Influencers and Public Relations by https://padlet.com/emclennan_golf/7h6ei1rc428g What is our argument? Have SM (maybe specific to instagram or youtube) influencers shaped a new path to public relations? en-us 2018-07-16 23:31:51 UTC 2018-07-23 06:30:32 UTC hello@padlet.com "mimesis" (pg 17) emclennan_golf https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270347479 young people mimicking/imitating what they hear and see]]> 2018-07-16 23:36:46 UTC https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270347479 "actual use" vs "potential use" emclennan_golf https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270347582 2018-07-16 23:38:06 UTC https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270347582 "subculture" (pg 14) emclennan_golf https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270347678 - object is to harness the aura of coolness and create an association between this and a particular brand
- young people especially perceptible as they are image conscious and impressionable
- “When a party attempts to influence another to take specific actions, a dynamic ensues that can change the course and content of their relationship” (Ledbetter, 3) ]]> 2018-07-16 23:39:07 UTC https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270347678 Changing patterns of human behaviour emclennan_golf https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270347823 - In 2014, American adults spend 34 hours per month on smart phones (pg 5)]]> 2018-07-16 23:40:53 UTC https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270347823 "Agenda Setting" (pg 24) emclennan_golf https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270348045 - becomes more "newsworthy" (pg 27) 
- people begin to have an interest in the issue]]> 2018-07-16 23:44:02 UTC https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270348045 Contemporary media developments emclennan_golf https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270551573 - The use of influencers in marketing and public relations]]> 2018-07-18 21:03:41 UTC https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270551573 Postmodernism emclennan_golf https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270670347 - style of cultural production
- relevant to aesthetic products and lifestyles (how people live, feel, act)
- media and real world have started to blur/blurring of cultural boundaries (pg 401)
- media dominate our way of seeing the world]]> 2018-07-20 01:33:47 UTC https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270670347 Globalisation emclennan_golf https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270670486 - people can be brought together 
- offers entry into a public space; share in each others lives
- can unite diverse communities (pg 416)
- "we are not living in a global village, but in customised cottages globally produced and locally distributed" (pg 418)
^^^^great way to relate the way companies use influencers on social media]]> 2018-07-20 01:35:54 UTC https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270670486 Influencer Marketing emclennan_golf https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270671086 - form of marketing in which focus is placed on specific key individuals rather than the target market as a whole (Forbes.com) 
- becoming one of the biggest marketing and PR trends of 2017 (Glucksman, pg. 77)
- by using sm influencers, PR agencies  can capture the attention of brand consumers and promote relevant and relatable content to clients (Glucksman, pg. 77)
- consumers now look to other consumers for info on product decisions
- opened up a new channel for brands to connect with consumers more directly and organically (Glucksman, pg. 77)

]]> 2018-07-20 01:44:02 UTC https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270671086 Who are Social Media Influencers? emclennan_golf https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270671684 - independent third party endorser who have the ability to shape attitudes (Freburg, 1)
- Promote brands through personal lives to make them more relatable to the average consumer (Glucksman, pg. 78)
- through openness and candidness, influencer have high social clout and credibility (Buyer, 2016) ]]> 2018-07-20 01:53:09 UTC https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270671684 Influencer marketing emclennan_golf https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270673075 Ledbetter, 2016]]> 2018-07-20 02:08:26 UTC https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270673075 PR under the influence emclennan_golf https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270673240 Buyer, 2016]]> 2018-07-20 02:10:45 UTC https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270673240 EXAMPLES emclennan_golf https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270676929 - Find examples of influencers and how they work. 
- would be good if you know of someone personally and can interview them]]> 2018-07-20 02:56:46 UTC https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270676929 Target (the shop dtrebilc https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270844393
  • used influencers to promote the launch of their victoria beckham range (and a few others). 
  • Influencer’s just posted 1 - 4 photos with the hashtag #VBxTarget, as well as one stating the launch date and a link in bio feature
  • one influencer they used was Laura Izumikawa , a ‘mummy blogger’ with a following of 520 000
  • ‘Overall, the campaign generated plenty of engagement with an engagement rate of 6%. And the Victoria Beckham Target line saw many of the items selling out within just a few hours of the launch’
  • raising awareness, building hype and excitement, instant gratification
  • https://shanebarker.com/blog/influencer-marketing-examples/

    • ]]>     2018-07-23 06:16:40 UTC https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270844393     YouFoodz dtrebilc https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270844528
  • Australian meal company used 81 insta influencers the health, fitness and lifestyle sector
  • company received 70 000 direct engagements from the campaign content, reached 1.5 mil people. 
  • ROI?

    • ]]>     2018-07-23 06:18:51 UTC https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270844528     Pedigree dtrebilc https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270844597 - 'Buy a Bag, Buy a Bowl campaign
    - Pedigree had influencers share stories about their own pets, touched on the emotional side of pets like when things go wrong. Influencers asked their readers to use Pedigree, and made sure they all knew that if they bought a bag a homeless dog would be getting a bowl of food of their own too
    -https://influencermarketinghub.com/11-influencer-marketing-campaigns-to-inspire-you-2018/]]>     2018-07-23 06:19:53 UTC https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270844597     Brands that send Influencers on holiday dtrebilc https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270844954 - Steph Claire Smith and her boyfriend drove around France in a Mazda just to promote the car
    - Lauren Curtis, Juliette Owers, Lauren Duce, Cassandra Loux & their partners all got sent to the Maldives by Benefit
    - Tropeika protein powders sent Instagrammer/YouTuber Sarah's Day and her boyfriend to Bali for 5 days
    - All these micro celebs have massive followings and just had to post photos & Stories to Instagram (and some YouTube) about their trip]]>     2018-07-23 06:24:28 UTC https://padlet.com/emclennan_golf/7h6ei1rc428g/wish/270844954