https://padlet.com/jcotis/7aqj43epd8x8 en-us 2017-01-14 21:08:58 UTC 2021-05-28 13:03:06 UTC hello@padlet.com jcotis https://padlet.com/jcotis/7aqj43epd8x8/wish/147261141 2017-01-15 20:32:26 UTC https://padlet.com/jcotis/7aqj43epd8x8/wish/147261141 https://padlet.com/jcotis/7aqj43epd8x8/wish/160850072 Marketing communications includes communicating company values and messages, product characteristics and competitive advantage, pricing and customer service. Further, in the present period of wider media choices, such as TV, radio, social media, video games etc., companies need to make sure that their marketing messages across different media platforms, are consistent to ensure there is no confusion with respect to message receiving by consumers, as well as the need to ensure messages and sales campaigns and customer service all reinforce each other by supporting the strategic marketing objectives, aligning sales and customer service with brand and advertisements, as well as aligning product deliverables with customer expectations and advertising promises.]]> 2017-03-17 16:59:18 UTC https://padlet.com/jcotis/7aqj43epd8x8/wish/160850072 https://padlet.com/jcotis/7aqj43epd8x8/wish/1568275613 Communication is the process of establishing commonness of thought between a sender and a receiver. For Marketing communication objectives there are various elements needs to to be implemented for example to increase market share, sales revenue, volumes, Return on investment and other indicators. These objectives are met by Advertising, sales promotion, public relation, direct marketing and personal selling. Advertising means sponsor pays for the messages to be transmitted through media by which general public come to know about the product and brand . Sales promotion aims to increase the sales volume which provide extra value to induce an immediate sales to met marketing objectives. Public relation means relation with the public to shape attitudes and opinions held by organisation's stakeholders. Direct Marketing concerned with the management of the consumer behaviour and refer  to all media based activity to generate communication with the buyers. Personal selling means develop face to face communication with the buyers to promote and sell their product and these elements helps to arise awareness and perception among the brand name and product.

]]> 2021-05-28 12:31:20 UTC https://padlet.com/jcotis/7aqj43epd8x8/wish/1568275613 https://padlet.com/jcotis/7aqj43epd8x8/wish/1568322468  The basic marketing objectives are communicate, compete and convince. Which is used by companies as a platform to promote their product well .Moreover, their are some elements which need to implement that is increase in market share, increase product quality better managment within the company .]]> 2021-05-28 12:49:43 UTC https://padlet.com/jcotis/7aqj43epd8x8/wish/1568322468