https://padlet.com/eliahpaige/mktideafile Advertisements that interest me. en-us 2018-01-16 18:11:56 UTC 2023-05-08 12:46:03 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Diskette.png eliahpaige https://padlet.com/eliahpaige/mktideafile/wish/222296395 This advertisement is one that has remained on my mind since it aired. This is an advertisement that was meant to entice emotion at one of the most political and emotional times in the election history. Not only does this advertisement provide discussion but it gives a story. The emotional appeal of this advertisement caused uproar. The agency that created this was  Brunner in Pittsburgh. The ad was so controversial that the full advertisement was not aired. They were appealing to all people who were invested into the election. This advertisement touched bases with all walks of life may it be minorities, whites, republicans, and democrats. "The Wall" was a huge political debate for many people so this ad sparked emotions for people on either side of the argument. ]]> 2018-01-18 04:26:05 UTC https://padlet.com/eliahpaige/mktideafile/wish/222296395 eliahpaige https://padlet.com/eliahpaige/mktideafile/wish/225267441 This brand is very unique when it comes to grabbing an audience's attention. The company named Rent-A-Grandma. The company is a  for "mature" nanny's. There are plenty of websites that find young nanny's job opportunities and  after looking over the competition I can say that even though the "Grandma" or more experienced nanny does not necessarily have an app or booking website alike the Rent-A-Grandma company. The audience for this brand would be any family in need of supervision or help in a household. An household can range from a wide variety of ages. Although, this brand does a successful job at differentiating itself from the competition. The odd name creates discussion which also creates clientele.  ]]> 2018-01-27 07:13:58 UTC https://padlet.com/eliahpaige/mktideafile/wish/225267441 eliahpaige https://padlet.com/eliahpaige/mktideafile/wish/231321776 This Super Bowl ad is a change in strategy by changing it's positioning for the demographic. It is relevant to our culture now and has a positioning for a younger audience also. Not only does the Ad include iconic celebrities but it puts a twist on what they are known for. After this advertisement was aired an older song by Chris Brown was then pushed to the top of the charts. The ability to have a relevant advertisement was important with the combo of the partnered advertisement. ]]> 2018-02-13 22:45:29 UTC https://padlet.com/eliahpaige/mktideafile/wish/231321776 eliahpaige https://padlet.com/eliahpaige/mktideafile/wish/231324500 Gap's new Remix Collection is an innovated transition for this campaign. Not only does the ad contain an age complexity but it combines the classic old trends with new popular trends. The ad includes a classic song while including new artists that are relevant to the era of younger adults and fashion. ]]> 2018-02-13 23:00:28 UTC https://padlet.com/eliahpaige/mktideafile/wish/231324500 eliahpaige https://padlet.com/eliahpaige/mktideafile/wish/233539915 The intense message that this ad contains is against smoking. Detailing the campaign around causing emotional appeal for the consumers to reconsider their smoking habits. The dramatic correlation between the photos and message is an effective approach.]]> 2018-02-20 22:15:34 UTC https://padlet.com/eliahpaige/mktideafile/wish/233539915 eliahpaige https://padlet.com/eliahpaige/mktideafile/wish/233546689 The recycling advertisement is using an Affective message strategist. The advertisement holds resonance. It gives you insight on the reasons you should recycle. The advertisement accompanies humor from the water bottle's perspective. It also involves rationally because it only makes sense to recycle to contribute to the environment. This advertisement also involves demonstration and is informative. This is a very effective advertisement. 

]]> 2018-02-20 22:49:26 UTC https://padlet.com/eliahpaige/mktideafile/wish/233546689 eliahpaige https://padlet.com/eliahpaige/mktideafile/wish/254647343 This advertisement is based on the Kohler Walk-in Bath. I chose this advertisement solely based on the target audience and IMC qualities that Kohler Bath has with it's aimed consumers. These baths are made for elder customers for convenience and safety. The benefits of the advertisement is the placement for the ad, the ad is one placed in a newspaper where most of the readers of newspapers are older. Secondly, its benefit is that it includes IMC marketing with it's ads because Kohler also uses television infomercials to target Kohler customers. The company marketing both ways is beneficial because infomercials are  also targeted for an older audience. It also integrates a promotional price through the newspaper. The disadvantage of the ads I feel like it is is not effective in reaching those who may also be purchasing the tubs, younger adults that make these purchases for older/elder parents. A way to improve this could be changing the shift of the advertisement to the alternative audience by including the benefits of making this purchase for a family member. ]]> 2018-04-24 00:54:12 UTC https://padlet.com/eliahpaige/mktideafile/wish/254647343 eliahpaige https://padlet.com/eliahpaige/mktideafile/wish/254650609 This advertisement is one that has always stuck out to me because it is one that has urged me to make a purchase for Vibedration. The company integrated my likes from Facebook and Instagram causing the companies advertisement to constantly have the product in mind. I had previously seen the product being used at festivals then when I constantly seen the video of the girl wearing her festival attire with the trendy camel back it was easily a persona I could relate to. I first went to the website after seeing the video ad. After unlocking a discount code with my email after receiving the marketing emails constantly I later then invested in the Vibedration camel back myself. ]]> 2018-04-24 01:15:40 UTC https://padlet.com/eliahpaige/mktideafile/wish/254650609 eliahpaige https://padlet.com/eliahpaige/mktideafile/wish/254652451 The snapchat filter strategy is an effective marketing tactic because snapchat is a fun way for brands to gain brand awareness. The starbucks filter is one of the many businesses that uses the marketing tactic to reach a wide variety of users. ]]> 2018-04-24 01:27:47 UTC https://padlet.com/eliahpaige/mktideafile/wish/254652451 eliahpaige https://padlet.com/eliahpaige/mktideafile/wish/254658607 With Stranger Things being a show that brings back nostalgia with the time period of the television show. Eggos has the biggest product placement within the show. Netflix has the effective way of having people binge watch episodes. Eggos appears constantly in many episodes allowing watchers to be constantly reminded of the snack. It provides quality advertisement for the brand because characters use the eggo boxes for costumes then in other episodes includes ways to eat eggos. What brought my attention the effectiveness of the Eggo placement is I specifically remember following friends on twitter raving they crave eggos after watching stranger things. Not only does Eggo provide a placement for its wide range of audience but it also places the value it has in kids for parents tobm buy for their own families.]]> 2018-04-24 02:06:29 UTC https://padlet.com/eliahpaige/mktideafile/wish/254658607 eliahpaige https://padlet.com/eliahpaige/mktideafile/wish/254661522 This email advertisement was one of the most eye catching emails I’ve came across. Although receiving ads from plenty of cosmetology education companies with the subject line stating “liscence is expiring” causing a sense of urgency. This advertisement once opened had all the information to enroll in in order to purchase an continuing education class. The ads value was within the subject line.]]> 2018-04-24 02:25:46 UTC https://padlet.com/eliahpaige/mktideafile/wish/254661522 eliahpaige https://padlet.com/eliahpaige/mktideafile/wish/254665869 When tactics included with the use of trustworthiness is the simplicity that all state uses within all of their advertisements. Using the familiar face and calming scenes the brand gains the relationship with its audience. It is effective because when choosing an insurance company you want a relationship and reliable company and Allstate programs that within its advertisements ]]> 2018-04-24 02:54:53 UTC https://padlet.com/eliahpaige/mktideafile/wish/254665869 eliahpaige https://padlet.com/eliahpaige/mktideafile/wish/254668787 One of the newest brands that has been on the market for young women is Fashion Nova. The brand is a fast fashion line new to the market which why it makes sense for Cardi B a new upcoming artist to be the face of the sponsorship for fashion nova. The brand is a cheap line for fashion forward individuals. So with the sponsorship of Cardi as the face of the brand. This sponsorship is effective because the demographic of the Fashion Nova shopper resides on instagram. The partnership is extremely effective by reaching its audience.]]> 2018-04-24 03:15:56 UTC https://padlet.com/eliahpaige/mktideafile/wish/254668787