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2374430907 Her first starring role 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2374472584 Paltrow’s first significant part was in 1993’s Flesh and Bone where she appeared as James Caan’s much younger girlfriend. Reviews of her performance were mostly positive, with this one from the New York Times likening her acting ability to her mother’s. Even since this early stage of her career, her star image has been influenced by critics’ positive perception of her acting talents, informing audiences that she is a committed and respectable performer.]]> 2022-11-08 06:38:17 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2374472584 Saturn Award nomination 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2374492568 Paltrow received her earliest award nomination for her appearance alongside Brad Pitt in the hugely commercially successful thriller Se7en (1995). Appearing alongside other well-known performers such as Salma Hayek in the Best Supporting Actress category, she eventually lost out to actress and comedian Bonnie Hunt’s portrayal of Sarah Whittle in Jumanji (1995). Pitting Paltrow against these accomplished actresses at this early stage of her career helped cement her as a serious performer in the eyes of the public.]]> 2022-11-08 06:58:12 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2374492568 Breaking into the mainstream 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2374512691 After seeing her performance in Flesh and Bone, director Douglas McGrath cast Paltrow as the titular character in his 1996 adaptation of Jane Austen’s novel Emma. The film achieved significant commercial success and Gwyneth’s portrayal of Emma received widespread critical acclaim.This review from The Guardian describes her appearance as “a delight”. In a testament to her acting prowess, she was also considered for the role of Rose in Titanic (1997) although this was ultimately given to Kate Winslet.]]> 2022-11-08 07:16:45 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2374512691 A turning point in Gwyneth’s career 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2374518637 In 1998, Paltrow appeared as key characters in five high-profile films, indicating how demand for her talent was rapidly increasing. Her performance opposite Joseph Fiennes in Shakespeare in Love was her most critically acclaimed yet, and the film grossed almost $300 million at the box office. By this point, Gwyneth had arguably made the transition from being perceived simply as a beneficiary of her family’s connections to asserting herself as a reputable actress independently.

Paltrow received multiple accolades for her portrayal of Shakespeare’s fictional lover, most notably the Academy Award for Best Actress.]]> 2022-11-08 07:21:33 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2374518637 The ‘Oscars Curse’ 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2376028917 After her Oscar-winning appearance in Shakespeare in Love (1998), as well as her other successful films of the same year, Paltrow’s career experienced a period of stagnation. Gwyneth stated that she was ill-equipped for the pressure of becoming an Oscar winner, which pushed her to accept offers for several poorly-performing films that received mixed reviews. Despite her waning popularity with audiences at this time, her admittance to struggling with managing her career decisions grounded her star image and made her seem more down-to-earth. She seemed to agree with her industry peers that winning an Academy Award can be a curse rather than a blessing.

Paltrow spoke out in The Guardian about dividing her attention between relatively low-paid passion projects and high-earning mainstream films. To the public, this arguably positions her as relatable- to maintain her (admittedly very lavish) lifestyle, she has to take on work that ‘pays the bills’ as the films she enjoys making are not lucrative enough. Additionally, she indicates that the celebrity way of living cannot always be desirable.]]> 2022-11-09 02:21:10 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2376028917 Focus on family and the conception of Goop 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2376037457 After her mixed successes following her Oscar win, Paltrow decided to take a hiatus from acting in favour of focusing on raising her children. Here she arguably takes a postfeminist stance on the dilemma of maintaining a career while having a family. We see Gwyneth stepping back from the limelight and choosing to prioritise a more domestic lifestyle. While she did take on some small roles in this period, none of them performed especially well. She effectively decided that being close to her children was more important to her than her work.

In 2008, Gwyneth launched a weekly wellness and lifestyle newsletter called Goop. This was her first major foray outside the world of acting, framing her as able to succeed outside of her family’s industry and become an independently successful businesswoman. The Goop newsletter explored holistic wellness practices and also included an editor’s note offering an insight into Gwyneth’s life at home in London. Again, her decision to anchor herself in the domestic sphere was a clear indication that her star image was developing to encompass ideas of her as a family-oriented woman.]]> 2022-11-09 02:27:15 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2376037457 Returning to stardom 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2376040933 2008 saw Gwyneth take on her first role in a big-budget project for many years - appearing as Pepper Potts in the Marvel blockbuster Iron Man. As a part of the lucrative Avengers franchise, she was hesitant to take on the part, but in this interview she describes her research through decades of Marvel comics into the character she would portray, the 1940s ‘screwball’ comedy she embodied, and the time period she was modelled from. Clearly she is aiming to convey that in this new phase of her career, she is choosing to focus on roles that she feels connected to and which show her respect for the craft.

Gwyneth also describes how she hopes her multi-dimensional character will have a meaningful impact on female viewers, especially in comparison to the ‘flat’ women seen in other onscreen relationships. However, when asked about being organised in her personal life, she says: “I think that’s just women though, isn’t it? We’re like the brains of the house, the multitaskers.” Here we can see conflict between her feminist and postfeminist ideals: that women are multifaceted individuals with more to offer than their relationships with men, but that they are also expected to manage the domestic lives of their families.

This initial Marvel role would lead to six other appearances as Pepper Potts, including in Avengers: Endgame (2019)- Paltrow’s highest-grossing film to date.]]> 2022-11-09 02:29:52 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2376040933 Diversifying her career 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2376049940 In 2010 Gwyneth took on her first singing role in Glee (2009-2015) portraying a substitute teacher, with the part being developed for her by her close friend (and the show’s co-creator) Ryan Murphy. She performed multiple songs with the show’s ensemble cast, as well as delivering what Entertainment Weekly described here as one of her “best performances ever.” Her vocal debut earned her a Primetime Emmy for Outstanding Guest Actress in a Comedy Series. Murphy’s suggestion was made to help Paltrow showcase her singing abilities before the release of the film Country Strong (2010), in which she played a struggling country singer, further developing her star image to reflect her broad range of talents. 

Gwyneth performed ‘Forget You’, one of the songs from the show, with original artist CeeLo Green as well as a selection of Jim Henson Company puppets at the 2011 Grammy Awards. This appearance was somewhat unexpected for her, but showing that she could poke fun at herself on a global stage like this had a significant impact on her public perception. No longer just a child of celebrity parents, Paltrow was now undeniably a star in her own right.]]> 2022-11-09 02:36:49 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2376049940 The expansion of Goop 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2376052733 From its beginnings as a weekly online newsletter, Goop has expanded into a successful e-commerce business with the same core goal to “nourish the inner aspect.” The company was first incorporated in 2011, launching its online shop in 2012, and inspired a wave of other celebrities to establish their own wellness websites. The content of the Goop website became increasingly controversial as its reach grew, leading to criticisms from doctors and other health experts who began to describe it as pseudoscientific. However, many fans of the business were unperturbed by this - Gwyneth had around 90 employees working for her when she took over as CEO in 2017 after relocating operations to the UK following her divorce. 

Goop’s radical ideas have been the subject of several lawsuits, including one from the nonprofit advertising watchdog Truth in Advertising. Rather than viewing this as a setback, Gwyneth instead drew on the common idea in the media industry that ‘all publicity is good publicity’ and set about turning the increased attention on her brand into sales. This attitude indicates how her experience in her original field helped prepare her for the world of business. However, in response to the criticism Goop created an internal regulatory team which focused on the veracity of the science behind their products and suggestions.

Goop ran several pop-up shops before establishing permanent storefronts in California and New York in 2018. Arguably the most well-known Goop product is “This Smells Like My Vagina,” a candle which originally retailed for $75 but after a quick sell-out could be found on the resale market for far more. The brand now sells an extensive high-end makeup and skincare collection, a fashion line called ‘G. Label’, and a selection of wellness products including women’s sex toys and nutritional supplements. Aside from their own ranges, the Goop website is a platform for a curated selection of brands to sell their own beauty and wellness products to Gwyneth’s audience of women with disposable income who want to invest in their health. The company is now valued at around $250 million, evidencing Paltrow’s success in the eyes of the public at creating a profitable business despite controversy.]]> 2022-11-09 02:39:04 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2376052733 Gwyneth’s second hiatus 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2376053484 As well as her recurring role in the Avengers franchise, Gwyneth secured an appearance in Contagion (2011) as part of an ensemble cast featuring multiple household names, including her previous co-stars Jude Law and Matt Damon. She also performed in an independent film called Thanks for Sharing (2012), appearing opposite industry legends Mark Ruffalo and Tim Robbins. A review of the films in Paste magazine likened the obsessive dieting and exercise traits of Gwyneth’s character to her real-life persona - implying that Goop’s brand of unconventional health and wellness advice had become a significant part of her star image.

Following an appearance alongside Johnny Depp in Mortdecai (2015), which flopped at the box office, Paltrow announced that she would be taking another break from acting - this time to focus full-time on Goop. This decision indicates that by her announcement of this in 2017, her career as a businesswoman had reached equal or greater importance to her than her work as an actress.]]> 2022-11-09 02:39:41 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2376053484 Foray into production 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2376197009 As well as taking on a starring role, Gwyneth served as an executive producer for the Netflix comedy-drama series The Politician (2019-2020). Glee co-creator and friend of Gwyneth’s Ryan Murphy was one of the three developers of the show, arguably implying that it was again Paltrow’s connections which allowed her to expand into another field of the media industry.

Paltrow went on to executive produce a Netflix documentary series called The Goop Lab (2020), which depicted Gwyneth and her Goop employees exploring alternative lifestyle and wellness ideas. The series proved controversial even before its release due to criticisms of Goop’s pseudoscientific health claims, indicating that despite the public’s respect for her as an actress, they are still unsure of her newer claims to fame as a ‘lifestyle guru.’ ]]> 2022-11-09 04:47:14 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2376197009 Philanthropy and activism 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2376199187 Gwyneth is able to use her significant public platform and vast wealth to promote political and charitable causes she believes in. Her public perception is improved by the sentiment that she is putting her fame and money to good use - audiences look upon philanthropy favourably, and as her audience likely has similar political views ad ideological positions to her she is able to successfully influence them. Her position as a mainstream star means that for her fans, her opinions hold a lot of weight, which means they have the potential to be swayed into voting by her endorsement of a particular candidate or policy.]]> 2022-11-09 04:49:29 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2376199187 Gwyneth as a ‘nepotism baby’ 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2376205427 Paltrow has faced recurring criticism over the years for suggesting that the children of celebrities have to work harder than others to prove themselves in the media industry without recognising the opportunities she has been afforded thanks to her family’s connections. This has affected her star image negatively by making her seem out of touch with her audience.]]> 2022-11-09 04:56:06 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2376205427 Beauty and appearance 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2376206645 Paltrow has always had a glamorous and aspirational star image, in sharp contrast to many of the characters she has portrayed onscreen. She appears to easily meet Western beauty standards thanks to her wealth and natural good looks. ]]> 2022-11-09 04:57:31 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2376206645 Gwyneth as a ‘lifestyle guru’ 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2376206838 A large part of Gwyneth’s star image today is based off the public perception of her wellness company Goop. Rather than being seen purely as an actress, she also benefits from her versatility as a businesswoman, meaning many view her as possessing a multitude of skills. However, due to the controversy surrounding Goop’s products and suggestions, others see her as perpetuating pseudoscientific and potentially dangerous ideas as a cash grab.]]> 2022-11-09 04:57:45 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2376206838 Gwyneth’s awards and nominations 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2376211684 Paltrow has won 16 awards so far in her career as an actress and has been nominated for many more. Most notably, aside from her aforementioned Oscar, she obtained two Screen Actor’s Guild awards, an Empire Award and a Golden Globe Award (among other accolades) for her performance in Shakespeare in Love. A win - or even a nomination - at this level is a clear indicator of not only immense talent but also significant celebrity. Nominees in the Best Actress and Best Supporting Actress categories are often very well-known and well-regarded stars, if not household names.]]> 2022-11-09 05:02:41 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2376211684 Critical reception of Gwyneth’s work 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2376216227 Throughout her career, Paltrow has received mostly positive reviews of her performances. Even for films that have performed poorly, criticism of them has rarely reflected her appearances and has instead focused on the films’ content. Gwyneth is clearly perceived as an accomplished actress, even throughout the period in her career where she admitted to making several bad choices of films to appear in.]]> 2022-11-09 05:07:13 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2376216227 Relationships and family life 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2376236954 Paltrow has been in multiple high-profile relationships with other stars over the course of her career. Relationships like these often have the effect of combining the star image of both members of the couple, and fans of one party often take an interest in the career and personal life of the other celebrity. This academic article refers to the ‘celebrity portmanteau’, an indicator of how star’s personas become intertwined in the media. ]]> 2022-11-09 05:29:40 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2376236954 Gwyneth on social media 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2376238877 2022-11-09 05:31:56 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2376238877 Gwyneth and CeeLo’s Grammys performance 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2377965070 2022-11-10 04:09:19 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2377965070 Gwyneth’s appearance on Hailey Bieber’s YouTube channel 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2378847499 Despite many comments describing Gwyneth as “hilarious”, “warm” and “motherly”, she also faced backlash for her assertions that children of celebrities have a harder time being taken seriously in their careers than non-famous people]]> 2022-11-10 15:43:28 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2378847499 A differing viewpoint 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2378860066 This article offers an alternative idea to the dominant discourse surrounding Gwyneth’s comments, reminding readers that celebrity parents can in no way guarantee the success of heir children in the media industry- they must also possess the talent needed to keep being offered roles.]]> 2022-11-10 15:50:37 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2378860066 Online Opinions 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2378866952 Users in the r/DeuxMoi subreddit branded Paltrow as “delusional” for her comments, describing her out-of-touch statements as “very on brand for her”]]> 2022-11-10 15:55:01 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2378866952 Shallow Hal 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2378905516 Criticism of this film was aimed at its insensitive dealings with its subject matter and allegations of fatphobia - Gwyneth’s performance was still praised, and she spoke out about her regrets of her decision to star in it. ]]> 2022-11-10 16:19:11 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2378905516 Country Strong 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2378911127 This film received mixed reviews from critics, but negative comments focused on the film’s “unbelievable” storyline and still commented positively on Gwyneth’s vocal performance.]]> 2022-11-10 16:22:38 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2378911127 Gwyneth’s 1998 Oscars dress 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2378932558 This dress was credited by some for bringing pink back into fashion in the late 1990s, showing how influential Paltrow had the potential to be to the public.]]> 2022-11-10 16:35:44 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2378932558 ‘Most Beautiful Woman’ 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2378938874 Gwyneth was crowned People magazine’s ‘Most Beautiful Woman’ in 2013 at the age of 40, evidencing her longstanding perception as a physically aspirational figure and describing her look as “timeless.”]]> 2022-11-10 16:39:33 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2378938874 Goop Beauty 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2378951557 Gwyneth has been able to monetise her good looks by using them to promote beauty products sold by her brand Goop. Potential customers who trust that she uses her own products to maintain her appearance and aspire to look like her may be convinced to make purchases. Paltrow is able to reinforce and further her star image as a ‘beauty queen’ by promoting products which she frames as enhancing her looks.]]> 2022-11-10 16:47:19 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2378951557 Goop controversy 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2378974487 This article compiles some of the less well-received Goop ventures and describes Gwyneth as having “courted controversy” since the brand’s beginnings in 2008.]]> 2022-11-10 17:03:25 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2378974487 Gwyneth’s perspective 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2378983453 The company’s ‘About’ page describes their aims to “start hard conversations” and “crack open taboos” in the name of wellness, and displays recent highlights of each of the brand’s branches including podcasting, recipes, travel advice and lifestyle tips. Whether or not an audience member is receptive to the brand itself, it is hard to deny that Gwyneth seems to genuinely believe in her business’s mission.]]> 2022-11-10 17:09:15 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2378983453 Goop’s tactics 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2378999455 This article from Vox describes Goop’s products as “health bullshit” and “misleading drivel”, but highlights how the brand’s references to feminism and Eastern alternative medicine can successfully attract customers who feel that their ideologies are “under attack” and have lost faith in traditional Western doctors. Goop capitalises on America’s failing healthcare system, which lacks cures for many common ailments and is financially inaccessible to many.]]> 2022-11-10 17:18:32 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2378999455 Trailer for the original Iron Man 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2379008753 2022-11-10 17:24:46 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2379008753 Gwyneth’s Oscars speech 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2379014276 2022-11-10 17:28:26 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2379014276 Brad Falchuk 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2379056539 Gwyneth’s current husband and the co-creator of Glee with her friend Ryan Murphy. Also credited with developing multiple successful television series including Pose (2018-2021) and American Horror Story (2011-present). Gwyneth and Brad have been married since 2018 and both have prosperous careers in the film and TV industry.]]> 2022-11-10 17:57:35 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2379056539 Chris Martin 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2379067573 Gwyneth’s first husband, father of her two children and co-founder of the globally successful band Coldplay. Gwyneth met Chris three weeks after the tragic death of her father, and they were married for 13 years before their official separation (which she described as a “conscious uncoupling” rather than a divorce). Like Falchuk, Martin is highly sought-after in his industry which furthers the perception that Paltrow’s inner circle is made up of highly successful people.]]> 2022-11-10 18:05:21 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2379067573 Brad Pitt 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2379075478 Her first high-profile relationship, Paltrow and esteemed actor Pitt were together for four years until they called off their engagement in 1997. According to her biographer Diane Clehane, media coverage of the couple taught her to strive for privacy in her personal life. ]]> 2022-11-10 18:10:27 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2379075478 Ben Affleck 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2379081564 After her split with Pitt, Paltrow dated actor Ben Affleck for just over a year from late 1997. They split up briefly in 1999, but rekindled their relationship months later when they both starred in Bounce (2000) until they decided to break up permanently in October 2000. Finding herself in the company of stars such as Pitt and Affleck boosted Gwyneth’s star image by reinforcing her status as a talented actress.]]> 2022-11-10 18:15:01 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2379081564 Gwyneth’s children 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2379087299 Gwyneth has two children: a daughter named Apple and a son named Moses. The children’s uncommon names are unsurprising considering Gwyneth’s penchant for the unconventional, illustrated by her intentions with Goop.]]> 2022-11-10 18:19:21 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2379087299 Gwyneth on Twitter 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2379116506 Paltrow’s Twitter page is updated infrequently and primarily consists of posts relating to her recent exploration of NFTs and digital currencies such as Bitcoin. She also Tweets links to recipes and other features on the Goop website. She does not seem to strive for authenticity in her Tweets, as most of them are promotional in nature and read as if they have been prewritten on her behalf. An attempt to seem ‘just like us’ to her audience would likely come off as disingenuous, as her wealth and success are highly publicised, so this reads as a sensible decision which also helps her limit what she shares about her personal life.]]> 2022-11-10 18:40:29 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2379116506 Gwyneth’s Instagram 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2379135064 Gwyneth is far more active on Instagram, where she has over eight million followers and posts frequent selfies with other celebrities, food snaps and video excerpts from TV publicity appearances and recorded Goop content. Gwyneth’s personal interests in fitness, cooking, meditation and travel are well-documented on her page. While some posts are clearly sponsored, others have a much less corporate feel and appear to offer a rare insight into Gwyneth’s private life. Van den Bulck and Larsson (2017) suggest that using the media for controlled exposure of parts of a celebrity’s life can aid in the formation of parasocial relationships between the celebrity and their fans, making them more likely to consume the work the star produces.]]> 2022-11-10 18:53:49 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2379135064 A Tweet from Gwyneth 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2379139060 This Tweet reads: “Excited for 
@worldofwomennft‘s next collection #WoWGalaxy! To celebrate, I’m giving away 10 allow list spots. All you have to do is share your wallet ID (no ENS) and tell me who is the most inspiring woman in your life. No likes, retweets, follows needed. Winners picked in 24hrs!”
]]> 2022-11-10 18:56:29 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2379139060 Another Tweet 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2379145072 This Tweet says: “So much fun in the kitchen with 
@antoni” and links to a Goop article with an accompanying YouTube video.
]]> 2022-11-10 19:00:43 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2379145072 Gwyneth’s Reels 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2379151057 2022-11-10 19:05:16 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2379151057 Another post 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2379154271 2022-11-10 19:07:31 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2379154271 A promotional post 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2379157712 2022-11-10 19:09:55 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2379157712 A personal post 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2379160279 2022-11-10 19:11:42 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2379160279 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2379196687 2022-11-10 19:38:57 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2379196687 Gwyneth as an ambassador 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2379206799 Gwyneth’s sophisticated and sensual star image landed her a role as the face of Estee Lauder’s Pleasures perfume. For a luxury brand to employ her likeness in order to sell their product, it is evident that Gwyneth also emanates the same ideas of luxury and class. She also served as the face of fashion house Coach, which chose her for her high-income appeal and her many female fans with disposable income to spend on designer goods. Brand partnerships are often also lucrative for celebrities, with high payouts and significant opportunities for exposure to further their careers.]]> 2022-11-10 19:47:04 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2379206799 Hands Off My Vagina 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2379213343 Gwyneth used the buzz created around her ‘This Smells Like My Vagina’ candle to raise funds for the ACLU’s reproductive freedom project. A portion of proceeds from the ‘Hands Off My Vagina’ candle were donated to the cause, which also gave credence to Goop’s feminist stance.]]> 2022-11-10 19:52:41 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2379213343 Postpartum depression 201535142 https://padlet.com/201535142/gwynethpaltrow/wish/2379576012 In a rare insight into her private life, Gwyneth opened up to her mother about her experiences with postpartum depression after the birth of her son Moses.]]> 2022-11-11 02:16:45 UTC https://padlet.com/201535142/gwynethpaltrow/wish/2379576012