CSG BOT Meeting--3/10/23 by Camille Seals https://padlet.com/cseals6/79co38j4sfacp6bz en-us 2023-03-10 18:28:46 UTC 2023-03-10 20:01:24 UTC hello@padlet.com How does it translate to our market. It seemed like the data related to markets different than ours. We are unusual with only one girls school and such a culture towards strong publics. https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512230288 2023-03-10 18:56:51 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512230288 cseals6 https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512230465 How does traditional admissions strategy (events/open houses, etc.) need to shift if students are primarily making the decisions? ]]> 2023-03-10 18:57:02 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512230465 How do we tackle the 'all girls' education within the CSG talking point? https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512230901 2023-03-10 18:57:28 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512230901 Did they really have a true sense of our school and our market and our "competitors"? https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512231398 2023-03-10 18:58:01 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512231398 How might we be more bold in our messaging about outcomes other than college matriculation? How might we convey the value of learning for life beyond college? cseals6 https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512231504 2023-03-10 18:58:08 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512231504 how do you tackle the nuances between PYC, LS, MS and US https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512231737 2023-03-10 18:58:20 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512231737 https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512232008 What do we need to change to alter our focus from admissions to enrollment management? ]]> 2023-03-10 18:58:35 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512232008 I found the point that Michael reiterated today on our messages not being consistent between lower and upper school compelling. How can we make sure we are addressing? https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512232045 2023-03-10 18:58:38 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512232045 If the first time we hear from parents is when they apply, how do we know that our marketing is effective? Are we missing more opportunities? https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512232076 2023-03-10 18:58:40 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512232076 How do we continue to drive diversity and a community of belonging without being caught up in politics? The report indicated that diversity was important to people as they decide. https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512232641 2023-03-10 18:59:17 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512232641 How do we change the narrative re: attrition and academic excellence with internal communities? https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512232668 2023-03-10 18:59:18 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512232668 The need for different strategies for different generations. https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512233148 2023-03-10 18:59:49 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512233148 https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512233694 How do we better control the narrative around what “all girl” means to remove misconceptions?]]> 2023-03-10 19:00:23 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512233694 How do we dispel the myth that our academic program is not strong? We have so many alums that prove this point is not true. https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512233934 2023-03-10 19:00:35 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512233934 How do we galvanize our internal communities? https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512234008 2023-03-10 19:00:39 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512234008 https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512234064 How do we effectively include our physical space into the messaging? A lot of the report focused on digital and print, but our physical space is included in our brand and appeal as well.]]> 2023-03-10 19:00:42 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512234064 How do we make decisions about priorities on the enrollment management spectrum? https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512234164 2023-03-10 19:00:49 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512234164 I agree with the previous comment. How do we translate the values - confidence, sense of female empowerment and trust, leadership, etc. that are values of an all girl education. My dad made me come to CSG to go to th best college, but the ancillary benefits have proved to be so much greater. https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512234178 2023-03-10 19:00:50 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512234178 With the growth of Columbus, what is our target market and how may it change? https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512234764 2023-03-10 19:01:24 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512234764 https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512235029 The paradox of rigor is tough. Perhaps being all things to all people is the wrong thinking. Rigor should be our calling card — don’t shy away from it. ]]> 2023-03-10 19:01:40 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512235029 There are enough girls coming to/living in Columbus to meet our enrollment goals if we can figure out how to reach them cseals6 https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512240196 2023-03-10 19:07:18 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512240196 How do we leverage the opportunity celebrating 125 years to rebrand/refocus the message of our value add to the community? https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512240312 2023-03-10 19:07:26 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512240312 While there may be enough girls, school-aged population is declining in some areas that would traditionally be places where we would market to families. How might we determine new markets to break into? cseals6 https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512240824 2023-03-10 19:07:59 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512240824 https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512241150 Dovetailing with Michael’s presentation, but better defining what CSG offer, who we are, what we stand for, etc., to overcome misinformation.  As Chelsie has always said, once people come in the door, they’re sold

]]> 2023-03-10 19:08:22 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512241150 I think the opportunities and challenges overlap. How do we distinguish ourselves as a school. Why is our "product" different, special, etc. https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512241436 2023-03-10 19:08:37 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512241436 https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512241564 Change can be uncomfortable for some. So as we move towards a more bold messaging, even if most are on board, we may some who are not on board and so are we okay with losing "a few" to gain "the many"?]]> 2023-03-10 19:08:46 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512241564 Inflation and other economic changes are going to make millenial parents ask about the investment in tuition. How might we look at our tuition model to ensure we are accessible to growing families? cseals6 https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512241986 2023-03-10 19:09:11 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512241986 We have many untapped market areas for growth. https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512242212 2023-03-10 19:09:22 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512242212 https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512242228 Always demonstrating the value of a CSG education, esp. with strong alternatives, incl strong public school choices. ]]> 2023-03-10 19:09:22 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512242228 We should be able to capitalize on the growth and excitement of Columbus. Families will be moving into the city from areas that have independent schools and will understand and value CSG's mission. https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512242246 2023-03-10 19:09:23 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512242246 We are losing full paying students at a faster rate. How do we maintain our 'best choice' status for everyone and still celebrate our diverse population as a strength and a point of differentiation? https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512243293 2023-03-10 19:10:28 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512243293 https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512243775 Even with an increase in population, Millennials and GenZ bring their own sets of challenges (Desire to not have kids or just one child, growing discernment with higher education, rising living costs, etc.). How can we navigate those challenges and meet our goals? ]]> 2023-03-10 19:11:01 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512243775 We have an opportunity to strengthen resources for mental health at CSG. https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512250337 2023-03-10 19:17:39 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512250337 What are we prioritizing for our effort and energy? https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512283979 2023-03-10 19:54:21 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512283979 Be bold in our convictions and own our position of strength https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512284473 2023-03-10 19:54:56 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512284473 Strong communication strategy, I think we are already on our way. https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512284900 2023-03-10 19:55:22 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512284900 targeted strategy for the right audiences cseals6 https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512285201 2023-03-10 19:55:43 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512285201 where is the wealth in Columbus? where are the girls? what are their interests? cseals6 https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512285662 2023-03-10 19:56:03 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512285662 continued pulse on student and parent population https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512286200 2023-03-10 19:56:42 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512286200 Executing the unified but broad based marketing and communication strategy Michael laid out today. Think with a bold, clear message of who we are and where our girls go in life will fill the seats. Also can we get better CSG swag so we can see the message walking around the city? https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512286431 2023-03-10 19:57:01 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512286431 where might we identify other populations of students to serve (i.e. international students; home-schooled students, etc.) cseals6 https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512286498 2023-03-10 19:57:07 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512286498 Affirming that we want to be and data to support that, or experiences or examples to support that. https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512286897 2023-03-10 19:57:28 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512286897 Clarity around how CSG describes academic rigor and development rooted in "Forte et Gratum"? https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512287038 2023-03-10 19:57:38 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512287038 how do we boldly own our excellence with Stem? https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512290447 2023-03-10 20:01:24 UTC https://padlet.com/cseals6/79co38j4sfacp6bz/wish/2512290447