INP by Phoebe Williams https://padlet.com/PhoebeJane/7fn2pqmqkptv Dr Martens en-us 2019-11-27 10:05:56 UTC 2025-06-06 11:20:17 UTC hello@padlet.com Dr Martens x Urban Armour PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426880460 2019-12-27 13:54:31 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426880460 Engaging consumers beyond the boot. PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426880498 The Dr Marten has before one of the most famous boots, with its strong roots and history. The brand has lasted to many decades and worn by many sub cultures; The mods, Punks, skinheads, goths etc..
There is a reason why the brand has lasted and gone from strength to strength, the exterior of the boot and products hasnt changed, however Dr Martens are always researching and using different ways to connect with their consumer.

]]> 2019-12-27 13:55:25 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426880498 Aspirant PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426880626 Young people, living in multicultural hubs. Accessing the latest music, clubs and fashion. They are influenced by what they see and experience in their environment and social media. Wanting to be cool and having the latest trends for the fraction of the price, but happy to pay more for good quality. They are aspiring bosses, who want to dress for the job they want.]]> 2019-12-27 13:57:59 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426880626 ACORN PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426880675 Dr Martens have a wide range of customers, from students to a lot older individuals who have followed the brand for decades.
Therefore I decided to included both ends of the their customer spectrum.
The students who seem to be financially stretched , however regularly shop and buy take out coffees.
The comfortable community are the people who truly know their style, have many investment pieces which they wear over again. these people are Dr Martens main customers, have the money to spare and own more then two pairs of Dr Martens.]]> 2019-12-27 13:59:11 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426880675 Worn by Elton John PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426880703 This was a pinnacle moment in the Dr Marten history, Elton John wearing a pair of Dr Martens. This was picked up on by many other celebrities, public and Elton Johns Fans.
Elton John, being a massive icon and role model, this was then the brand and boots had a great increase in success.]]> 2019-12-27 14:00:01 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426880703 History Timeline PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426880746 The brand Dr Martens have by been going for 60 years. From observation, the brand has adopted and innovated themselves, however they have still kept their roots and authenticity. This has allowed them to keep their loyal customers and win over a lot of the Gen Z generation, who have the same style visions as Dr Martens mature consumers.]]> 2019-12-27 14:01:08 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426880746 Which celebrities made Dr Martens famous? PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426881234 This article helped me alway in finding out the Dr Martens history and how they have kept true roots still today.
"Its fame was kickstarted by The Who’s Pete Townshend in 1967...]]> 2019-12-27 14:11:41 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426881234 Digital thinking PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426881345 the reason why the brand is still around today is due the their innovative view on evolving the way they reach their customer and interact with different generations.
It was important to keep the range true to the Dr Martens roots but giving the customer on trend pieces which they can dress in different ways.]]> 2019-12-27 14:14:29 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426881345 Dr Marten Store Front PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426881440 Black, Yellow and burnt orange colour theme.]]> 2019-12-27 14:16:25 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426881440 Digital boards up around the shop with picture slides PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426881527 The bold and statement billboards ran through the store, with embracive statements. 'Tough as you' was a regular statement, which as a customer, came across that the boots will last as long as you, with you through the tough and smooth. Reinforcing the boots reputation of durability, trusted, loyal, tough, strong, hard wearing and reliable.]]> 2019-12-27 14:18:37 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426881527 Retro vintage juice machine (not playing music, only for decoration) PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426881628 This sets a scene and creates a vintage/retro vibe. A lot of the stores interior, represents the history of Dr Martens and the sort of people who are loyal to the brand. This Juice box was a real staple object in the store, it was located in the middle of the shop, just after the accessory corner. ]]> 2019-12-27 14:20:59 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426881628 Dr Marten Interior PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426881679 Oversized cassettes and cassette cases. Reflection of the Dr Marten reputation and style. They were positioned in a colarsh style, giving a sense of customisation, which is in the roots of the Dr Martens story.
Background colour was a similar colour to one of their best seller colour boots.

]]> 2019-12-27 14:22:07 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426881679 Timberland store entrance PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426881862 The outside seemed to flow into the shop, with nature details appearing throughout. Around the shop were posters and signs of how they create their products and what goes into them. Some customers were walking round reading all the information about the products, as though the shop was a Timberland gallery.The colour theme was very effortless and therefore easy to browse for a longer period of time.]]> 2019-12-27 14:24:52 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426881862 Timberland customising table PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426881899 2019-12-27 14:25:27 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426881899 Timberland store front PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426881946 the Timberland Carnaby Street store wasnt easy to miss. this the exterior and interior keeping within the brands reputation in appearance. the clean cut and simple colour theme was very easy on the eye.]]> 2019-12-27 14:26:16 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426881946 Timberland Fitting room PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426881981 2019-12-27 14:27:01 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426881981 Timberland Clothing layout and fixures PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426882003 The space lay out and fixtures were slightly over crowned, let the wall fixtures seemed simple and flowed. With outfit building around placed crafty within the arrangement of the products, it was easy to pick up more than one garment.]]> 2019-12-27 14:27:29 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426882003 Timberland Organic Cotton display PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426882026 They are every transparent in the way the showcase what they do in the background and what materials are used to make the products. This builds trust and a closer relationship with the customer.]]> 2019-12-27 14:28:02 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426882026 Vegan range with the dominant vegan tags (synthetic polyurethane plastic). PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426882121 The Vegan range were at the top of the stairs, on the second floor. The labels and boot colours contrast, which makes it very easy for the customer to register straight away that it is the Vegan range. ]]> 2019-12-27 14:30:15 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426882121 Vegan Range PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426882284 As there is an uprise in people turn vegan and vegetarian, their is a massive opportunity for vegan clothing to increase. Dr Martens have taken this opportunity an ran with it. The results speaks for themselves, with a 70% increase in profits.
this is one different path Dr Martens have gone down to direct their range of consumers, catering to peoples eating habits, instead of just style/fashion habits.]]> 2019-12-27 14:33:45 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426882284 How Dr Martens became a staple PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426882644 With Dr Martens struggling at the very start, their fame stemmed from their exposure through the rich and famous.
The Dr Marten appeals to more and more people, starting within the The Mods, Punks, Goths....exploding into the general public.]]> 2019-12-27 14:39:54 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/426882644 Anatomy Of A Trend PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/427162072 The article in a key example and a great explanation of how brands/styles/fashion and changes and what happens throughout time. Trends come and go. Trends come back round. Trends stay and evolve.]]> 2019-12-31 15:54:15 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/427162072 How The Mods shaped the generation PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/427211798 Being in a social mould wasn't an option for The Mods. This sub-culture were well known for their military boot styles (Dr Martens) and grungy attire. The young Mod groups always made a statement when around and a lot oft he public saw them as rebellious and intimidating. The majority of The Mods were men. However some women were influenced by their style and attitude.]]> 2020-01-01 13:03:46 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/427211798 Mod Sub - Culture PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/427211820 The Mods style started off quite smart and fitted. through the decades, they wore more relaxed, hardwearing style clothing, with denim jackets, Levi jeans, graphic t-shirts and Dr marten boots. They drove round Vespas in a group, always being heard when around.]]> 2020-01-01 13:04:38 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/427211820 The Mods - history, media and development PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/427211850 Gang terms shifted and evolved throughout the decades. In the early 50's, the term 'Teddy Boys' were used in a Newspaper article. They quickly not a reputation of being dangerous and aggressive.]]> 2020-01-01 13:05:44 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/427211850 Gender Neutral research PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/428855145 The gender neutral research started with simply looking at unisex brands. The top 12 gender neutral brands have many things in common, the fit is loose and fits a multitude of body shapes. The colours are both masculine and feminine, cancelling eachother out. ]]> 2020-01-08 11:29:37 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/428855145 9 Sustainable Gender Neutral brands PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/429007709 These brands take a non binary approach to designing clothing. Focusing on the detail, fit and expression that the clothing demonstrates. As it shouldn't depend on if its in the 'Womens' or 'Mens' section of a website to determine if you are allowed to wear it in society or not.]]> 2020-01-08 16:15:33 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/429007709 Quadrophenia PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/431289309 "An angst-ridden London youth, Jimmy Cooper (Phil Daniels) escapes the drudgery of his postal job as a member of the Mods, a sharply dressed gang constantly at odds with their rivals, the Rockers. When the Mods and Rockers clash in the coastal town of Brighton, England, it leads to both trouble and an encounter with the lovely Steph (Leslie Ash). Returning to London, Jimmy, who aspires to be like Mod leader Ace Face (Sting), becomes even more disillusioned and longs to return to Brighton."]]> 2020-01-14 14:04:44 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/431289309 Sexualities PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/431333582 There are 11 types of sexualities and 52 different genders. This is a clear indication on how the two widely known genders (Female and Male) is a very poor representation of todays human raise. Each individual has the choice to wear their style, whether that garment is categorised under the womens or mens sections.]]> 2020-01-14 15:06:44 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/431333582 Sexuality and Gender definitions PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/431340628 Your sexuality and gender are completely different things. Sexuality is the sexual orientation you choice to pursue. Your gender is what you identify as. Within my range, I have chosen not to choose a certain colour or style to suit a gender, it will suit the 'Dr Marten' customer directly, however they see themselves as = No discrimination]]> 2020-01-14 15:15:53 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/431340628 Vintage Graffiti PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/431762887 Street graffiti, which wasnt purposefully set out to be graffiti. Stickers/newspapers/posters stuck on and worn or been ripped off to create a dishevele/worn piece of wall art. This reflects a customisation idea, with all different components coming together to create a look/peice of art.]]> 2020-01-15 10:21:51 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/431762887 Vintage Graffiti PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/431763024 A colash is a very personal and customised piece of work. I want to express little details of customisation, to make the customer think the range is personal and unique/original.]]> 2020-01-15 10:22:22 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/431763024 Vintage graffiti PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/431763185 When the concept of vintage and the art of graffiti comes together, picture comes together which looks likes its been years in the making. With the merging colours/words and pictures, it changes from loads of different sections to one piece of fluent art. With vintage being old pieces that have lasted fro a long time, the connotations of the vintage look in durable, hard wearing and resilient.These connotations are what the brand Dr Marten holds and the customer truly believes too.]]> 2020-01-15 10:23:04 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/431763185 Brain storm PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/431771955 29/11/19
- Intro
The historic roots of the brand Dr Marten. Why they became a famous brand? Who wore the boots? What did the boots represent. A time line of the brand.

- Brand research
Which sub-cultures wore the brand? The Mods, The Punks, Skin heads.

- Planning/Website/Location
Flagship store (Camden) and online

- Range development
Versatile, easy, casual but can be dressed up. No discrimination, just simple styles, with the focus purely on the comfort and uniqueness. 

- Range plan
Using complementary colours, which can all be worn together or by themselves.

- Launch
Whats the best way to start the clothing line off. What should it look like/how it would be showcased in store(flagship) and online.

- Evaluation
What are the reasons behind each decision, why will they work, what will make the range successful?]]> 2020-01-15 10:54:38 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/431771955 Range plan and concept idea PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/432835686 Creating an idea and plan for my range; inspiration? sub-culture inspiration? type of products? styles? How to make it as commercial as possible.

Inspiration - vintage graffiti
Sub-cultures - The Mods, The Punks
Type of products - t-shirt with logo, layered t-shirt, joggers, cargo trousers, denim jacket
Style - oversized, layering]]> 2020-01-17 09:24:52 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/432835686 Unisex brand (G&G) PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/432848493 "Notice that there are no separate ‘women’s’ and ‘men’s’ clothing sections on our website?
That’s because every item we sell is unisex. 
Our brand is an inclusive and diverse clothing company that fits any shape, any size, any gender. We want our customers to be able to wear whatever they want and feel comfortable (and look good too, that’s always a bonus!) so there are no boundaries and no rules.
Both our male and our female models wear the same clothes. We focus on designing fashion that can be worn by anyone and our sizes cater to fit anyone’s taste, whether that be tight fit or oversized.
The G&G team are passionate about providing our customers with universal fashion and constantly coming up with new designs and ideas. So have a gander through our website and check out our collections. Feel comfortable and look good at the same time, what could be better?"
]]> 2020-01-17 10:11:35 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/432848493 Dr Martens original assortment mix PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/432870970 (17/01/20)
Dr Martens assortment mix for today.
As they are primarily a shoes/boots brand, this mix shoes a clear indication of this. They have only ever released 5 t-shirts, two shirts under the 'women' tab and 3 t-shirts under the 'men' tab.
they do have a range of accessories which is reflected in the chart too.]]> 2020-01-17 11:43:54 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/432870970 Timberland Assortment mix PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/432872208 Timberland being one of r Martens main competitors. Their assortment mix is very different, however the brand is still primarily a shoe brand. Their clothing(tops) come in as second on the chart, this is the main difference that the two brands have. Timberland have ran with the brand reputation and used it within clothing too. this is utilising the loyalty that customer have to the brand, buying the clothing due to the logo printed onto it.]]> 2020-01-17 11:49:00 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/432872208 A/W 20/21 forecast PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/432874487 On WGSN, the forecast for A/W 20/21 reflects many of my details used in the collection.
'Punk Principles' is one of the trends predicted for 2020/2021.

"Subculture nostalgia looks back to the punk era, with an anarchic aesthetic reworked through a contemporary lens
  • Plaid gets a punk update, referencing the early works of Vivienne Westwood.
  • The kilt re-emerges as a key item. Look to design duo Chopova Lowena, who juxtapose kitsch heritage materials with punk-style hardware.
  • Graffiti-style scrawls and patched denim will return, along with reclaimed hardware for accessories."
]]> 2020-01-17 11:56:21 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/432874487 Unisex jeans sizing PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/432960624 From my research, many brands label some of their jeans as unisex, but this is just in relation to the style of the jean, not the actual sizing. 
ASOS Collision collection do a one sizing strategy, with different options for waist. But they have taken the average leg size, this is the only leg size they do. 
I have adopted this sizing strategy within my range, for the straight leg jeans.
I have chosen to do the same leg length but different option waists too. the reason for this is that the Dr Marten boot will more than likely be worn with the jeans, therefore with men, the boots will come up to the jeans hem if the jeans come up a little short. In addition, if the jeans come up too long for a women, they are encouraged to customise and roll the jeans up to give a retro rolled up effect (relates back to the trend of customisation).
If the the jeans sell out and get great feedback, the size ranges can be extended to 30L and 34L to cater for more customers.
Sizing chosen:
28W 32L
30W 32L
32W 32L
34W 32L]]> 2020-01-17 15:08:56 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/432960624 Sourcing from Turkey PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/439857540 Turkey is massive in the fashion fashion retail world. With ASOS manufacturing its own brand from Turkey for over 10 years now. This massively shows how effective, reliable and efficient Turkey factories are.]]> 2020-02-03 18:54:08 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/439857540 Turkey - air pollution PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/440474212 Turkey has very high air pollution, causing more sickness than normal, can have a major effect on the workers who are in the factor. even resulting in many sick days, therefore delays can accrue.]]> 2020-02-04 18:15:12 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/440474212 SUPPLIER - ARGE TEXTILES PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/441479877 AMAIN PRODUCTS/SERVICES: knit fabric from cotton, viscose, polyester. Leading factory within Turkey and highly recommended. Have a few hundred staff, which means a fast turn over of created garments.]]> 2020-02-06 12:18:04 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/441479877 Turkey - Earthquake PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/442709657 Natural disasters can not be avoided. Turkey have had many earthquakes, which have destroys buildings. As this can not be helped for stopped, it could have a massive impact on the critical path due to major delays]]> 2020-02-09 16:32:35 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/442709657 Turkey - Syrian refugees PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/442710305 If Syrian refugees are stopped from entering the country, this can decrease the skilled workers and therefore take longer for the goods to be made.]]> 2020-02-09 16:36:36 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/442710305 PLAN PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/442714548 16/12/19 - 30/12/19(2 weeks)
- Research
- Brain storm
- Plan and breakdown the over concept
- Understand how unisex clothing is sized and measured/fitted
- Visualise the main purpose of this range
- Demographic/target audience of this range
Evaluate other unisex clothing ranges in comparison
- What is is about unisex clothing that makes them attractive to both genders?

30/12/19-  06/01/20 
- Write up concept, highlighting pinnacle thoughts and ideas which has created this range idea.
- What different generations are like and how do they shop (Gen Z and Millenniums)
- How have shopping habits changed? Why have they changed? what are they now? 
- Analyse comparison shops and websites. What are they doing to be successful and attract their audience. Are they transparent?
- Whats inspiring? Who is inspiring?  Which sub-cultures can get this idea to be a fully developed, commercial range? Inspiring patterns/prints? Graphic patterns what have history and a story to tell. Graffiti? Splattered paint? Paint fight? Paint party? 
06/01/20 - 13/01/20
- Mood board
- Keys trends
What key topics has made this idea come alive? From the core of this idea, flexible identities is one of the most important part to this range. 
- A sub-culture that is expressed in little details through the range, Punks being a very expressive sub culture, knowing who they are, not letting a gender, society or politics determine what they wear or how they act.
- Giving prints and patterns another name for themselves. Using patterns that looks like they have been added to the garment to customise it, not just because its on trend.
- Understanding what is in at the minute, what details make a range the most commercial? (Oversized, wide fit, graphic, relaxed fit and branded).
- Fabrics and materials
- Details to incorporate
Laying out the range (over two pages max - simple and concise)
- outfit building+product development
13/1/20 - 20/01/20
-WGSN analysis
- assortment mix (using edited to look at Timberland assortment mix to compare).
- colour and pattern mix (comparing colour mix with Timberland+using WGSN for pattern re enforcement)
20/01/20 - 27/01/20
-Price architecture (using edited to look at competitors pricing ranges)
- Washing line
- Garment Tech
thorough research into unisex sizing and understanding what sort of fit works well for all genders.
27/01/20 - 3/02/20
- Sourcing strategy
Keeping the roots of the brand still live with sourcing partly from the UK. Using Turkey to gain margin back and placing bigger orders on the core pieces to confirm low cost prices.
- Merchandising analysis (Using timberland as a comparison
- Space layout ( using Timberlands layout as a reference).
3/02/20 - 10/02/20
- Planogram
- Marketing strategy (understanding how different generations like to be marketed).
- Packaging - recycled (sustainable element to the collection)
10/02/20 - 16/02/20
- Executive summary ( leave this until the last so you have the fullest understand of the whole project).
- Evaluation (What went well? what was challenging? any changes? what I got out of it? Margin expectations?
- PESTEL(Political, Economical, Social, Environmental and legal)
- SWOT(Strengths, Weaknesses, Opportunities and Threats)




]]> 2020-02-09 17:01:03 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/442714548 WGSN - PUNK PRINCIPLES PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/443051151 it was clear to see that Punk details are coming back in, with customisation very popular. From the catwalks using different personalised touches, which will soon be tickling down into the high street.]]> 2020-02-10 14:49:29 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/443051151 WGSN IMAGE - CUSTOMISATION PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/443053580 2020-02-10 14:51:55 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/443053580 LONG T-SHIRT PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/443055560 A simple long sleeve t-shirt and a simple short sleeve t-shirt are very commercial silhouettes. when combined, they go from a core piece to a fashion pice within the range. However can be worn separately, increasing the garments versatility.]]> 2020-02-10 14:53:47 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/443055560 SHORT T-SHIRT PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/443056265 2020-02-10 14:54:27 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/443056265 DRAWSTRING JOGGERS PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/443056961 smart casual is a massive trend which has been going on for a few seasons now. The combination of comfort, yet sophisticated.The development is a growing trend that is being used in many ways. In this instance, a jogging pant draw string and material in used, with the style of a wide leg trouser. this results in a relaxed but form bottom.]]> 2020-02-10 14:55:14 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/443056961 WIDE LEG TROUSERS PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/443057485 2020-02-10 14:55:48 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/443057485 LAYERED GRAPHIC T-SHIRT PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/443060487 Layering of t-shirts are now being seen on the catwalk once again. This style with the graphic print is highly on trend and will be seen tickling down into the high street.]]> 2020-02-10 14:59:13 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/443060487 LAYERED PATTERNED T-SHIRT PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/443061481 2020-02-10 15:00:21 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/443061481 TOP STITCHING PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/443062520 Exposed stitching is coming into play, giving an industrial look. Dr Martens use it on they boots with the exposed yellow stitching. I have incorporated this onto one of the t-shirts to keep the link flowing from the boot collections into the clothing range.]]> 2020-02-10 15:01:30 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/443062520 COLOUR MERGING/OVERLAPPING PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/443064067 Acid dye and merging colours are making a turn, which links back to customisation.]]> 2020-02-10 15:03:17 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/443064067 Massive focus on online platforms PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/443582826 “Dr. Martens’ biggest focus, though, has been its e-commerce division, which saw revenues jump 67%...”
There has been a massive shift in the way consumers shop and buy. This has to be adopted my retailers to be able to stay on top of their game. Dr Marten have taken a a massive focus into e-commerce platforms.

As well as opening more stores, as its important to the Dr Marten Customer to touch and feel the boots. With a clothing range, this department is easier to buy online, in addition, with it being unisex, the fits on the clothing are primarily oversized and would be hard to not fit right. With the help keep return rates down.]]> 2020-02-11 11:00:26 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/443582826 Dr Martens Planogram PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/443608931 This inspiration for my planogram was from the Carnaby Street Timberland store. The back wall of their clothing collection was sleek and flowed. Garments were grouped together to easy building outfits. this was a key idea I took away from Timberlands space layout.]]> 2020-02-11 12:23:33 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/443608931 Colour Mix - Timberland comparison PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/444297592 As Dr Marten have never released a clothing collection, research into the brands competitors was done on the purpose of understanding what colours were working well and trending. 
In my collection I have used black, white, yellow, green which is also in the Timberland colour mix for AW. This re enforces the collections colour palette.]]> 2020-02-12 13:21:21 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/444297592 JEAN FITS PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/444898090 2020-02-13 10:46:13 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/444898090 THE PUNKS PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/444899134 With The Punks being one of the main sub cultures that wore Dr Martens, their overall style and presence was inspiring. 
their outlook on life and day to day attitudes expressed pride and confidence is who they are. They expressed their personalities through what they wore.]]> 2020-02-13 10:49:38 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/444899134 PEST analysis on the whole of the retail industry PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/444901831 Anti - trust issues are a major problem, with the uncertainty of Brexit, this has made an impact on the consumer and how they are holding back when spending money. ]]> 2020-02-13 10:58:21 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/444901831 History of The Punks PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/444902745 This sub - cultural wasn't afraid of standing out from the crowned. They wore what they wanted and acted how they liked. It was a very empowering sub culture with the way they didnt want to be anyone but themselves.]]> 2020-02-13 11:01:17 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/444902745 "Punk: The Do It Yourself Subculture" PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/444903292 The Punks were a very creative subculture. Their self expressed looks, using customised details like safety pins, paint and self made rips. These creative expressions made The Punks extremely recognisable on the streets. Society thought they were fighting back at society, but expressing their personality was more important. 
These customised changes was a key detail that influenced my collection.]]> 2020-02-13 11:03:13 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/444903292 *Link to above concepts slideshow on WGSN* PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/444960833 2020-02-13 13:35:54 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/444960833 Pattern mix - ACID WASH - WGSN PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/444965716 Research into more abstract patterns was needed for this collection, as it is unisex, the patterns had to be gender neutral, therefore WGSN forecasts and trending patterns re- enforced my choice of patterns. With going for a acid wash, this will be trending in AW 20/21.]]> 2020-02-13 13:44:23 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/444965716 Trending colours - WGSN PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445089147 Over the past few years, colours are stuck and some have faded off. Yellow is one colour that keeps coming back, with the term 'Gen Z Yellow' this is the colour of the future.]]> 2020-02-13 16:09:47 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445089147 Trending colour white - WGSN PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445095058 The shade white is one of the most commercial colours within the market. It is trending and will no doubtably will continue trending throughout the up coming seasons.]]> 2020-02-13 16:16:52 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445095058 Pattern mix - Distressed dyes - WGSN PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445096486 The distressed look is coming back into play, with WGSN speaking about distressed dyes, this shows that my pattern choice of acid wash and splattered paint is commercial and on trend at the moment.]]> 2020-02-13 16:18:47 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445096486 Top stitching - WGSN PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445097832 This detail was an inspiration for my range as a whole due to it trending at the moment. However it was also a detail i wanted to include as the Dr Martens boot have a yellow exposed stitching, which is the brands trademark detail.]]> 2020-02-13 16:20:40 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445097832 Pattern mix - SPLATTERED PAINT - PRINT PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445317791 Many of the patterns I have included over lap one anothers mean, with the overall sense of customisation. the splattered paint reflects worn in, durable quality, with a side of expression, creativity and rebellious behaviours.]]> 2020-02-13 21:46:07 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445317791 Timberland pricing PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445603631 Due to Dr Martens not having a clothing range already out, there was no comparison evidence on edited to compare pricing. Therefore used a competitor to understand what customers are willing to spend on a brand that is reaching the higher end of the market.
the majority of Timberlands pricing sits between £20 - £80. This is reflected in my pricing for Dr Martens unisex collection.]]> 2020-02-14 14:40:52 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445603631 PRICING PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445606439 Due to Dr Martens have never released a clothing line, I used Timberlands Edited pricing figures to compare. the majority of their clothing products sit between £20 - £80. This is also reflected within my pricing.]]> 2020-02-14 14:45:30 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445606439 Unisex sizing PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445616508 2020-02-14 15:02:59 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445616508 Timberlands space layout PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445618116 2020-02-14 15:05:25 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445618116 Timberland store interior - Drapers article link PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445627634 2020-02-14 15:20:27 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445627634 Brexit PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445628439 All good much be checked at the border, therefore can cause serious delays and sometimes being held for days or even weeks if they are not happy to release the goods.]]> 2020-02-14 15:21:52 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445628439 Immigration PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445633753 With immigration getting more strict, skilled workers cant get into the country and therefore less workers in the factory to make the garments. this is another issue that can cause massive delays and continuous delays.]]> 2020-02-14 15:30:08 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445633753 Sustainability - Timberland PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445666752 The trend of sustainability is constantly growing and being spoken about even more. DR Martens competitors are using other alternative materials which are kinder tot he planet e..g. recycled materials and organic cotton. This is not only a unique selling point, but also a massive appeal for the Gen Z generation to buy. ]]> 2020-02-14 16:27:17 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445666752 PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445802636 2020-02-14 20:52:10 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445802636 Technology PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445814624 Smart stock take in the vision of the future. When this comes into play, more time will be free to work on other productive procedures which makes operations more efficient and pro active. ]]> 2020-02-14 21:36:41 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445814624 Veganism PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445816876 From the graph, veganism is increasing YOY, therefore more people will be looking for suitable clothing/shoes that is vegan friendly. This is a strength of Dr Martens, as they have a vegan boot range.]]> 2020-02-14 21:46:57 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445816876 Veganism in Vogue PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445817679 From this article, veganism is grown fast and if retailers don't understand in which the way peoples eating habits and lifestyle in changing, they will lose sales.]]> 2020-02-14 21:50:55 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445817679 Flagship store PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445909137 The collection will be launched on the 14th of September in the flagship store and online. This innovative store still keeps its history and traditional roots, but allows customers to have an experience and actually learn about the brand.With the virtually reality tour of one of their factories, this builds even more trust in the brand as transparency is key with todays generation.]]> 2020-02-15 10:37:58 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445909137 Camden Market interior store PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445909228 The interior of the store is exposed brick. This re - enforces to values qualities that the brand bring to the customer. The qualities being durable, hard wearing and sturdy. ]]> 2020-02-15 10:38:30 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445909228 Generation - Millennial PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445912712 This generation believe authenticity is the most important part to a brand. They want a reliable product that have a strong reputation and keep up to that expectation of what the customer has. This was a massive point, as I wanted the collection to truly reflect what the brand is about and for it to be an asset to the brand.]]> 2020-02-15 11:19:15 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445912712 Generation - Gen Z PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445912798 This generation want to make a difference, sustainability being a main passion of theirs. they like transparency and exact details on what goes into a garment/packaging and everything in between. 
Within the packaging, a note will be added to keep recycling, as the packaging is already recycled, this shows the Gen Z customer that we believe in no waste. ]]> 2020-02-15 11:20:33 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445912798 AUTHENTICITY PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445938981 Authenticity was ranked highly as the most important this with a brand when it comes to Millennials purchasing and being loyal to a brand. This made it imperative to keep the clothing collection true to Dr Martens style as possible.]]> 2020-02-15 15:46:18 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445938981 Recycled packaging PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445962703 Taking into consideration that Dr Martens have a big amount of Gen Z customers, this type of consumer want to know whats in it for the planet. By using recycled packaging and swing tags, the collection automatically is more appealing to this crowd.]]> 2020-02-15 18:36:08 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/445962703 THE HISTORY PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/446072829 As Dr Martens is such an iconic British brand, the history behind how they have got tot he top was very important to include within the Brand summary. One of the reasons why the customer keeps coming back is due to the Dr Martens constant success in fulfilling the consumers expectations and keeping true to the DM's values and product standards.]]> 2020-02-16 12:52:49 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/446072829 Social Responsibilities PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/446073333 Within their UK facilities they they take out all the legal procedures to work as safe and efficiently as possible. Even though the use of leather is used within the products, other aspects of the business is sustainable e.g. recycled shoe boxes.]]> 2020-02-16 12:59:11 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/446073333 The Mods PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/446073779 A staple DM influencer of the 1960s were The Mods. This sub culture was renowned for wearing the iconic boots.The style that they went for reflected the brand and gave Dr Martens an instant edge appeal. ]]> 2020-02-16 13:04:11 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/446073779 OVERSIZED FITS - DENIM JACKET PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/446076637 As this is a unisex collection, I wanted to keep the garments a very relaxed fit. the spattered denim jacket which is in my spec pack is an oversized fit, therefore will fit all shapes and sizes. The chest measurement is the same as the back width, as its unisex it doesn't take into consideration that women can have a bigger chest then men. But the oversized fit caters for the extra room that is needed.]]> 2020-02-16 13:33:54 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/446076637 Generation shopping habits PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/446086385 Gen Z customers are all about being environmentally friendly, they are not brand loyal, but will spend with a brand if representing sustainable options and recycled elements. this was a key finding which I took away to use in my project (Recycled packaging).
Millennials are more brand loyal and have an expectation of brands which they shop at.]]> 2020-02-16 14:53:13 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/446086385 Brand loyalty PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/446086531 The Millennial buy investment pieces, which may be more money. they expect quality and happy to buy regularly if they think its worth the money.]]> 2020-02-16 14:54:12 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/446086531 T-shirts PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/446086819 T-shirts have kept an appearance on the catwalk, last year t-shirts were up by +32% YOY. This shows how commercial they are.]]> 2020-02-16 14:56:09 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/446086819 INP PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/446140628 UNIQUE SELLING POINTS:
- UNISEX
- RECYCLED PACKING AND LABELS
- PARTLY MADE IN THE UK
- ICONIC BRITISH BRAND ]]> 2020-02-16 20:42:42 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/446140628 Discounting PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/446143670 Within this saturated market, discounts are being used as bait to gain customers. Now customers expect discounts and if they don't get it they will look somewhere else for a better price. Dr Martens hardly ever do massive discounts. They rely on the customer to buy the products off the back of the quality and the consumers desire for the good. However with so many replica DM boots, this could be a threat to sales.]]> 2020-02-16 21:01:33 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/446143670 Inclusivity PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/446144442 "...ASOS Places Inclusivity At The Front Of Their Agenda"
ASOS set the bar for inclusivity. They welcome every kind of human and embrace all shapes and sizes. 

ASOS include wide fit shoes, curve clothes and many more. With is a weakness with Dr Martens, as they don't offer wide fit shoes, therefore losing out on that market who need a bigger fit.
]]> 2020-02-16 21:07:12 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/446144442 CORE - FASHION - DIRECTIONAL PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/446146838 Core drivers are the foundation of any collection. these can be orders in bulk with the biggest margin.

If customers keep coming back to the brand for their essentials and basics,  this creates a loyal customer. With any collection, core drivers need to be a staple in the line for it to succeed long term.


]]> 2020-02-16 21:23:02 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/446146838 The Grunge PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/446158673 The Grunge look was very noticeable. May famous bands and celebrities rocked this look in the 80s and 90s.  "...Nirvana, Smashing Pumpkins and Sound garden had gained huge commercial success and their style was influencing fashion."  
A key garment that they used wear was the layered t- shirt. This style of t-shirt has seen seen on the catwalks too, therefore could be the next big trend.]]> 2020-02-16 22:37:20 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/446158673 Most eco friendly way to ship PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/446161017 I looked into the most eco friendly way to ship goods. With technology still keeping more research and time to get to the point where we can use robots to ship large amount of good in one go, bots and trucks will be the logistical way of transportation for the near future]]> 2020-02-16 22:51:04 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/446161017 Unisex jeans sizing spec PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/446162083 Both mens and womens jeans are normally sized with waist and leg measurements. the grid below shows the sizing which fits under S,M,L brackets. This was very helpful to understand what would be the best possible way to size the jeans in the collection.]]> 2020-02-16 22:57:40 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/446162083 *LINK TO SIZING GRID* PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/446162660 2020-02-16 23:01:07 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/446162660 Size ratio for unisex jeans PhoebeJane https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/446163076 "Average waist size: The average waist size of women is about 29.9 inches (76 cm). The average waist size of men is about 35.4 inches (90 cm)."
From researching into the average waist circumference , this helped me determine what percentage of sizes needed to be decided. From these statistics, 20% will be going to W30, 32W and 34W.]]> 2020-02-16 23:03:34 UTC https://padlet.com/PhoebeJane/7fn2pqmqkptv/wish/446163076