Storyboard for video tutorial by https://padlet.com/ehancox1/7czubirzqc2n3p4d Storyboard showing the contents of my video tutorial en-us 2022-01-10 12:23:06 UTC 2024-12-18 16:29:52 UTC hello@padlet.com Introduction ehancox1 https://padlet.com/ehancox1/7czubirzqc2n3p4d/wish/1983671616 The introduction will include a brief overview of the chosen topic - what it is, the theories I have chosen to discuss, research I have made, examples of the theory in marketing practise and how this theory and topic may be used by marketers. 

Using Solomon (2019) - Consumer Behaviour - A European Perspective pp. 160-175]]> 2022-01-10 12:23:06 UTC https://padlet.com/ehancox1/7czubirzqc2n3p4d/wish/1983671616 What is motivation? ehancox1 https://padlet.com/ehancox1/7czubirzqc2n3p4d/wish/1983671617 Motivation refers to the processes that cause people to behave as they do. From a psychological perspective, motivation occurs when a need is aroused that the consumer wishes to satisfy. Once a need has been activated, a state of tension exists that drives the consumer to attempt to reduce or eliminate the need.
Solomon, Michael, et al.]]> 2022-01-10 12:23:06 UTC https://padlet.com/ehancox1/7czubirzqc2n3p4d/wish/1983671617 Extrinsic vs intrinsic ehancox1 https://padlet.com/ehancox1/7czubirzqc2n3p4d/wish/1983671619 Simple definition of what intrinsic and extrinsic motivation is and examples of both within marketing.]]> 2022-01-10 12:23:06 UTC https://padlet.com/ehancox1/7czubirzqc2n3p4d/wish/1983671619 Maslow’s hierarchy of needs ehancox1 https://padlet.com/ehancox1/7czubirzqc2n3p4d/wish/1983671620 Image showing the pyramid and different levels with examples. A brief explanation of how it works and how it is linked to marketing. 
Maslow, 1943

]]> 2022-01-10 12:23:06 UTC https://padlet.com/ehancox1/7czubirzqc2n3p4d/wish/1983671620 Brands that use Maslow’s model ehancox1 https://padlet.com/ehancox1/7czubirzqc2n3p4d/wish/1983671621 Here, I will include examples of brand campaigns that use this model from physiological needs to self actualisation and include advertising campaign clips such as UberEats

]]> 2022-01-10 12:23:06 UTC https://padlet.com/ehancox1/7czubirzqc2n3p4d/wish/1983671621 Hulls drive-reduction theory ehancox1 https://padlet.com/ehancox1/7czubirzqc2n3p4d/wish/1983671622 What this theory is and research from Hull, 1951 - include examples and pictures

]]> 2022-01-10 12:23:06 UTC https://padlet.com/ehancox1/7czubirzqc2n3p4d/wish/1983671622 Criticisms of drive theory ehancox1 https://padlet.com/ehancox1/7czubirzqc2n3p4d/wish/1983671624 Research behind model criticisms and why it’s not used today or criticised ]]> 2022-01-10 12:23:06 UTC https://padlet.com/ehancox1/7czubirzqc2n3p4d/wish/1983671624 Heckhausens expectancy value theory ehancox1 https://padlet.com/ehancox1/7czubirzqc2n3p4d/wish/1983671625 Show the model 

1. Situation-outcome
2. Action-outcome
3. Action-by-situation outcome 
4. Outcome-consequence 

Examples in marketing and explanation ]]> 2022-01-10 12:23:06 UTC https://padlet.com/ehancox1/7czubirzqc2n3p4d/wish/1983671625 Example of a brand that uses expectancy value ehancox1 https://padlet.com/ehancox1/7czubirzqc2n3p4d/wish/1983671626 Barbies 126th career choice - Mattel ]]> 2022-01-10 12:23:06 UTC https://padlet.com/ehancox1/7czubirzqc2n3p4d/wish/1983671626 Why is motivation important for marketers ehancox1 https://padlet.com/ehancox1/7czubirzqc2n3p4d/wish/1983671627 Examples of brands that use it and what category they fall under/what model they use. Brief explanation of the importance. ]]> 2022-01-10 12:23:06 UTC https://padlet.com/ehancox1/7czubirzqc2n3p4d/wish/1983671627