Social Marketing by https://padlet.com/koxley2/7cvbju9aumc0 The 4 P's en-us 2017-08-15 02:55:01 UTC 2026-01-21 23:26:21 UTC hello@padlet.com 4 P's of Beyond Blue: evansffn2018 https://padlet.com/koxley2/7cvbju9aumc0/wish/181022536 Product-
-Activities that intend to build an Australian community that understand depression, anxiety and suicide.
-Empowers people to seek support and supports recovery, management and resilience. 
-Reduce stigma and discrimination
-Reduce impact and disability
-Facilitate learning, collaboration, innovation and research.

Price-
There is no cost too seek support from Beyond Blue. It is a non-profit charity that receives donations in the form of;
-One off donations
-Monthly/workplace giving
-Gift in memory/celebrations
-Bequests

Place-
Too speak to the councilors at Beyond Blue, you can call, chat online through social media, email or online forums.

Promotion-
-Support services
-Campaigns and events
-Publication (booklets handouts, media releases)
-Sponsorships
-Conference 
-Website and other online media
-Training and edcation 
-Contribution to evidence base
-Policy products 
-Donor data base. ]]> 2017-08-15 02:57:12 UTC https://padlet.com/koxley2/7cvbju9aumc0/wish/181022536 4 P's of LiveLighter: smithlp2018 https://padlet.com/koxley2/7cvbju9aumc0/wish/181022556 Product --> LiveLighter provides the public with recipes that are cheap and easy to make. Additionally, LiveLighter raises awareness regarding the impact that an unhealthy diet will have on their well-being. 

Price --> giving up unhealthy food choices in exchange for healthier ones. In addition to this, an individual may have to spend more on healthier foods. Use of LiveLighter's resources are free of charge.

Place -->LiveLighter is able to reach the consumers in a number of different ways. The main way LiveLighter advertises itself is on television. Almost every night or every second night, LiveLighter has a scheduled advertisement. This advertisement is always on at the same time. The effect of this is that, most people are watching television, around the time of the advertisement, therefore maximising its effect on consumers. In addition, LiveLighter is advertised on many different social media outlets, including snapchat, Facebook, Instagram etc. The effect of this is that everyone who uses these social media apps, in which case most people do, spreads the ‘message’ of a healthy lifestyle.

Promotion -->  LiveLighter has a series of advertisements which are featured on TV, the radio, and in print form on buses and at bus stops. The LiveLighter website also provides a series of tools and resources for its users. LiveLighter has social media accounts which it uses to promote a healthy lifestyle as well to hold competitions to raise awareness]]> 2017-08-15 02:57:21 UTC https://padlet.com/koxley2/7cvbju9aumc0/wish/181022556 4 P's: Drug Aware kellyhm2018 https://padlet.com/koxley2/7cvbju9aumc0/wish/181039440 Refers to 'Strong Spirit Strong Mind Metro Project' Campaign 

Product:
- Increase awareness and knowledge on the dangers associated with alcohol and other illicit drugs 
- Increase knowledge and awareness of the services available in the Perth Metropolitan area. 

Price:
- Giving up drugs and/or alcohol
- Call the alcohol and drug support line: 9442 5000 

Place:
- Aboriginal Communities/schools
- Helpline 
- Websites

Promotion:
- Mass media including radio advertising, advertising at sporting events and using laws in their adverts to influence the severity.]]> 2017-08-15 06:23:39 UTC https://padlet.com/koxley2/7cvbju9aumc0/wish/181039440 4 P's of Swap It Don't Stop: brooksdm2018 https://padlet.com/koxley2/7cvbju9aumc0/wish/181039631 Product: A healthier lifestyle but motivating people to swap their unhealthy habits with healthy ones.
Price: They must give up their unhealthy habits in order to reach the goal of being healthy.
Place: The consumer does it in their on spaces, swapping can occur in homes, communities and in the simplest activities such as grocery shopping and eating out.
Promotion: Brochures, television advertisements, posters, swapping fact sheets and handy recipe cards with alternate recipes. ]]> 2017-08-15 06:25:20 UTC https://padlet.com/koxley2/7cvbju9aumc0/wish/181039631 4 P's of One Punch Can Kill watsonbg2018 https://padlet.com/koxley2/7cvbju9aumc0/wish/181039661 Product: Product: One punch can kill is an anti-violence awareness campaign that aims to educate people and raise awareness and was designed as a crime preventative measure to reduce levels of youth violence through focusing on three main focus areas:       
-health – Harm associated with drug and alcohol use
-Justice – Queensland criminal justice system 
- Social behaviors – Us of social media and peer behaviors

Price: There is no monetary cost to access this campaign. The consumer will have to give up their time and their effort to go out of their way to access upcoming events hosted by one punch can kill.

Place: Place: One punch can kill makes efforts to make themselves known in communities through hosting events at a variety of institutions including sports matches, universities and TAFEs.

Promotion: Promotion:  Besides this program being promoted are a number of different institutions (Stated above) , there is also a number of different types of advertising used to bring the program to life. These include bus ads, radio ads and in 2010, The ad was aired a number of times in cinemas across Queensland




]]> 2017-08-15 06:25:33 UTC https://padlet.com/koxley2/7cvbju9aumc0/wish/181039661 The 4 P's of Smarter than Smoking saundersje2018 https://padlet.com/koxley2/7cvbju9aumc0/wish/181039714
- Product:
- Educates people who smoke about the negative side effects so they can quit.
-  Reduce the amount of people in Australia who smoke in order to convince them of the importance quitting can give
- Raise awareness of the people suffering with cancer due to years of smoking and aims to reduce the amount of smokers in Australia

- Price:
- Giving up smoking saves them the money they would've spent on cigarettes, but to quit, costs nothing.

- Place:
- Quitting can happen anywhere from their own house or at the shops where cigarettes can be bought.
- Schools can hire guest speakers to educate students on the importance of quitting or not smoking, entirely.
- Can also be hired for events in the community
- You can send emails to them.

- Promotion:
- Stickers
- Fact sheets
- Brochures
- Flyers
- Guest speakings, at school or public event in the community
- Sponsorships
- Website
- Education videos
- Advertisements]]> 2017-08-15 06:25:56 UTC https://padlet.com/koxley2/7cvbju9aumc0/wish/181039714 Slip, Slop, Slap, Seek, Slide: Sun Smart linesgk2018 https://padlet.com/koxley2/7cvbju9aumc0/wish/181039857 Product:
- The aim is to change people's habits for when they are in the sun for long periods of time. 
- Cancer Council sunscreen. The money spent by consumers on sunscreen is given to the caner council and is used for research.
Price:
- Consumers have to give up money to purchase sunscreen, sunglasses, hats and suitable clothing.
Place:
- They go to schools, universities open days and work places that involve working outside.
- They have social media pages so the community can access it anytime.
Promotion: 
- The current campaign they have is "Sid the seagull" in a song with the seagull showing people what slip, slop, slap, seek and slide are. 
- They have posters 
- They have members from the   cancer council come to schools and give them talks about skin cancer and how to prevent it. ]]> 2017-08-15 06:26:49 UTC https://padlet.com/koxley2/7cvbju9aumc0/wish/181039857 4 P's of Act, Belong, Commit springetth2018 https://padlet.com/koxley2/7cvbju9aumc0/wish/181040035 Product - Act, belong and commit aims to encourage people within a community  to take action and protect their own mental well-being.
Using ABC guidelines;
A- Act (Mentally, physically and socially,spiritually active)
B- Belong (Belong to an community)
C - Commit (Doing something to make a change)

Price - time spent participating in activities to promote good mental health among communities. Mainly intangible costs.

Place -  they provide support programs for people between the ages of 16-25, they have a website available with information regarding their services.

Promotion - they sell merchandise, use television advertisements> ABC have a mental health week that they encourage communities and individuals to get involved with.





]]> 2017-08-15 06:27:46 UTC https://padlet.com/koxley2/7cvbju9aumc0/wish/181040035 4 P's of Think shahkik2018 https://padlet.com/koxley2/7cvbju9aumc0/wish/181040269 Product: Think aims provide positive reasons not to drink. Think is trying to sell there advice on not drink, and road safety resources organised into lesson packs by age.

Price: in order to obtain the Think education package you have to give up some time in order to go the resource center and get the lesson package.

place: This information reaches the consumers through education in lesson packages and through the website http://think.direct.gov.uk/resource-centre/ where people can go to and learn more about the campaign 

Promotion: Through online videos, posters, education classes, brochures 

]]> 2017-08-15 06:29:38 UTC https://padlet.com/koxley2/7cvbju9aumc0/wish/181040269 4 P's of Make smoking History 18kadov https://padlet.com/koxley2/7cvbju9aumc0/wish/181041035 Product:
-To influence public opinion and policy on key smoking and health issues 
-raise awareness of the risks and harm that smoking causes 
-the benefits of quitting
-assists smokers by providing them with information and resources
Place:
-Quitting can happen anywhere an individuals chooses 
-education and resources and available at health care centers  
Price:
-quitting costs nothing, it saves the individual money 
Promotion:
-websites
-adverts
-flyers
-speakers at events 
-posters
-quit line 
-creating smoke free enviroment 
-stickers


]]> 2017-08-15 06:37:28 UTC https://padlet.com/koxley2/7cvbju9aumc0/wish/181041035 4 P’s of Don’t drink and drown thomsontr2018 https://padlet.com/koxley2/7cvbju9aumc0/wish/181041221 Product
- Making the community realize that drink drowning is a big problem which is changing their perception about the issue. 

Price
- They must give up unhealthy habits of binge drinking in order to save themselves from being too intoxicated to swim. 

Place
- Don’t Drink and Drown participates in a number of school events throughout the year, as well as providing free alcohol and water safety presentations for year 10-11s and Year 12 specific Leavers talks. Radio, television and media advertisements are also in place in order for the campaign to reach the consumers. 

Promotion
- Don't Drink and Drown has a number of free resources available to promote drowning prevention. These are available to schools, universities, sport clubs, community and government organizations, and any other group working with youth and alcohol awareness. ]]> 2017-08-15 06:39:18 UTC https://padlet.com/koxley2/7cvbju9aumc0/wish/181041221 thomsontr2018 https://padlet.com/koxley2/7cvbju9aumc0/wish/181041476 2017-08-15 06:42:02 UTC https://padlet.com/koxley2/7cvbju9aumc0/wish/181041476 4 P’s of The Heart Foundation: morgange2018 https://padlet.com/koxley2/7cvbju9aumc0/wish/181172203 Product:
Promoting awareness and education to the public about heart disease and what you can do to prevent it. It also raises money to help those who are affected. It convinces people that your heart health is important and they need to take action to ensure that they stay healthy.

Price:
It may mean that people have to give up their time to go out and exercise, or effort to eat more healthily. It may even be money for donations. These are small prices to pay for your health according to the heart foundation.

Place:
There are many places that the heart foundation convey information to people. One main source of information for people is the heart foundation website. Another is in schools. Those who work for the heart foundation go out to primary schools and hold skipping competition and out prizes. They also talk about the heart foundation and what to do to have good heart health. You can also see the heart foundation tick on foods in shopping centres and grocery stores so that people know that what they’re eating is healthy for their heart.

Promotion:
There are many different advertisements on the TV, on posters and billboards, on the internet and even in schools. There is also the heart foundation tick on food items in shopping centres and grocery stores, different events and merchandise to help promote the heart foundation to the public.

]]> 2017-08-16 00:18:17 UTC https://padlet.com/koxley2/7cvbju9aumc0/wish/181172203