DM assignment 1 by Jaicen Pedersen

Week 1 Initial Thoughts and Ideas

jaicenpedersen — 2023-03-13 13:31:36 UTC

In week one, we were asked to record our thoughts and feelings around the course and this assignment.

I am really excited about this course and its assignments. I really enjoy courses that have a video as one of the submission assignments for it allows me to learn new skills and expand on the ones I already have.
Another part of the course that I am looking forward to is the content focusing on Harvard Referencing for I feel I need to hone my skills a lot in that area.

For the first assignment we are to generate Ideas around promoting a certain topic item or theme in which we would have to produce a video which would help to support a message within the item topic or theme. I knew pretty much straight away what I would want to do which is promote the assistance from Medicare to help gay single males or couples to start a family. So far my knowledge is limited as I know the government recently started allowing certain altruistic surrogacy's applications to be accepted but none of it is supported by Medicare.

As I have a wide range of things that I enjoy and would love to promote, here is a list of other possible avenuses for promotion that I could take.

1. A fertility organization that assisted gay men and couples in accessing Medicare funding for surrogacy procedures.

2. A cheaper alternative to stylistic lighting units for content creators

3. A gym where your car can get washed and detailed while you work out.

4. A mobile car detailing business

5. A tablet container for the different times and days of the week that has a built in alarm that goes off when its time to take the tablets.

6. A new type of health bar that leaves you feeling revitalized and not heavy in the gut from the proteins

7. A App that allows other HIV+ people to connect with each other and talk

8. SAMESH

9. Positive Life SA

10. Uniting Communities

11. Surrogacy Adelaide

12. Paws and Claws

13. Animal Welfare League

14. New model Canon Cameras

15. A Start up photography business making affordable Lenses

16. A snap on convertor that turns any Camera lens into an Anamorphic Lens

17. A van that brings around shelter animals for people to play, interact with and potentially adopt.

18. a device that emits sounds that ward off animals away from busy main roads.

19. a bridgeway motor over pass that encourages animals to cross over it

20. Akkadian Psychological services

21. an app that connects you with ADHD diagnosis services

22. A perimeter pet Collar device that sounds an alarm and gives push notifications and tracks location on mobile phones for when a pet leaves a yards enclosed space.

23. A pet collar with a speaker in it that allows you to speak to your pets remotely.

24. Woofs and Wags Dog walking services

25. Mad Paws Dog Walking Service

26. Start up music software company

27. A company that sorts all the ingredients into one pack that you will need for a slow cook meal it could be called 'Ready set slow cook prep'

28. A fictional E-bike company that deals with sales and maintenance especially for self built bikes

29. a device which connects to your car that send live information about your kilometer usage to a pay as you drive insurance company

30. A fictional service that promotes new and upcoming DJI products

31. a fictional Drone flying school

32. A fictional app service which connects to drones all over the world to allow short scenic flights over historical landmarks which is viewed through virtual reality goggles

33. a virtual reality system which allows the operation of heavy machinery remotely such as a forklift or earth mover

34. an app service that assists ADHD patients in resetting their focus through short guided CBT framework questions

35. a virtual reality system which lets athletes practice such as virtual archery

36. A drone that is able to regenerate or sustain power through both miniature solar covering and the motion of its propellors

37. a phone app that can detect violent shaking and raised voices and screaming which then alerts a company to call the mobile phone listed and if no answer then police can be sent to the phones GPS coordinates

38. a Phone app that detects if someone is calling out for help but cant reach their phone and calls emergency services and also discloses GPS coordinates

39. A miniature motorized blind cord winder that is simple plug and play and can connect to your phone

40. A start up drone company that is designed and built by Australians

41. A fictional company that makes After market parts for DJI drones no matter how old they are.

42. a finctional company that can mimic pollen and spores that are able to be distributed by drones

43. contact lenses that prevent the brain from seeing quick flashes of light, staving off possible seizures

44. a fictional company that makes contact lenses that can change color and style from adding different eye drop solutions to the lens.

45. Contact lenses that filter out harmful blue light

46. A stethoscope that transmits multiple information such as blood O2, blood pressure and ECG to a computer just from being in contact with the chest.

47. A holographic interactive cooking assistant that can be directed onto any glass surface such as a window

48. A company that deals with Magnetic Dermal implants that can hold detatchable watch faces to the wrist

49. A tinder app that helps connect locals people with similar interest, not a dating app.

50. A wireless enabled device that connects All RBG enabled computing components together no matter the brand.

51. A smart enabled baby Cott that has speakers, camera, breathing, heat and other life sign sensors

52. A wireless charger pad for device remote controls

53. An app that collates all social media into one account and platform allowing you to see all posts on one feed from all platforms

54. An App that imposes different make up looks virtually onto the face and then provides tutorials on how to execute provided make up look.

55. A device that emits certain frequency that can prevent nightmares and restless sleep.

56. A device which will sound the horn of a car which will not allow a car to be left and locked with a child or animal still inside

57. A emitter devices that can project different scenery onto everyday windows.

58. An adjustable/ replaceable emergency High heel a for woman

59. A wearable patch that gives alerts when detecting low minerals and vitamins

60. A patch which helps peoples struggling with certain types of addiction and not just tobacco smoking

70. A patch that has a slow release method for antidepressants and other mental health assisting medication

71. A phone app that allows you to just say 'I am in a mental health crisis" and will connect you to the right services immediately

72. A start up company that produces self tuning and can detect when things like strings are wearing and need to be replaced.

73. A start up company that is able to produce easy to grow vegetables that contain all of the necaessary vitamins and minerals for the body.

74. A pet collar that can detect when flea treatments and heart worm treatments etc are needed

75. Glasses that turn colors monochrome for people exepericng sensory overload and need things to be made less complicated,

76. sensory booths on certain types of public transport for pelpoe that suffer sensory issues or need private spaces.

77. A virtual and interactive Yoga program that can be plug and play

78. Acue point pressure wear that when worn activates and stimulates pressure points in the body

79. A non toxic rinse aid agent that prevents rusting on stainless steel and does not leave odd tasting residue on the dishes

80. A fold away child barrier device for ovens and other hot surfaces that does not need permanent anchoring

Week 2 Research and Relevant Permissions

jaicenpedersen — 2023-03-13 14:30:12 UTC

In this week, the class looked at research our topic and starting to look at our targeted audiences

Target Audience

jaicenpedersen — 2023-03-13 14:31:23 UTC

UPDATED:After starting my mind map and thinking about the message I was trying to bring I realized that the target audience I had originally targeted were only a small part of an audience I was trying to reach and that the gay men wanting to start a family was the subject for the matter being presented to my audience which was the nation at whole. For government officials to feel pressured to change the law there must first be some sort of pressure for reform. I realized that this message would have been addressing and requesting change from an a institution that is federally controlled there for it would be an Australia wide campaign.

When South Australia changed the law back in 2018 to allow surrogacy for same sex couples it really only benefited lesbian couples who could be referred by their GP for IVF services and have some of those services be covered by Medicare. For gay and Single heterosexual men, that meant that the initial outlay to even consider having a child would cost 60K+. With the growing cost of living this is a huge added pressure in just trying to bring a life into this world which would be guarantied love and nurturing. These children are definitely so why put potential fathers through the stress for something that is so accessible for many others. starting a family should not cost a small deposit for a home.

non academic

jaicenpedersen — 2023-03-13 14:31:56 UTC

Surrogacy Australia 2023, Surro Webinar INFO part, video,YouTube, viewed 25 March 2023, https://www.youtube.com/watch?v=TZupGCvkeJQ&list=PL3NbI1xCK1He8x6Iv2gZX3dqsQ-u37mQa&index=3&t=2s

I had the opportunity to speak to a lovely lady who is helping to fight for gay rights in Medicare subsides. she has been working for surrogacy Australia for 5 years and is based here in Adelaide. She to feels that there is a discrimination for gay males in being able to access surrogacy services through Medicare. she provided me with a link to one of her seminars which helped answer so many of my questions. Anna gave her full permission for me to use this material and cite her in my research.

Repromed Resources
Picture information obtained from website.
Repromed Fertility Services 2023, online pricing enquiry, Repromed South Australia, Viewed 1 April 2023.
https://repromed.com.au/our-fees/ivf-cost/

Challenge Your Assumptions/ Different Perspectives

jaicenpedersen — 2023-03-21 01:52:25 UTC

What kind of people might oppose this?

what kind of preparation is needed to become a parent?
counselling

Why not jus adopt?

Should the taxpayer be forced to pay for this?

how may having two dads enrich a Childs life?

how much of a strain on the Medicare system would really be placed if this was a bill passed through parliament.

Why wasn't this properly thought about when the law was changed in 2018?

Processes in building this idea

jaicenpedersen — 2023-03-21 01:59:25 UTC

Mind maps
Padlet journals
Creative thinking
Debono Hats Idea

Processes In Creating Video

jaicenpedersen — 2023-03-21 02:01:06 UTC

Actor Liason
setting (where is this going to be filmed)
How many days will it take.
Equiptment

Identify and Craft the Message

jaicenpedersen — 2023-03-21 02:17:34 UTC

Attention
to grab audiencies attetnion i want to play upon the message of family right away, showing beautiful moments shared by family interaction

Interest
the interest will be generated at the question in why Jarrad is staring at this woman. at first it might seem a little strange which will help to capture peoples attention as they will want to know why Jarrad is staring at this woman and her child

Desire
the desire will be made clear by the audience discovering that Jarrad and his partner paul also desperately want children. This will play upon audeinces feelings about family. esepcailly those who already have established families.

Action
the call to action will be in the form of asking the viewers to sign petitions for their local government to propose bills in the federal system to change the Medicare rebate system for gay couples wanting to start families through surrogacy.

Synopsis and treatment

jaicenpedersen — 2023-03-21 02:18:15 UTC

Synopsis: a gay couple are at a café, one longing gazes at a mother with her child, wanting was she has. The other partner picks up on his continued gaze in her direction and proceeds to reassure him that it will happen for them too one day but they would need to keep saving for the surrogacy procedures.

Treatment: Screen fades from black with an establishing shot of a café or outdoors area. soft sentimental piano music will be playing in the back ground. Seated at one of the tables you see a middle aged man, watching a woman with her small child a few tables in front of him. It is a beautiful scene and he has a perfect line of sight at her and is gazing at the interaction between her and her child with a small, adoring smile and an almost longing gaze in his stare. his name is Jarrad. Suddenly a figure steps into frame breaking his view of the woman and her child. The angle changes to view the new character that has just entered the scene his name is Paul. you see Paul put two coffee's down on the table in front of them, with him starting to recite the coffee order to the Jarrad to make sure he got it right before he stops, noting the Jarrad looking and smiling over his shoulder. The angle changes to encompass Paul's face to the left of the frame and the woman with her child to the right of the frame. the focus will change going from Paul's face to sharpening on the woman, and then back to Paul's face. paul has a knowing and yet saddened look on his face he is trying to hide with a reassuring smile. he reaches out and grabs Jarrad's hands, interlacing them with his own. "hey" he says quietly but with warm inflections in his voice "its going to happen for us one day too," he says reassuringly, but hesitates. after a quick pause he breathes in deeply, as if the thought of having to say this to his partner once again was just killing him inside. he looks at Jarred and smiles "we just have to...keep saving" he finishes, giving Jarrad's hand another squeeze. The angle changes to see Jarrad give a saddened smile as he gives a resided nod at his partner, giving one last glance over Paul's shoulder to the woman getting up and leaving with her child. the camera will slowly pan away from the scene looking at the couple drinking their coffee, this will then fade to a voice over with a quick fact about how disadvantaged gay single and coupled people are and how expensive it is to even consider the processes of starting a family. There will then be a more happy note explaining that Families 4 everyone is in the processes of lobbying federal government for change and to please sign the petition. it will then cut back to the gay couple holding a baby reborn doll where jarred will look down at the baby then up at the camera and will say "help us" then will look at Paul. Paul will look in at jarrad and say "to start" then will both look at the camera smiling holding each other and say in unison " A family"

Websites That Were Useful

jaicenpedersen — 2023-03-22 07:25:45 UTC

https://www.hrlc.org.au/news/2017/2/28/same-sex-couples-in-south-australia-to-have-access-to-ivf-and-unpaid-surrogacy

This Article provided dates of when South Australian parliament passed the law that same sex couples could access IVF and unpaid surrogacy. This piece of infomation really speaks out to me that this bill really benefited Lesbian couples above all others in the LGBTQI community. when speaking with anna she informed me that heterosexual males also do not get any help from the medicare system if they too want to become a father and need to access egg collection and IVF servces.

Chosen Topic: Families 4 Everyone

jaicenpedersen — 2023-04-03 06:39:44 UTC

This is the hypothetical Company I wish to promote. Families for everyone is an upcoming fertility organization that is partitioning Local governments for federal change to the Medicare system that will provide males better access and medicare rebates when it comes to surrogacy services. This organisation will be passionate about ending the discrimination that males both gay single and in relationships in obtaining medicare rebates wen accessing surrogacy services.

Logo Creation

jaicenpedersen — 2023-04-03 07:36:41 UTC

the logo I created using Shutterstock images and illustrator to create the rainbow ring

3 Inspirational Videos

jaicenpedersen — 2023-04-03 09:27:40 UTC

DDB Australia 2019, McCain 'We Are Family' 30-second brand campaign, video, YouTube, 9 July, viewed 2 April 2023,
https://www.youtube.com/watch?v=bHy1a2p3OmE

I really liked this video in terms of its recognition of family and how it has used much lighter tones and lighting to help the narrative in McCain being all about family. even though my video will have nearly a polar opposite to this feel I was still really inspired by this. good on you McCain, you've done it again.

Academic Resources/ Annotated Bibliography

jaicenpedersen — 2023-04-03 09:51:01 UTC

Thompson, J.D., Weldon, J. (2022). Audiences and Target Audiences. In: Content Production for Digital Media. Springer, Singapore, viewed 26 March 2023, https://doi.org/10.1007/978-981-16-9686-2_2

The chapter in this book is about understanding audiences and what ways you can go about targeting them. the authors talk about audience segmentation and engagement which really helped me define my target audience and in what methods are ideal in the current age of technology.

Huang, M-H 2001, ‘The Theory of Emotions in Marketing’, Journal of Business and Psychology, vol. 16, no. 2, pp. 239–247.

This journal article encompassed many authors complied scientific research on the psychological power of emotional tethers used in marketing strategy. It talked about the way humans had four basic emotional states being fear, anger, sadness and joy and that every other state is a variation or mixture of those four characteristics. It also spoke about emotional response, summarizing that because of the way humans can experience so many different emotion feelings, that condensing it down into three categories, positive, negative and neutral is an easier way to map how an add will be designed in association with the product. It gave me insight into how to enact feelings out of an audience to help promote a message or product.

Marie-Christine Lichtle 2007, ‘The effect of an advertisement's colour on emotions evoked by an ad and attitude towards the ad’, International Journal of Advertising, vol. 26, no. 1, p. 37.

in this article the author talks about psychological and emotional reactions to colour and what different people associate that colour with. I found this article very useful as it gave me insight into colour psychology and has given me inspirational ideas in using different hues in different scenes of my video to portray different outlooks on the two different views happening in the video. on the more bleak side, desaturated and slightly blue hues will represent the sadness and longing of the gay couple wanting a child where the warmer hues will be seen when shots of the family with their children are shown.

Australian Bureau of Statistics 2021, Population: Census, ABS, viewed 1 April 2023, .

This government Publication gave me valuable in sight on the population types and numbers of the population of Australian, taken from census data done in 2021. It helped me with certain parts of my mind map and gave me some indication of the demographic numbers my target audience could be as children under the age of 18 would not be able to vote on the situation

Australian Bureau of Statistics 2017, Australian Marriage Law Postal Survey, Australian Bureau of Statistics, viewed 1 April 20203,
https://www.abs.gov.au/ausstats/abs@.nsf/Lookup/by%20Subject/1800.0~2017~Main%20Features~Results~1

this piece of information was use to make a point in my red hat thinking.

Color and its uses in story telling

jaicenpedersen — 2023-04-03 12:15:35 UTC

The Cinema Cartography 2015, Colour In Storytelling, video, YouTube, 30 July, viewed 2 April 2023,
https://www.youtube.com/watch?v=aXgFcNUWqX0&t=77s

this video served in providing me with more information on how to apply colour to my story telling process in the video.

3 inspirational videos cntd

jaicenpedersen — 2023-04-04 01:20:08 UTC

I really like this video in terms of its tone. It's not about happy family but more about consequence. even though this theme is totally left field to mine its use of voice over and darker tones I really like in its narrative message. Its not a feel good commercial at all and that's the similar feeling I want my audience to feel.

South Australia Police 2021, Think! Road Safety - Selfish Prick Campaign (2021) - TVC 30 seconds "EXCUSES", SA Police News, video, YouTube, 26 March, viewed 2 March 2023,
https://www.youtube.com/watch?v=M38H2mbgmV4

3 inspirational Videos contd

jaicenpedersen — 2023-04-04 01:22:47 UTC

Telstra 2023, Telstra Home Internet. More reliable than family, video, YouTube, 13 March, viewed 2 April 2023,
https://www.youtube.com/watch?v=4UrMP0gmGk4

I liked the tone of this video, the intense darker contrasts and vibe gives the sense of slight negativity or hostile theme. The theme is that their internet is more reliable than family as the younger brother gets forgotten about and left tot walk home in the rain. This is a good example of a good spin on a negative situation. I also like the themes around Family. my video will be similar in contrast and darker colour's to portray a not so happy theme.

Week 3 HTML

jaicenpedersen — 2023-04-10 13:03:25 UTC

today we learnt how to add and change things into our website templates for our project using Visual Studio Code. I found this lesson particularly interesting as we looked at being able to inspect other websites code.

De Bonno's 6 Thinking Hats

jaicenpedersen — 2023-04-10 13:45:23 UTC

To help me plan for my video I am going to examine my topic with the 6 thinking hats.

Blue Hat - Process
Because of the setting I wish the video to take place I will need to scout a few different café areas for I want the setting to be at an out door café. I will try and not get the actual café or other people not involved in this project within the shit but i will still require a release for from the café. If i cannot find a suitable café I will go to a local park to act out the scene there. the actors and actresses I will be using are aware of the project and the release documents they will need to sign. I already have all the equipment I need to shot the scene.

White Hat - Facts
I feel that I have all the facts to be able to bring a subtle yet powerful message to the Australian nation. I actually dd not need to touch base with many resources as I found that just chatting with a few fertility clinics and Anna McKie that it was the complete lack of subsidies from Medicare that built the strongest case for this message.

Red Hat- I really want my video to make people feel compassion and understan din some way what it would be like to have a family denied to you purely on cost. I want my video to sort of have the feel from my 3 example inspirational videos. I want a strong strong sense of family and an insight into how much it can affect gay peoples quality of lifge in being denied somehting so beautful. When the Australian population was given the vote on whether Gay people should be allowed to marry nearly 62% out of the near 80% of the nation who voted, voted yes (Australian Bureau of Statistics, 2017) meaning that the majority of the nation wants equality for LGBTQI people. while this vote did not have an impact on the possible change to the tax system to accommodate like this change to Medicare might, I still feel people would respond well to this message

Green Hat- Creativity
to be creative for this video ad I wanted to have a setting that's familiar to everyone, this sets the tone that gay people are normal people and do everyday things like everyone else. I want to creatively sell the idea that life without kids can be really unfulfilling to certain demographics of people. how I will get creative is the use of characters, Paul and Jarrad. their desire within the setting; to have kids. the color grading I would like to employ is slight desaturated tones and colors when its focuses on the gay couple but then warm tones, possible the use of a warm 3 point lighting set up in close up shots. the color differences will insinuate a slightly diminished quality of life and sadness in the missing elements of children for the gay couple. props I use will probably just be the coffees that Paul will set down. I will use different shot sizes to emphasize certain actions and interactions between the characters. The use of sad sentimental music will also help drive the narrative and hopefully evoke feelings sympathy. the voice over will provide certain facts about surrogacy but not in an overloading way, just enough to make people start thinking 'wow that must suck for them'. the tone will be soft, appealing to psychology of effective communication. the call to action will be to sign the made up petition to change Medicare law.

Yellow Hat
the benefits for this video will help people to understand that even though Australia has come along way in changing laws for LGBTQI inclusion, there is still a fair way to go in achieving equality. the positives to achieving change would be fulfillment for so many gay single men and couples. being able to help these citizens through achieving this life long desire will promote real happiness and improve qualify of life which would in turn help to improve integration, performance at work, strengthening societal and communal bonds just to name a few. Many positive things can come out of acts of love.

Black Hat- Caution
some of the things that may cause backlash with this video is people that are against the idea. these could include

- Gay men and couples who actually don't want kids, and don't want to be associated with the idea that their lives are incomplete with out children

- Christian groups and activists who still cling to the ideas that men and woman belong together and that's it

- Uneducated individuals who do not understand the scope of the tropic

- Government factions tat don't want this added extra burden on the Medicare budget

- Tax payers who do not wish to pay higher tax for something that has no impact on their lives.

Repromed Costs

jaicenpedersen — 2023-04-12 03:17:44 UTC

Mind Map

jaicenpedersen — 2023-04-12 03:43:02 UTC

https://bubbl.us/14022061

Mind Map Summary

jaicenpedersen — 2023-04-12 03:45:11 UTC

After starting my mind map and thinking about the message I was trying to bring I realized that the target audience I had originally targeted were only a small part of an audience I was trying to reach and that the gay men wanting to start a family was the subject for the matter being presented to my audience which was the nation at whole. For government officials to feel pressured to change the law there must first be some sort of pressure for reform. I realized that this message would have been addressing and requesting change from an a institution that is federally controlled there for it would be an Australia wide campaign.

Tones

jaicenpedersen — 2023-04-12 05:03:35 UTC

Like the Tones associated with my three inspirational videos i want the tones to be subdued for some parts but not for others. I want the audience to know its about family even only if they could hear it and not see it.

the music, colour grading and content will help to set the tone straight from the start of the video while the content will give it a sympathetic and emotion moving vibe.

Fonts

jaicenpedersen — 2023-04-12 05:03:43 UTC

As my message is serious and not something fun and lighthearted, any font being used in the last part of the video will be more of a professional looking font like the ones above. these fonts were from 1001 Fonts.

Colour Palette

jaicenpedersen — 2023-04-12 05:03:55 UTC

O'Connor, Z 2011, ‘Colour psychology and colour therapy: Caveat emptor’, Color Research and Application, vol. 36, no. 3, pp. 229–234.
This Journal was useful in understanding how people react to color. this helped me with my idea in using tints or LUTS to change to warmth of the two individual lifestyles. As such
I decided to go with two colour palettes for the video. One colour palette will represent the gay couples being the blues and blacks and the warmer colour palettes of oranges will be to represent the woman with her child.

Typography Research

jaicenpedersen — 2023-04-12 07:24:52 UTC

Ho, AG 2017, ‘Emotional Typography: The Effectiveness of Current Typographic Design Categories in Eliciting Emotion’, International Journal of Visual Design, vol. 11, no. 2, pp. 37–44.

This journal was helpful in me grasping an understanding of font type association and what type of font would be appropriate for a message of my themes and social issues.