INFT 1014 by https://padlet.com/christianmassonforbes/7ec0jgne96wz The Geek Van Research and Planning Journal en-us 2017-07-27 00:28:51 UTC 2026-01-01 06:31:45 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Condos.png Promotional Video Ideas christianmassonforbes https://padlet.com/christianmassonforbes/7ec0jgne96wz/wish/179537133 - Mums Against Mac Foundation
- Seeds of Affinity - Women's Prison Reintegration
- Pro-Windows/Android Video
- Ad for IT service - "Leave the kid alone"
- Personal and Online Privacy PSA
- General Anxiety Disorder Awareness PSA
- Music Festival
- New Mixtape/Album promo
- Fringe Festival Promo
- Men's Mental Health Services
- Artisan Tea Company
- Climate Change PSA
- Homelessness PSA
- Mental Health PSA]]> 2017-07-27 00:38:09 UTC https://padlet.com/christianmassonforbes/7ec0jgne96wz/wish/179537133 IT Service christianmassonforbes https://padlet.com/christianmassonforbes/7ec0jgne96wz/wish/180356534 Parody of Social Issue PSAs
"Grandchild Abuse" angle

Sympathetic and comedic angle - focus on the struggles of young people forced to help their older, less tech-savvy relatives

Show young people struggling to help their grandparents with technical issues

Freeze frame on exasperated face - voiceover - "Stop Grandchild Abuse" "Leave the kid alone. Call the Nerd Van!"]]> 2017-08-08 11:25:58 UTC https://padlet.com/christianmassonforbes/7ec0jgne96wz/wish/180356534 Seeds of Affinity christianmassonforbes https://padlet.com/christianmassonforbes/7ec0jgne96wz/wish/180542363 - Show women who are struggling to move on in life
- Only reveal at the end that they are ex-cons
- Engenders sympathy without the negative predisposition towards ex-prisoners]]> 2017-08-09 23:47:03 UTC https://padlet.com/christianmassonforbes/7ec0jgne96wz/wish/180542363 Annotated Bibliography christianmassonforbes https://padlet.com/christianmassonforbes/7ec0jgne96wz/wish/182276408 Geek Squad c.2010, Geek Squad Commercial, uploaded 19-6-2007 by third party, “puglove1”, YouTube, https://www.youtube.com/watch?v=y2PA7lkvC4s

This ad for the Best Buy service “Geek Squad” uses absurd humour to emphasise the abilities of the Geek Squad, and to intrigue the viewer in a relatively uninteresting business model. I found this useful, as I intend to use similar techniques to promote my similar business – indeed, The Nerd Van was heavily inspired by Geek Squad.

The Line 2015, You can't undo violence. Know where to draw the line., "The Line", YouTube, https://www.youtube.com/watch?v=NXN-X5nH5WM

While I have since modified my idea to be less offensive, my original plan was to make a parody of many domestic abuse PSAs. While this would certainly be effective at garnering attention, it would ultimately have been tasteless and not in keeping with the spirit of the company.

Ally Bank 2016, Facts of Life: Tech Support, iSpot.tv, https://www.ispot.tv/ad/AO16/ally-bank-facts-of-life-tech-support

This ad was very little inspiration to me, as it riffs on the idea of grandchildren acting as free tech support. While this is a common practise among families, many grandchildren hate giving tech support, and often aren't as skilled with tech as people assume. A tailored tech support service remedies both these issues, and my business model and ad campaign are based around this.

Ministry of Health Ontario 1994, Smoking, It Will Suck the Life Right out of You campaign, uploaded as "Smoking It will suck the life right out of you! The full anti smoking TV ad series"
31-5-2016 by third party "M Batchelor", YouTube, https://www.youtube.com/watch?v=w3AJw9ZdcwA

These classic Canadian PSAs bear the structure that I intend to parody in my ad. Many 'nostalgic' health commercials used a similar, notorious style, in which a scenario would be set, and at the end a punchy voiceover would change the narrative of the scene and deliver a morale or cutting piece of advice. I will parody this by beginning with an un-narrated scene, which will end with a voiceover in this style.

Lube Mobile c.2000, lube mobile 133032, uploaded 25-11-2010 by third party "afilmfarm", YouTube, https://www.youtube.com/watch?v=t6bMAxE91bg

Lube Mobile 2016, Car Service and Car Repairs from Mobile Mechanics, Lube Mobile, Australia, https://www.lubemobile.com.au/

My initial concept was heavily influenced by mobile support companies, specifically Lube Mobile, which is a mobile mechanic service that operates by sending workers to the customers house in their signature van. I intend to use a very similar business model with my business, just focusing on tech support instead of mechanical work.

Cantor, Doug 2014, 5 Tips for Making an Effective Video Ad, Inc., https://www.inc.com/doug-cantor/5-tips-for-making-an-effective-video-ad.html

This source was useful in informing what limitations and aims I should follow when producing my video ad. Namely, I will focus on brevity and simplicity, and provide a clear value to using our services - getting the support you need without bothering your loved ones, and receiving higher quality support.
]]> 2017-08-23 08:30:37 UTC https://padlet.com/christianmassonforbes/7ec0jgne96wz/wish/182276408 Journal christianmassonforbes https://padlet.com/christianmassonforbes/7ec0jgne96wz/wish/183059672 Week 1
Beginning brainstorming of ideas. Have considered doing something related to technology, a personal passion of mine.

Week 2
Settled on doing an ad for a service related to technology, likely tech support.
Been researching similar advertising schemes, found a lot of room for improvement, but also some creative and effective ideas.

Week 3
Have business model sorted. Will be a mobile tech support service, inspired by businesses like Lube Mobile or Geek Squad.
Thinking of doing a parody of a PSA as my ad.

Week 4
Decided against parodying a PSA as it could be offensive, but will use that basis for my focus - will be taking a look at how people who have to help their family with their tech and how annoying it can be.]]> 2017-08-28 08:25:48 UTC https://padlet.com/christianmassonforbes/7ec0jgne96wz/wish/183059672