Bobby Trussell discovered the Tempur material while living in Kentucky. He had been suffering from a chronic back condition that made it difficult for him to get a good night's sleep, and after trying out a Tempur mattress, he was amazed at how comfortable and supportive it felt. Trussell immediately recognized the potential of the Tempur material and decided to invest in the company and become its sole distributor in the United States. 

Bobby Trussell and his five partners purchased a 300-acre farm in Kentucky for $250,000, where they established their Tempur-Pedic headquarters and manufacturing facility. The decision to purchase the land was a significant investment in the company's future and allowed them to have full control over their production process.

Bobby Trussell negotiated an exclusive distribution agreement with Fagerdala World Foams, the Swedish company that owned the Tempur material. This allowed Tempur-Pedic to become the sole distributor of Tempur products in the United States. Trussell's negotiation skills were crucial in securing the exclusive rights to distribute the innovative Tempur material in the US market, setting Tempur-Pedic apart from its competitors. 

Bobby Trussell and his team invested heavily in research and development, seeking to innovate and improve their products. This commitment to quality and innovation helped Tempur-Pedic stand out in the competitive bedding industry and set the stage for the company's continued success.

Bobby Trussell oversaw the launch of the TEMPUR-Ergo Adjustable Base, a new product that allowed customers to adjust the angle of their mattress for optimal comfort and support. The launch was a testament to Trussell's entrepreneurial spirit and commitment to innovation, as well as Tempur-Pedic's ongoing focus on customer satisfaction. 

Bobby Trussell oversaw the introduction of TEMPUR-breeze Technology, a new cooling system designed to help customers sleep comfortably in warm environments. The technology is integrated into several of the company's mattresses and has been well-received by customers. Trussell's leadership and commitment to technological innovation helped keep Tempur-Pedic at the forefront of the bedding industry. 

Bobby Trussell oversaw the acquisition of Sealy Corporation, one of Tempur-Pedic's main competitors in the bedding industry, for $1.3 billion. The acquisition was a bold move that demonstrated Trussell's entrepreneurial vision and willingness to take risks. The acquisition allowed Tempur-Pedic to expand its product offerings and distribution channels, strengthening its position in the market.