Project 1 - Future Brand by Neve Shinn

Project 1 - Future Brand by Neve Shinn https://padlet.com/40095095/79em98kdwcrecm12 en-us 2021-10-04 12:47:51 UTC 2025-10-24 03:34:09 UTC hello@padlet.com Reflective diary 40095095 https://padlet.com/40095095/79em98kdwcrecm12/wish/1722208464 2021-09-07 15:23:05 UTC https://padlet.com/40095095/79em98kdwcrecm12/wish/1722208464 Final visual essay 40095095 https://padlet.com/40095095/79em98kdwcrecm12/wish/1735500193 Contents for Essay, ideas to include :

Technology : multichannel, omnichannels, m-commerce, s-commerce, VR, AI, AR, personalisation, the internet, digital fashion, big data, analytics.
Environment : globalisation, sustainability, cotton, carbon footprint, pollution, ethics, CSR, fast vs slow and circular.
Social change : social identity, diversity, inclusivity, gender, realism, consumption, fashion & music, future trends, politics, brand values.

Essay plan, structure:

Introduction – brief overview of topic and my opinion on what I’m discussing
Main body – para 1 : past, mention timeline and how the industrial revolution etc was involved.
Main body – para 2 : present, their sustainability scheme, omnichannels, technology, COVID
Main body – para 3 : future, what they want to do with the environment, how they can up their game
Conclusion – review all key points, make sure your points have been put across properly.

]]> 2021-09-13 09:04:45 UTC https://padlet.com/40095095/79em98kdwcrecm12/wish/1735500193 Primary research 40095095 https://padlet.com/40095095/79em98kdwcrecm12/wish/1735500457 Sustainability of Louis Vuitton:

https://impakter.com/luxury-and-sustainability-the-dual-nature-of-louis-vuitton-and-gucci-explored/

Stared tracking carbon footprint in 2004
Could their practices be seen as greenwashing as opposed to dedication within sustainability.

Analysis from current Louis Vuitton website:

Visual videos of their perfumes
Discover their campaigns easily, filled with pictures and short paragraphs of information
Extremely active on Instagram, up to date with trends and posting celebs and current events

Celebrity Culture:

https://www.vogue.co.uk/gallery/celebrities-with-louis-vuitton-luggage

After working and making luxurious luggage pieces for first class people in the 1800s his brand now is still iconic and still will be in the future constantly seen on famous celebrities and influencers.

Social Change - Gender:

https://cpp-luxury.com/louis-vuitton-embraces-gender-neutral-future-with-spring-summer-2021-collection-in-paris/

In Paris fashion week 2020, Louis decided to get rid of gender, they wanted to cut the difference and imbalance between both female and male stereotypes.
They wanted to create a wardrobe of a selection of clothes that were gender neutral.
Big statement to do during Paris fashion week.

]]> 2021-09-13 09:04:54 UTC https://padlet.com/40095095/79em98kdwcrecm12/wish/1735500457 Bibliography 40095095 https://padlet.com/40095095/79em98kdwcrecm12/wish/1735500910 2021-09-13 09:05:07 UTC https://padlet.com/40095095/79em98kdwcrecm12/wish/1735500910 CS timeline 40095095 https://padlet.com/40095095/79em98kdwcrecm12/wish/1735501198 Brief research:

Louis Vuitton – trunk maker – arrived in Paris 1837
1854 – workshop opens
1892 – Louis dies, George’s takes over
1896 – monogram created
1936 - George’s Vuitton dies, succeeded by Gaston Louis Vuitton
1940 – collaboration with nazis
1987 - merged with Moët and Hennessy, becoming more world renown
1997 – Marc jacobs becomes artistic director
2007 – never full
2019 – world most luxury fashion brand names by Forbes

]]> 2021-09-13 09:05:16 UTC https://padlet.com/40095095/79em98kdwcrecm12/wish/1735501198 Secondary research 40095095 https://padlet.com/40095095/79em98kdwcrecm12/wish/1735501438 By looking on places like WGSM I could find visual reports and databases in relation to Louis Vuitton and their brand.
https://www.wgsn.com/fashion/article/91576
In this article a colour forecast is assumed for the next 5 years from now going up to 2026 which I thought was interesting as in the article they speak about how the colours will be environmentally friendly and kinder to eco systems.
It’s said dyes and pigments will be less harmful and toxic and that colours will essentially be brighter and all in all better for fashion.]]> 2021-09-13 09:05:24 UTC https://padlet.com/40095095/79em98kdwcrecm12/wish/1735501438 Department store research 40095095 https://padlet.com/40095095/79em98kdwcrecm12/wish/1774514550 2021-09-28 13:06:02 UTC https://padlet.com/40095095/79em98kdwcrecm12/wish/1774514550 Adidas and Nike research 40095095 https://padlet.com/40095095/79em98kdwcrecm12/wish/1774522000 2021-09-28 13:08:08 UTC https://padlet.com/40095095/79em98kdwcrecm12/wish/1774522000 Harvey Nichols and Harrods trip 40095095 https://padlet.com/40095095/79em98kdwcrecm12/wish/1788855843 2021-10-04 07:55:38 UTC https://padlet.com/40095095/79em98kdwcrecm12/wish/1788855843 Authentication Form 40095095 https://padlet.com/40095095/79em98kdwcrecm12/wish/1789463841 2021-10-04 12:51:58 UTC https://padlet.com/40095095/79em98kdwcrecm12/wish/1789463841 Visit to LV in selfridges 40095095 https://padlet.com/40095095/79em98kdwcrecm12/wish/1792496957 2021-10-05 10:16:27 UTC https://padlet.com/40095095/79em98kdwcrecm12/wish/1792496957 Week 1 40095095 https://padlet.com/40095095/79em98kdwcrecm12/wish/1792518012 2021-10-05 10:26:48 UTC https://padlet.com/40095095/79em98kdwcrecm12/wish/1792518012 Week 2 40095095 https://padlet.com/40095095/79em98kdwcrecm12/wish/1792518407 2021-10-05 10:27:01 UTC https://padlet.com/40095095/79em98kdwcrecm12/wish/1792518407 Week 3 40095095 https://padlet.com/40095095/79em98kdwcrecm12/wish/1792519338 2021-10-05 10:27:31 UTC https://padlet.com/40095095/79em98kdwcrecm12/wish/1792519338 Week 4 40095095 https://padlet.com/40095095/79em98kdwcrecm12/wish/1792520143 2021-10-05 10:27:56 UTC https://padlet.com/40095095/79em98kdwcrecm12/wish/1792520143 Intro to unit 2 40095095 https://padlet.com/40095095/79em98kdwcrecm12/wish/1793102530 2021-10-05 13:49:05 UTC https://padlet.com/40095095/79em98kdwcrecm12/wish/1793102530 Buyers Infographic 40095095 https://padlet.com/40095095/79em98kdwcrecm12/wish/1920599810 2021-11-30 15:01:24 UTC https://padlet.com/40095095/79em98kdwcrecm12/wish/1920599810 INP 40095095 https://padlet.com/40095095/79em98kdwcrecm12/wish/2220839784 2022-06-14 14:00:59 UTC https://padlet.com/40095095/79em98kdwcrecm12/wish/2220839784