2. Table of contents

3. Executive summary

4. Introduction and background

9. Conclusion

10. Recommendations

11. Bibliography

12. Appendices

2. Table of contents

3. Executive summary

4.  Introduction and background

11. Conclusion

12. Recommendations

13. Bibliography

14. Appendices

‘“Bloody Expensive”: ABBA Need to Recoup £140m to Cover Costs of Virtual Voyage Residency | Planet Attractions’. 2023. [online]. Available at: https://www.planetattractions.com/news/%E2%80%98Bloody-expensive%E2%80%99%3A-ABBA-need-to-recoup-%C2%A3140m-to-cover-costs-of-virtual-Voyage-residency/1303 [accessed 31 July 2023].

‘Levi Strauss & Co. - Levi Strauss & Co. Reports Fourth-Quarter and Fiscal Year 2022 Financial Results’. 2023. [online]. Available at: https://investors.levistrauss.com/news/financial-news/news-details/2023/Levi-Strauss--Co.-Reports-Fourth-Quarter-and-Fiscal-Year-2022-Financial-Results/default.aspx#:~:text=Levi%20Strauss%20%26%20Co.%27s,net%20revenues%20were%20%246.2%20billion. [accessed 31 July 2023].

‘Levi Strauss: Net Income Worldwide 2022’. 2023. Statista [online]. Available at: https://www.statista.com/statistics/268546/net-income-of-levi-strauss-worldwide/ [accessed 31 July 2023].

 

Levi's has a strong association with the 70s era, as they were a prominent denim brand during that time and their products are often seen as representative of the fashion and style of that decade. Levi's has a wide customer base that includes Generation Z, making it a relevant brand for the event's target audience. Collaborating with a brand that appeals to the same demographic can help generate interest and participation.

 

Levi's can provide marketing support through their various channels, including social media, email newsletters, and in-store promotions. This collaboration can significantly expand the reach and visibility of the event, attracting more attendees.

 

Sponsorship from a well-established brand like Levi's can provide financial support to cover event expenses, enhance production value, and potentially lower ticket prices, making the event more accessible to a broader audience.

 

Apple Music and Apple TV have strong marketing and promotional capabilities. Partnering with them as sponsors can significantly expand the event's reach through their various channels, including app promotions, email newsletters, and social media campaigns. This exposure can attract a larger audience and potentially increase ticket sales.

 

Generation Z, the event's primary target audience, is a tech-savvy and digitally engaged demographic. Apple Music and Apple TV have a significant presence and popularity among this age group, making them a relevant and appealing sponsor choice. The brand recognition and resonance can further boost the event's appeal and credibility.