Blockchain

Also bottega they use mushrooms leather and also the printed the denim instead to use many litres of water to be more sustainable.

Product personalisation

-Wellness and wellbeing

-outdoors (oka,on,Salomon)

-inclusivity different types body, reached,gender, disabilities, accessibility, age inclusivity, mature models

-gender inclusivity in fashion industry

_arts collaboration sport

-

2.  geopolitical instability and economic volatility
will impact the fashion landscape in the 2024

3.  Economic volatility

4. Inflation

5. Supply chain disruptions

non luxury growth drivers

• GDP growth is expected to slightly increase to 1.2

• personal savings rates are high thanks to the economic uncertainty and geopolitical concerns

• apetite to spend is incrementing slightly

• recovery across the continent will be mixed

luxury growth drivers

• domestic luxury demand is expected to be low

• Foreign arrivals to Europe are expected to grow by 8%, expected to drive the market growth.

non luxury growth drivers

• GDP is expected to growth slow to 2.2 % in 2025

• consumer purchaising power is rising , personal rate savings rate went down pre-pandemic levels at 6%.

luxury growth drivers

• aspirational middle and upper class costumers have more money to sonar on luxury, because inflation is declining.

• the growing ultra high net individual population is also creating demand 8% in 2023 and expected 5% from 2023 through 2028.

non luxury growth drivers

• china is experiencing a structural slowdown.

• in august 2024, consumer confidence fell above the 2022 record lows.

Luxury growth drivers

• domestic growth is expected to pick up slightly in late 2025 rise of new wealth centres.

• domestic growth will remain lower historical level for a rebound in international travels.

cost competitiveness trough an increase in productivity (central america) and speed to te market.

• India will be a focus , particularly for the high street market

• Japan luxury's boom is expected to continue in 2025

• market leaders as Uniqlo have cited challenges in China uch as lower consumer appetite and a need for more localised products.

• with an emphasis on localisation and a strong correlation with quality, international sports and outdoor businesses are still thriving.

• China's luxury growth slowed to an estimated negative 3% from 12% in 2023, despite brand like Prada Group and Hermès posting double-digit growth in Asia in 2024.

• The demand for "quieter" and more reasonably priced goods is being driven by China's recent consumer and governmental condemnation of wealth flaunting, or "luxury shame."

• Chinese luxury spending abroad is projected to increase form 12 to 17% . spending by Chinese shoppers in may 2024 was still below 2019 levels.

Non-luxury: Strong growth is fuelled by the middle class and digitisation

• There are 430 million of people. in India's middle class. It is expected to reach1 billion by 2050, mainly from tier-two and -three cities.

• Indian fashion consumers are really trend focused. is country's large share of young consumers, digitation is accelerating the shift. People under 35 make up 66%of India’s population. (808 million people)

• India’s population of ultra-high-net-worth individuals (UHNWI), with over $30 million in assets, is expected to grow 50% from 2023 to 2028

• Aspirational customers, who make up about half of global luxury sales, are expected to grow from 60 million in 2023 to 100 million in 2027

• October 2023, international purchases over INR 700,000 ($8,400) are taxed at 20%, encouraging domestic spending

• New luxury malls are increasing luxury real estate in tier one cities. (Jio World Plaza and Galeries Lafayette)

• Infrastructure challenges

  High-quality retail real estate remains limited, impacting physical expansion, especially for luxury brands. Last-mile delivery also remains challenging, requiring international companies to make significant investments to offer seamless customer experiences.

• Local consumer dynamics

  Indian culture strongly influences fashion, which varies by location. Indian buyers spend more on jewels (44% vs 13% global average) and less on clothes (40% vs 52%). As local fast fashion competitors gain traction, local brands that specialise in traditional wear tend to dominate the garment market. Nine of the top twenty clothing labels in 2023 were domestic.

  
  

• Common prosperity is a government slogan, they promote social equality and government,

• Luxury shame, people are new looking to quite luxury and to more affordable fashion

post the crisis of 2008 rich people in USA and Europe, have the sense of guilty, more discrete of option ,

Celine by Phil, the quite luxury

• Nearshoring, now the industry is shifting,

shift in manufacturing in asia

Nearshoring close to the market, close we’re you operate

By 2030 usa europe we’re aspectd an inncrese of the nearshoring more link to the supply chain

Turchy’s share global texile production has doubled over the past two decades.

Chin’a decelaration, it’s still growing but not like the grow that china is used to have

to global to location, the transition economic factors, geopolitical

can touch to friendshoaring link to consumer preferences

brand that are sifting again

There are some differences between the different generations:

Gen X and baby boomers:
1. Search engines (57%)
2. Consumer reviews (41%)
3. Social networks (39%)
Gen Z and millennials:
1. Social networks (51%)
2. Search engines (48%)
3. Consumer reviews (36%)

Product discovery

Choice paralysis  is negatively impacting costumer experince

74% of customers report walking away form online purchases due to the value

50% of fashion executives see product discovery as the
key use case for generative AI in 2025
• 82% of customers want AI to assist in reducing the time
they spend researching what to buy
• The latest AI model of GPT-4o from OpenAI is 15 to 20%
more accurate than its predecessors

Accenture report the empowered consumer

Differentr startegies , regeratiove AI is palying a big role

Most of the retailers they incresed the AI powered search tools

• Growing customer demand for AI-powered shopping experiences
• Increased competitiveness in quality and cost - Google, Meta and OpenAI
• Greater accuracy of AI tools
• Emerging commercial success stories

shopping assistant

in china

in us

this generation is wealthier, we aspect in 2025 the generation of 50 to increase

the silver generation spends more in fashion

Understanding to silver generation

not trend driven

Functionallity come first