Group 2 by Nguyen Thuy Hang https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf en-us 2022-01-02 16:30:10 UTC 2022-06-21 11:48:59 UTC hello@padlet.com Products, Services, and Brands motngoisaosanghaingoisangsao88 https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226726843 2022-06-21 11:32:41 UTC https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226726843 https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226726922 Product, services, and branding ]]> 2022-06-21 11:32:52 UTC https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226726922 How to Build Customer Value motngoisaosanghaingoisangsao88 https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226726942 2022-06-21 11:32:54 UTC https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226726942 Keypoint# : b1112014520 https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226727183 -define product, services and brand (definition, classification, 
-Service Marketing
-Branding Strategies

]]> 2022-06-21 11:33:23 UTC https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226727183 product https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226727452 cheap and eficcient]]> 2022-06-21 11:33:41 UTC https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226727452 Products minh141592 https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226727752 2022-06-21 11:34:10 UTC https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226727752 Product mix decisions https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226727783 2022-06-21 11:34:11 UTC https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226727783 Services minh141592 https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226728046 2022-06-21 11:34:40 UTC https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226728046 Chap 8 b1112014428 https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226728059 Introduce product/service, 
Identify the four characteristics that affect the marketing of services 
How to build a strong brand through 4 step (branding strategy) 
step1: Positioning 
step2: Brand name selection 
step3: Brand sponsorship 
step4: Brand development 

]]> 2022-06-21 11:34:42 UTC https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226728059 Product & Service Decisions https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226728091 Attributes 
Branding 
Packaging
Label & Logos
Support services]]> 2022-06-21 11:34:44 UTC https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226728091 Product line decisions janefl199 https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226728133 2022-06-21 11:34:48 UTC https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226728133 Service Marketing https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226728154 - The nature and characteristics of service
- Marketing strategy
- The service-profit chain]]> 2022-06-21 11:34:50 UTC https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226728154 Product and Service attributes https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226728174 - branding
- labelling and logo
-packaging 
- product support services]]> 2022-06-21 11:34:52 UTC https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226728174 Product Line Decisions https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226728200 Line length 
Line filling 
Line stretching

]]> 2022-06-21 11:34:56 UTC https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226728200 Brands minh141592 https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226728240 2022-06-21 11:34:59 UTC https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226728240 Key points: motngoisaosanghaingoisangsao88 https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226728327 What is a Product? 
Product and Service Decisions
Services Marketing
Branding Strategy: Building Strong Brands

]]> 2022-06-21 11:35:07 UTC https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226728327 Brand positioning minh141592 https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226729617 2022-06-21 11:37:03 UTC https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226729617 Service Marketing https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226729671 (nature and characteristics)
- Intangibility
- Perishability
- Variability
- Inseparability

]]> 2022-06-21 11:37:09 UTC https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226729671 Name Selection minh141592 https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226730065 2022-06-21 11:37:49 UTC https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226730065 https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226730699 PRODUCTS, SERVICES, AND BRANDS: BUILDING CUSTOMER VALUE
1. What is product?
Products are a key element in the overall market offering
2. Product and service decisions
Individual product
Product line: Line filling and Line stretching
Product mix consists of all the product lines and items that a particular seller offers for sale.
•Width
•Length
•Depth
•Consistency

3. service marketing
The nature and characteristics of a Service
Makerting strategies for Service firms
The Service Profit Chain
4. Branding Strategy 
]]> 2022-06-21 11:38:21 UTC https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226730699 Brand development minh141592 https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226730736 2022-06-21 11:38:24 UTC https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226730736 Brand sponsorship minh141592 https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226736296 2022-06-21 11:46:35 UTC https://padlet.com/thuyhang2/7g8gjhtmpqi6hozf/wish/2226736296