The article explores the phrase "the ends justify the means," which comes from consequentialism — a philosophy stating that actions are justified if they lead to a desirable outcome.

Moral Dilemma: Spall discusses the tension between our desire to do good and the reality that people often justify morally questionable actions for perceived greater outcomes.

Several modern scenarios are provided to illustrate this thinking, such as lying in social situations , cheating in sports, and perpetuating false narratives.

Distinction from “Fake it till you make it”: Spall notes that deliberate deception differs from temporarily projecting confidence, which can be more socially accepted.

The article concludes with a thought-provoking question: Are you proud of what you achieved or how you achieved it?