discover what people want by Jordan McFerrin https://padlet.com/jmcfer3763/781sfrlfsu9u en-us 2017-02-13 19:42:34 UTC 2026-01-24 05:30:20 UTC hello@padlet.com economic market: all consumers who will purchase a product or service jmcfer3763 https://padlet.com/jmcfer3763/781sfrlfsu9u/wish/153552903 major goals of maerketing
what do consumers want?
how much will they pay for it]]> 2017-02-13 19:48:34 UTC https://padlet.com/jmcfer3763/781sfrlfsu9u/wish/153552903 consumer spending habits jmcfer3763 https://padlet.com/jmcfer3763/781sfrlfsu9u/wish/153554623
price that fans will pay depends on their degree of interest and their perception of the benefits derived.

benefits derived: the value people believe they receive from a product or service

comparative advantage:
the capabilityy to produce products or services more efficiently and economically than the competiton]]> 2017-02-13 19:53:48 UTC https://padlet.com/jmcfer3763/781sfrlfsu9u/wish/153554623 consumer wants and needs jmcfer3763 https://padlet.com/jmcfer3763/781sfrlfsu9u/wish/153555831
Abraham maslow developed a hierachy of needs.

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Emotional purchase: buying with little thought during emotional highs or lows 

Rational purchase: buying based on needs.

patronage purchase: buying based on loyalty


]]> 2017-02-13 20:04:21 UTC https://padlet.com/jmcfer3763/781sfrlfsu9u/wish/153557984 buying plan jmcfer3763 https://padlet.com/jmcfer3763/781sfrlfsu9u/wish/153560355 business must buy merchandise based on trend

businesses also buy for their own use]]> 2017-02-13 20:12:12 UTC https://padlet.com/jmcfer3763/781sfrlfsu9u/wish/153560355 gather information jmcfer3763 https://padlet.com/jmcfer3763/781sfrlfsu9u/wish/153561155
consumers

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