NEW POSSIBILITY - To substitute everyday products with cruelty-free ones.

Archetypal futures:

Consumer type:

• Animals gain freedom
• Companies gain consumers trusts
• Environmental impacts would be reduced.
• Consumers gain peace of mind after knowing they did the right thing
• The world, less chemicals are involved 

• Companies who profit off of animal testing
• People who are unwilling to change and prefer to use products that aren't cruelty free
• Animal breeders as no one would want to purchase their mass produced animals for research purposes anymore
• Scientists as they won't be able to have the most suitable test subject to experiment on.
• Companies that do not wish to make a change. 

• As an individual, I worry abt the trauma animals had bear through when following orders from those who stand against being cruelty-free
• As an individual, I worry about whether new diseases could be cured due to the limitation of discovering and confirming a new medicine.
• I worry that new diseases would form if there is no stop to this 
• As an individual, I worry about how many of the products I use everyday might be supporting unethical causes.

• Some companies may go bankrupt as all their products are not cruelty-free 
• If everything was cruelty-free, there will be people out there who feels more motivated to break this "law" and starts harming animals aimlessly. 
• Lab researchers may be affected as there would be no test subjects to test on if needed to find a cure on something important 
• There will be protestors which can actually lead to fights 
• Over-population of animals as no one is of control, leading to environmental concerns such as the increased amount of cow fart produced by cows. 

•  Empathy for the animals and spite for the people that support animal cruelty
•  Proud as they know that something is being done to be able to attain this future collectively. 
•  Grateful as they feel relieved that this change had started and was not dragged further 

•  Research online in order to find out which products and companies are cruelty-free, and share thoughts on social meda
•  Looking for labels & ingredients that states 'Cruelty-Free' 
•  Change their mindset on how the products they bought before had impacted on the ecosystem 
•  Make the purchasing of cruelty-free products a trend. (social media platforms) 

•  Companies may exploit this future by labelling products as cruelty free even though they are not 
•  Brands making use of the product being 'Cruelty-Free' to charge consumers at a higher price 
•  Production companies could exploit this future by substituting cheaper ingredients into their products, selling it at a higher price just because it is cruelty-free. 
•  Companies may continue this act of cruelty under the radar and may even cause a greater increase of animals being cruelly treated 

•  Make connection with famous people to help spread the message 
•  Petition 
•  Awareness posters/ads 
•  Animate a short film to show how the future would look like if testing on animals were to continue. (to spark empathy)