Digital Business and Marketing Technologies by Irene Garcia https://padlet.com/iregarcia/78oio74pl2o7 SeminarThursday10group1 en-us 2017-02-13 14:55:30 UTC 2025-10-30 14:27:53 UTC hello@padlet.com Virtual reality https://padlet.com/iregarcia/78oio74pl2o7/wish/154260510
VR kit -
Here’s why VR Marketing campaigns are so successful

VR solves a huge problems marketers have around engagement and awareness for the following reasons:

  • Immersive – users wearing a headset are completely immersed in the content meaning fewer distractions and more attention on the message.
  • Impactful – the intensity of a VR experience is greater than traditional media generating strong emotions in its users which are linked to real behaviour change.
  • Memorable – our brains are built to remember events linked to locations, this means that VR experiences have a longer trace in the audience’s memory.
  • Novel – with high media and public interest in VR early adopters can benefit from favourable media exposure. (Sinigagalia, 2017).
]]> 2017-02-16 10:40:01 UTC https://padlet.com/iregarcia/78oio74pl2o7/wish/154260510 Mobile Commerce & Applications https://padlet.com/iregarcia/78oio74pl2o7/wish/154260681 "The use of wireless devices such as mobile phones for informational or monetary transactions " - Chaffey and Ellis-Chadwick, 2016

Mobile Commerce can be used to:
- Offer an additional platform to trade goods/services
- Ways to communicate and interact with customers 24/7, and not strictly limited to geo-location 
- Apps can offer a more immersive experience for consumers 


Examples:
- discount website such as Unidays offer a way to promote a company/brands whilst offering additional incentive for potential customers to buy by offering sales promotion ]]> 2017-02-16 10:41:19 UTC https://padlet.com/iregarcia/78oio74pl2o7/wish/154260681 Email Marketing faron_green https://padlet.com/iregarcia/78oio74pl2o7/wish/154260978 "

How it can be used:
Email marketing is a form of direct marketing which involves sending commercial messages, typically to a group of people. 
Business Examples:
- Warby Parker
- Used emails reminding customers about their up and coming appointments, while also promoting their line of glasses. 

Benefits:
- Able to reach large group of people at once.
- Builds loyalty, trust and brand awareness.
- Very effective tool if used correctly

Limitations:
- Must be used with caution as if consumers are bombarded with emails it is likely to backfire on an organisation.


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