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         <description><![CDATA[<div>https://www.statista.com/statistics/592263/net-sales-of-prada-by-distribution-channel/</div>]]></description>
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         <description><![CDATA[<div>https://www.statista.com/statistics/592326/net-sales-of-directly-operated-prada-stores-by-geographical-area/</div>]]></description>
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         <pubDate>2023-02-06 12:40:17 UTC</pubDate>
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         <link>https://padlet.com/21442938/7d1wpklfyli7a0tj/wish/2469989487</link>
         <description><![CDATA[<div>https://www.statista.com/statistics/710575/net-sales-of-prada-by-product-line/</div>]]></description>
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         <pubDate>2023-02-06 12:40:46 UTC</pubDate>
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         <description><![CDATA[<div>Prada is a leading player in the luxury industry, they have a wide range of high end products including clothing, leather goods, eye wear, fragrances, home products, footwear, watches and clothing for both men and women (Prada, 2023).&nbsp;<br><br></div>]]></description>
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         <pubDate>2023-02-06 12:40:52 UTC</pubDate>
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         <author>rhodaperriman</author>
         <link>https://padlet.com/21442938/7d1wpklfyli7a0tj/wish/2469994449</link>
         <description><![CDATA[<div>Audience composition can reveal a site's current market share across various audiences. prada.com's audience is 39.88% male and 60.12% female. The largest age group of visitors are 25 - 34 year olds (Desktop). https://www.similarweb.com/website/prada.com/#geography </div>]]></description>
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         <author>rhodaperriman</author>
         <link>https://padlet.com/21442938/7d1wpklfyli7a0tj/wish/2469995646</link>
         <description><![CDATA[<div>Prada have always focused in innovation and creativity and they have always come out with different ways to promote their brand. They have always adopted an aggressive marketing mix promotional strategy to promote their brands. </div>]]></description>
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         <pubDate>2023-02-06 12:45:47 UTC</pubDate>
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         <title>Consumer</title>
         <author></author>
         <link>https://padlet.com/21442938/7d1wpklfyli7a0tj/wish/2469998063</link>
         <description><![CDATA[<div>"Prada has targeted men, women, and children from upper-class families in urban cities for its premium products." (Bhasin, 2019)<br><a href="https://www.marketing91.com/marketing-mix-of-prada/">Marketing mix of Prada - 4 P's of Prada marketing mix (marketing91.com)</a></div>]]></description>
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         <pubDate>2023-02-06 12:47:57 UTC</pubDate>
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         <title>Prada and celebrity endorsements</title>
         <author>rhodaperriman</author>
         <link>https://padlet.com/21442938/7d1wpklfyli7a0tj/wish/2470003291</link>
         <description><![CDATA[<div>https://hypebeast.com/2022/1/tom-holland-spider-man-prada-spring-summer-2022-campaign-raf-simons-miuccia</div>]]></description>
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         <title>Consumer</title>
         <author></author>
         <link>https://padlet.com/21442938/7d1wpklfyli7a0tj/wish/2470004808</link>
         <description><![CDATA[<div>"It has carefully curated products that cater to the needs of its niche segment of upper-class society...." (Shastry, 2021)<br><a href="https://iide.co/case-studies/marketing-mix-of-prada/">Comprehensive Marketing Mix Of Prada - 2023 Update | IIDE</a></div>]]></description>
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         <pubDate>2023-02-06 12:53:41 UTC</pubDate>
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         <description><![CDATA[<div>Prada ensures its brand presence through in store design.<br>The original Prada shop in Galleria Vittorio Emanuele II has kept its historic value Located in Milan (Prada, 2023). The Prada Group distributes in more than 70 countries through a network of 635 stores as well as e-commerce channels (Prada Group, 2023).<br>An example of this is their showcase of Prada Maria which is a permananent artistic installation located in the middle of the Chihuahua desert, 37 miles from Marfa.<br>The iconic project – defined by its creator as a ‘pop architectural land art project’, reveals the relationship between Prada and the artists. The structure was not commissioned by the brand, yet, Miuccia Prada has appreciated the concept, allowing the artists to use the brand and has donated a selection of pieces from the Prada Fall / Winter 2005 collection that complement the desert tones of the surrounding environment.<br><br></div><div>Between pure art installation, museum setup and symbol for fashion enthusiasts, Prada Marfa has become overtime a tourist attraction advertised by the many photos posted on social networks by international celebrities like Beyoncé and the iconic street sign indicating the distance to the installation.<br><br></div>]]></description>
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         <pubDate>2023-02-06 12:54:51 UTC</pubDate>
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         <description><![CDATA[<div>"When the global COVID-19 pandemic began and digital channels became, in many cases, the only way to engage with consumers, Prada recognized the need to enhance and scale its digital-first strategy. This was critical both to support exponential growth in online sales, but also to enable the company to reach and engage its customers and social communities." (Lang, 2022)</div>]]></description>
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         <pubDate>2023-02-06 12:56:47 UTC</pubDate>
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         <author>rhodaperriman</author>
         <link>https://padlet.com/21442938/7d1wpklfyli7a0tj/wish/2470010181</link>
         <description><![CDATA[<div>Lang, K. (n.d.). <em>Sprinklr BrandVoice: The Prada Story: Ensuring The Brand’s Future By Creating Unified Customer Experiences</em>. [online] Forbes. Available at: https://www.forbes.com/sites/sprinklr/2022/01/21/the-prada-story-ensuring-the-brands-future-by-creating-unified-customer-experiences/.</div><div>‌</div>]]></description>
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         <title>Price</title>
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         <link>https://padlet.com/21442938/7d1wpklfyli7a0tj/wish/2470012889</link>
         <description><![CDATA[<div><strong>Lowest price</strong><br>Stainless steel insulated water bottle, 350 ml</div><div>£ 110</div>]]></description>
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         <pubDate>2023-02-06 13:00:06 UTC</pubDate>
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         <link>https://padlet.com/21442938/7d1wpklfyli7a0tj/wish/2470013472</link>
         <description><![CDATA[<div>Prada Group (2018). <em>Group Profile</em>. [online] PradaGroup. Available at: https://www.pradagroup.com/en/group/group-profile.html.<br><br></div><div>Prada. (2019). <em>Prada</em>. [online] Available at: https://www.prada.com/gb/en.html?utm_campaign=GoogleSearch_UK&amp;utm_medium=CPC&amp;utm_source=Google&amp;utm_content=Pure_Brand_Exact&amp;s_kwcid=AL.<br><br></div><div>‌<br><br></div>]]></description>
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         <pubDate>2023-02-06 13:00:37 UTC</pubDate>
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         <author>rhodaperriman</author>
         <link>https://padlet.com/21442938/7d1wpklfyli7a0tj/wish/2470014561</link>
         <description><![CDATA[<div>https://www.pradagroup.com/en/news-media/news-section/prada-joins-checkout-for-instagram-shopping.html</div><div>‌</div>]]></description>
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         <link>https://padlet.com/21442938/7d1wpklfyli7a0tj/wish/2470015354</link>
         <description><![CDATA[<div><strong>Highest price<br></strong>Kalgan jacket</div><div>£ 11,500</div>]]></description>
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         <pubDate>2023-02-06 13:02:11 UTC</pubDate>
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         <author>rhodaperriman</author>
         <link>https://padlet.com/21442938/7d1wpklfyli7a0tj/wish/2470015995</link>
         <description><![CDATA[<div>https://www.voguebusiness.com/technology/snapchat-boosts-ar-try-on-tools-farfetch-prada-dive-in</div>]]></description>
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         <author></author>
         <link>https://padlet.com/21442938/7d1wpklfyli7a0tj/wish/2470017445</link>
         <description><![CDATA[<div><a href="https://www.statista.com/statistics/980697/brand-value-of-prada/">Prada: Brand value 2022 | Statista</a></div>]]></description>
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         <pubDate>2023-02-06 13:04:06 UTC</pubDate>
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         <author></author>
         <link>https://padlet.com/21442938/7d1wpklfyli7a0tj/wish/2470018281</link>
         <description><![CDATA[<div>Bhasin, 2019, <a href="https://www.marketing91.com/marketing-mix-of-prada/">Marketing mix of Prada - 4 P's of Prada marketing mix (marketing91.com)</a></div>]]></description>
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         <pubDate>2023-02-06 13:04:48 UTC</pubDate>
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         <author></author>
         <link>https://padlet.com/21442938/7d1wpklfyli7a0tj/wish/2470018944</link>
         <description><![CDATA[<div>Shastry, 2021, <a href="https://iide.co/case-studies/marketing-mix-of-prada/">Comprehensive Marketing Mix Of Prada - 2023 Update | IIDE</a></div>]]></description>
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         <pubDate>2023-02-06 13:05:23 UTC</pubDate>
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         <link>https://padlet.com/21442938/7d1wpklfyli7a0tj/wish/2470020172</link>
         <description><![CDATA[<div>Prices are from Prada official website, 2023,&nbsp;<a href="https://www.prada.com/gb/en.html">Prada UK Official Website | Thinking fashion since 1913 | PRADA</a></div>]]></description>
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         <pubDate>2023-02-06 13:06:19 UTC</pubDate>
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