Campaign Brainstorm by https://padlet.com/lwhite190/7fldy94hvdzvd94m Brainstorm ideas en-us 2021-02-11 18:27:11 UTC 2026-03-24 19:11:57 UTC hello@padlet.com Laura's Feedback: lwhite190 https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206775774 Love the focus on young people!
For making it specific, I think it is important to make changemaking approachable, but also not water changemaking down. I love the idea of having people find other changemakers they know as a first step!


]]> 2021-02-16 13:04:32 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206775774 Positive https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206776734 love the focus on the Why rather than the How when discussing partnerships]]> 2021-02-16 13:04:49 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206776734 https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206777157 positive: showing people they are changemakers too 
negative: more focus on what defines a changemaker]]> 2021-02-16 13:04:58 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206777157 love this concept of Trust https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206777840 Agree with 'breaking down what changemaking' is- although I think the term is becoming more known ]]> 2021-02-16 13:05:13 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206777840 Positive https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206777917 YES!! love the idea of giving the young people the power!]]> 2021-02-16 13:05:14 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206777917 Thorn https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206779292 Should we have a clear definition of a changemaker between the three orgs?]]> 2021-02-16 13:05:43 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206779292 https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206779950 Love the focus on being a changemaker. 
I think we could shine a bigger light on Rekindle as changemakers, and as a tangible demonstration of the good that Inkey and Ashoka are bringing to young people. ]]> 2021-02-16 13:05:56 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206779950 Positive https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206780237 I like the idea of "asking question." What if we did a play on the #askInkeyTeam where people could also ask the Inkey team what a changemaker is? what it looks like? how can I get started? That way young people can engage directly with the brand and get more of the questions answered that our immediate messaging might but 100% get addressed in the 1st TikTok. Or maybe the "Inkey School" has a section about changemaking?

]]> 2021-02-16 13:06:01 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206780237 Practical Solutions https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206781783 I love this idea - it would be great to explore the idea of equipping the audience with the tools to make effective change 

The Black Lives Matter campaign did this really effectively - tangible tools and resources that can make effective change

]]> 2021-02-16 13:06:28 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206781783 https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206782051 is there one definition of a change maker? OR is change making what the individual makes it?

]]> 2021-02-16 13:06:32 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206782051 really excited about those word- courage and confidence https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206782881 2021-02-16 13:06:48 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206782881 Positive https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206785338 love the design principles of simplicity, transparency ]]> 2021-02-16 13:07:40 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206785338 positive https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206786665 love making it personal to Hyram - makes it more connected]]> 2021-02-16 13:08:06 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206786665 https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206786833 how can we link all four 'identities' into one campaign and in a 60 sec video? Whilst staying on brand with the influencers tiktok page

]]> 2021-02-16 13:08:10 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206786833 love that he talks about his own changemaking experience https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206787239 2021-02-16 13:08:19 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206787239 https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206788914 can hyram interview young changemakers from Rekindle? 

]]> 2021-02-16 13:08:54 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206788914 Qu: https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206789092 how are we clear that there is no profit made from this kit and activity

]]> 2021-02-16 13:08:57 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206789092 Idea https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206789496 What if Hyram recorded a story for the Inkey School about his story and how he is a changemaker? That was there is a longer video for him to share his story and positioning him as a co-leader and it doesn't look like a PR moment ]]> 2021-02-16 13:09:05 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206789496 Transparency in product, donation to avoid publicity stunt feel. lwhite190 https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206790860 2021-02-16 13:09:32 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206790860 Ask HY https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206791975 what makes Hyram a change maker? why does he want to get involved with this collaboration?

]]> 2021-02-16 13:09:54 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206791975 https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206792252 positioning him as a co-leader is more powerful!

]]> 2021-02-16 13:10:00 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206792252 https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206795611 share resources and tools to inspire changemaking]]> 2021-02-16 13:10:59 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206795611 Room to work with him on execution. TikTok is not the only challenge - could look at youtube, venues with more than 60 secs lwhite190 https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206796729 2021-02-16 13:11:21 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206796729 YouTube video https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206798532 including change makers from across the world? REKINDLE school opportunity to ask / receive questions]]> 2021-02-16 13:11:54 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206798532 there is something about the fact that Hyram himself is a YP who took on a category dominated by 'anti ageing' and made it accessible to everyone of all backgrounds and ages- a similar concept to YP taking the lead in their own education and educating adults https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206799656 2021-02-16 13:12:14 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206799656 Positive https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206803937 Nominate and celebrate 5 changemakers - that is a brilliant idea!]]> 2021-02-16 13:13:27 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206803937 Like the idea of Hyram nominating people - we will have to make sure he understands what a changemaker is, how might we work with him to make that authentic? Maybe he can pick with Rekindle, Ashoka, Inkey? lwhite190 https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206804151 2021-02-16 13:13:31 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206804151 https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206804478 will his 'inner circle' / friends etc have the change maker kit to further promote? reach new audiences?

]]> 2021-02-16 13:13:37 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206804478 https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206804599 to nominate other changemakers in your community, it means that we really need to get the criteria of a changemaker out there. Vital so that we dont have people calling themselves changemakers in a shallow way. eg. someone would say trump is a changemaker. 

]]> 2021-02-16 13:13:39 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206804599 positive https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206805719 love the idea of having a nominate and ripple effect]]> 2021-02-16 13:14:00 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206805719 Could Hyram nominat the Rekindle changemakers and share the platform https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206807155

]]> 2021-02-16 13:14:27 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206807155 nomination chain https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206807632 Encouraging other young people to take action - what may that look like?]]> 2021-02-16 13:14:35 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206807632 love the ripple effect- one changemaker inspires another https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206808386 2021-02-16 13:14:50 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206808386 ripple effect https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206809458 could donate a kit to changemakers at rekindle - tell their change making story ]]> 2021-02-16 13:15:10 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206809458 What does engaging TikTok mean? Would love to learn more about CSR element. lwhite190 https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206811305 2021-02-16 13:15:45 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206811305 Positive https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206812765 Love that we are looking at what TikTok as a platform can offer us]]> 2021-02-16 13:16:09 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206812765 Love a platform to share stories of changemakers https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206814129 again, really important to think about criteria. 

]]> 2021-02-16 13:16:32 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206814129 Refinement idea https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206815109 What is a criteria for the $1 donation? If people just post a video, is that good enough?]]> 2021-02-16 13:16:50 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206815109 Exposure https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206816092 a hashtag = increase exposure as there is no limit to the 'reach limit' as regardless of how many followers you can you can reach a wide audience

]]> 2021-02-16 13:17:09 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206816092 could get hyram to nominate rekindle changemakers to share their story? https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206819014 2021-02-16 13:18:03 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206819014 Practical tools to be a changemaker https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206820723 Love this idea]]> 2021-02-16 13:18:34 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206820723 thorn https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206820817 Is there one definition for a change maker? 

]]> 2021-02-16 13:18:36 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206820817 love this idea on offering tools and resources to become changemaking https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206821103 2021-02-16 13:18:41 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206821103 build https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206821955 what is needed to launch this activity verses how we build this ongoing - can we think how we simplify by steps to ensure success]]> 2021-02-16 13:18:57 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206821955 5 Resources to impact change https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206825012 Love this idea]]> 2021-02-16 13:19:53 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206825012 do we add the resources on a card in the change maker kit itself? https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206826174 2021-02-16 13:20:14 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206826174 https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206847244 need to be careful not to focus too much on hyram - remember big picture of inkey, ashoka & rekindle changemaking partnership]]> 2021-02-16 13:26:28 UTC https://padlet.com/lwhite190/7fldy94hvdzvd94m/wish/1206847244