Marketing by Caylum Pitout https://padlet.com/14cpitout/Marketing Chapter 14,15,16 en-us 2018-02-23 14:07:18 UTC 2023-07-19 02:08:39 UTC hello@padlet.com Marketing 14cpitout https://padlet.com/14cpitout/Marketing/wish/234689194 Definition: the action or business of promoting and selling products or services, including market research and advertising.]]> 2018-02-23 14:14:32 UTC https://padlet.com/14cpitout/Marketing/wish/234689194 Market Research 14cpitout https://padlet.com/14cpitout/Marketing/wish/234689690 Definition: the action or activity of gathering information about consumers' needs and preferences.]]> 2018-02-23 14:15:28 UTC https://padlet.com/14cpitout/Marketing/wish/234689690 Types of marketing 14cpitout https://padlet.com/14cpitout/Marketing/wish/234693263 Field Research: is the collection of information outside a work environment. Eg. A biologist would collect samples through field research.

Desk Research: is a collection of information usually in the grounds of work. Information would be gained from material sources like books,newspapers,or mainly the internet.]]> 2018-02-23 14:21:39 UTC https://padlet.com/14cpitout/Marketing/wish/234693263 Advertising 14cpitout https://padlet.com/14cpitout/Marketing/wish/234701407 Definition: Advertising is a method of showing a product,service or activity to a large audience. Eg. Billboards,posters,online ads,Newspapers,Magazines,Radio or Television.]]> 2018-02-23 14:34:31 UTC https://padlet.com/14cpitout/Marketing/wish/234701407 Factors which effect the selling price of a product 14cpitout https://padlet.com/14cpitout/Marketing/wish/238159140 Cost plus pricing
A firm adding profit onto the cost to increase profit for the firm

Penetration price
A firm undercutting a price of a product to the lower than one of another firm, reducing competition or gaining advantage.

Skimming price
A firm charging higher prices due to high demands. Increasing profit for a limited time or the time of high demand

Going rate/Market pricing
A firm changing their price to match those of another firm to get rid of their advantage, matching competitive price

Premium pricing
A high price being set on "premium" or higher quality products due to expectations or other matching prices

Sales pricing
Retailers reducing prices to help get rid of slow moving products

Loss leader pricing
Using cost prices to attract consumers, and inspiring impulse buying.]]> 2018-03-05 16:00:33 UTC https://padlet.com/14cpitout/Marketing/wish/238159140 Channels of distribution (distribution mix) 14cpitout https://padlet.com/14cpitout/Marketing/wish/239055270 The channels used are chosen by several factors, including
The kind of goods involved;

The size of the market
Transport costs
Speed
Security 
Distance
Cost]]> 2018-03-07 09:52:15 UTC https://padlet.com/14cpitout/Marketing/wish/239055270 Products 14cpitout https://padlet.com/14cpitout/Marketing/wish/239061116 Consumer Goods
These products are bought or used by consumers, such as consumer goods and producer goods
Producer Goods
These products are produced and used by businesses and individuals, such as machinery,vehicles and computers]]> 2018-03-07 10:11:13 UTC https://padlet.com/14cpitout/Marketing/wish/239061116 Product Life cycle 14cpitout https://padlet.com/14cpitout/Marketing/wish/240094505 Introduction; This is when the product first gets introduced to the market.

Growth; This is when the product has settled in the market and popularity has begun to grow.

Maturity; If successful, this is when the products sales increase. (usually due to advertisements etc)

Saturation; This is when the growth and sales balance out, and there may be a drop in sales

Decline; The decline of sales and no growth begins in this stage.]]> 2018-03-09 11:40:47 UTC https://padlet.com/14cpitout/Marketing/wish/240094505 Niche markets 14cpitout https://padlet.com/14cpitout/Marketing/wish/240096994 A niche market is a small segment of a bigger market. It is a specialist market with only a few suppliers catering for new or poorly served market sectors.]]> 2018-03-09 11:49:09 UTC https://padlet.com/14cpitout/Marketing/wish/240096994 Marketing plan 14cpitout https://padlet.com/14cpitout/Marketing/wish/240098643 A market plan is a plan that helps a firm determine and make future decisions, what direction the business should take and whether or not to develop a export market]]> 2018-03-09 11:54:58 UTC https://padlet.com/14cpitout/Marketing/wish/240098643 benefits of a market plan 14cpitout https://padlet.com/14cpitout/Marketing/wish/240099393 A plan can be made once a SWOT analysis has been made.

A plan helps a firm be prepared to cope with future tasks.

Having a market plan is a good image for a company,  especially for attracting potential investors.

A marketing plan helps maintain organisation among staff, and co-operation between departments]]> 2018-03-09 11:57:20 UTC https://padlet.com/14cpitout/Marketing/wish/240099393 Promotion 14cpitout https://padlet.com/14cpitout/Marketing/wish/242755797
  • Share:
    • A percentage of the business that has a monetary value can be bought and sold.
    • Promotion
    Promotion involves communicating with customers about products or services to encourage them to buy
    • Advertising
    Advertising is the paid form of publication of information regarding the firms goods or services through public platforms, like newspapers,radios and televisions etc.
    • Sales Promotion
    Sales Promotion can be defined as the marketing techniques used on a temporary basis to make goods more attractive or appealing to a customers or consumer.
    • Public Relations
    Public Relations to the planned and sustained effort to establish and maintain goodwill and mutual understanding between the business and the public.
    • Sponsorship
    Sponsorship involves the provision of financial support by a business to another party involved in the organising or performance of a special event.
    • Personal selling
    Personal selling occurs when the seller, or salesperson, tries to verbally persuade the customer to buy a product
    ]]>     2018-03-16 11:39:00 UTC https://padlet.com/14cpitout/Marketing/wish/242755797     14cpitout https://padlet.com/14cpitout/Marketing/wish/242764754 2018-03-16 12:03:31 UTC https://padlet.com/14cpitout/Marketing/wish/242764754 Break-Even Chart 14cpitout https://padlet.com/14cpitout/Marketing/wish/242767570 A break-Even chart shows the level of output required to break even (B/E) which is Revenue = Costs

    Margin of Safety is the excess amount of the projected or budgeted sales volume over the firm's break-even point]]>     2018-03-16 12:11:38 UTC https://padlet.com/14cpitout/Marketing/wish/242767570