Bloom states, "Sensory properties are relevant and so is signaling, but the pleasure we get from the right sort of history explains much of the lure of luxury items—and of more mundane consumer items as well.", which establishes the fast that he feels that we receive pleasure from product.

(page 4 paragraph 3)

Although Bloom argues that people buy consumer goods for for their historic and sentimental value, he still agrees that Postrel's claim is true.

(page 4 paragraph 5)

Postrel claims that consumers want goods based on the pleasure received when admiring and interacting with the sensory aspects of luxury goods. This quote supports Blooms claim because he later agrees with this statement, even though he says it's incomplete. Postrel, Virginia. The Substance of Style. HarperCollins E-Books, 2014.

(page 5 paragraph 6)

Bloom explains that items will mean more to you if you hold a personal connection or history with the item. When you've made it, chose it, been given it as a gift; these are all ways that you can form an emotional history to the item. Bloom claims that people have more sentimental than sensory intrigue and are concerned more with the deeper meaning of goods rather than what they look like or signal to others. Overall Bloom argues that an object’s history is the reason it holds so much attraction.

key term: pleasure- experience or anticipation of what is felt to be good or desirable; a feeling of happy satisfaction or enjoyment; delight, gratification. Opposed to pain.

(page 6 paragraph 1)

When talking about our primal instincts as humans, the text explains that humans have a certain psychology toward feeling a sense of accomplishment and joy when we purchase certain items for certain reasons. This quote helps to show that it's scientifically backed that people like things more when they build it, because they have formed an emotional connection and history with the item itself, and feel pride when they look back on the product itself.

(page 4 paragraph 2)

Bloom is directly stating that he knows that luxury items are used for the purpose of showing off your status. When flaunting expensive or eye-catching items, some people feel as if thier hierarchical status has climbed to the top and therefore makes a person feel the need to buy luxury items.

(page 3 paragraph 1)

In this quote, Geoffrey Miller's quote is used to describe the psychological background that consumers have which drive them to yearn for this feeling of high status. (Secondary source, gains his credibility from his Ph.D