With by

With by https://padlet.com/3044663948/764clrz8gqz1 Our stationery shop near each school and accompanies you. en-us 2018-11-12 07:09:27 UTC 2024-10-15 11:10:21 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Simplehouse.png Part 1：Market analysis1. The size of the marketAccording to relevant statistics, there are about 300 million children under the age of 20 in China, and their demand and consumption of stationery products are over 100 billion yuan every year, accounting for 40% of the global total consumption, and the annual growth rate is still over 10%. Among them, the market segment of preschool children represented by color mud has witnessed a particularly rapid growth. In 2011, the global sales volume of color mud exceeded 100 million barrels and the industry sales revenue exceeded 500 million us dollars.In recent years, China's culture, education, industry and beauty, sports and entertainment supplies manufacturing rapid development, the market size has been expanding. In recent years, the average growth rate has been around 20%. By the end of 2015, it was 541.229 billion yuan and 271.439 billion yuan respectively.Figure: the business income scale and composition of the cultural and educational office supplies manufacturing industry 2. Development characteristics of stationery market(1) huge market potential and increasing consumer purchasing power ：At present, China's stationery market in more than 120 billion in annual sales, and maintain sustained growth, a large pulled by small stationery procurement market is rapidly formed. With the sustained and rapid development of China's economy, especially to develop the cultural industry, all kinds of stationery comprehensive upgrade kindergarten and school pay more attention to teaching, families and individuals at the same time also more and more attention to the cultivation of their children, common pursuit of the combination of fun, educational learning stationery, stationery concept updating, residents' income increase stationery consumption continues to increase, the quality also gradually improve. The stationery industry in China is faced with the opportunity of rapid upgrading of consumer demand. The stationery market demand has exploded under the impetus of the macro-economy, the market scale keeps expanding, and the industry has a bright prospect.(2) the development of stationery towards individualization, fashion and branding：With the rapid development of China's economy and the continuous upgrading of residents' consumption concepts, stationery consumption is developing towards individualization, fashion and branding. With the increase of family income level and students' disposable income, the stationery market of students in China has been growing rapidly, showing the characteristics of fashionable appearance, diversified functions, hierarchical structure and class diversification.(3) stationery industry has become an important part of the creative culture industry：Stationery is closely related to fashion factors and creative culture due to its unique cultural connotation. The cartoon pictures, cartoons, games, movies, music, popular colors and other fashion elements that are the favorite of preschool children or students can be fully reflected in various new stationery. As a natural carrier of creative culture, stationery industry is being integrated with creative design industry, animation and game industry, high-end arts and crafts industry and has become an important branch of creative culture industry with broad space for development.(4) competition pattern of stationery industry is scattered with low concentration： Nearly 90 percent of the country's more than 8,000 stationery enterprises have annual sales of less than 10 million yuan, with sales of more than 100 million yuan accounting for only 1 percent. In these 90% stationery manufacturing enterprises, more than 70% of the competition is concentrated in low-end products, and the category is relatively single, stationery manufacturing enterprises are scattered, and the industry concentration is low. In addition, the distribution of stationery manufacturing enterprises in China is uneven, showing the characteristics of "more coastal, less inland, more southern, less northern" 3. Industry cyclical, seasonal and regional 277756642 https://padlet.com/3044663948/764clrz8gqz1/wish/303129264 (3) stationery industry has become an important part of the creative culture industry
Stationery is closely related to fashion factors and creative culture due to its unique cultural connotation. The cartoon pictures, cartoons, games, movies, music, popular colors and other fashion elements that are the favorite of preschool children or students can be fully reflected in various new stationery. As a natural carrier of creative culture, stationery industry is being integrated with creative design industry, animation and game industry, high-end arts and crafts industry and has become an important branch of creative culture industry with broad space for development.
(4) competition pattern of stationery industry is scattered with low concentration
Nearly 90 percent of the country's more than 8,000 stationery enterprises have annual sales of less than 10 million yuan, with sales of more than 100 million yuan accounting for only 1 percent. In these 90% stationery manufacturing enterprises, more than 70% of the competition is concentrated in low-end products, and the category is relatively single, stationery manufacturing enterprises are scattered, and the industry concentration is low. In addition, the distribution of stationery manufacturing enterprises in China is uneven, showing the characteristics of "more coastal, less inland, more southern, less northern".
4.Industry cyclical, seasonal and regional characteristics
(1) industry periodicity
The school stationery, creative toys and other products produced by the company have a lower unit price and are less affected by the fluctuations of economic cycle. Benefiting from the stable development of national economy and education industry, the market demand of the company's products is stable.
(2) industry seasonality
The stationery industry is affected by the sales of students' stationery, reflecting the more obvious seasonal characteristics. The beginning of the new semester (usually in February and September, also known as the "learning season") is the peak season for stationery sales. Students' parents will buy a large number of new learning supplies at one time, and stationery manufacturers generally need to prepare goods two months in advance. Except the beginning of the term, other time sales more balanced. The student's winter and summer vacation is the high season of stationery production, but the beginning of the semester is the low season.
(3) locality
China's stationery production is obviously regional, mainly concentrated in guangdong, zhejiang, jiangsu and other places, and also produced some representative enterprises, such as guangdong zhencai stationery co., ltd. and ningbo beifa group.
There is no obvious region in stationery consumption, but the consumption level of urban stationery per capita is higher than that of rural areas due to the difference of population, income level and regional education expenditure input. Urban area brand consumption concept is stronger, consumption ability is stronger also.
5.Major consumer groups
The main consumers of stationery products are divided into two categories: students and office workers. Among them, the student crowd is the main consumption object of the student stationery, and the office staff is the main consumption object of office stationery.
The student group includes the crowd that gives priority to with study, special study to wait for young child, teenager, teenager, youth, still can press in addition preschool class, primary school, junior middle school, high school, university to undertake classification.
According to the national economic and social development statistical bulletin issued by the national bureau of statistics in 2014 (see the table below), the number of students in school is nearly 250 million. In addition, considering the need of social trainers for students' stationery, the number of students' stationery consumers is nearly 300 million.]]> 2018-11-12 07:27:30 UTC https://padlet.com/3044663948/764clrz8gqz1/wish/303129264 Olivia(CEO) 1939691319 https://padlet.com/3044663948/764clrz8gqz1/wish/303130208 She is creative, full of amazing
ideas. She has her own special
leadership, and very kind.
She has the experiens of leading a progress.]]> 2018-11-12 07:32:42 UTC https://padlet.com/3044663948/764clrz8gqz1/wish/303130208 Bella（ＣＦＯ) 2746401656 https://padlet.com/3044663948/764clrz8gqz1/wish/303131046 BUDGET ：

The first shop rent: 10000 yuan
Decoration: 5000 yuan (style is simple, but the shelves set reasonable, give a person the sense you stroll, convenient shopping. Don't squeeze too let customers even haven't room to swing a cat.)
Purchase for the first time: 30000 yuan
Liquidity: 5000 yuan
Total: RMB 50000The rent (including transfer fee) 0.6-20000-3-50000 + decoration the first restocking fee (including container) + 20000 + 05000 = 60000 the least liquidity.

PROFIT :
The gross profit is usually between 25% and 35%. The operating profit is also between 40% and 13% to 35% .

SELL WAY：
Small wholesale, bulk.If enough hands, and have a car, can wholesale to the villages and towns, villages and towns of small retail stores and supermarkets, basic it is who take delivery of goods.
Group-buying is aimed at all kinds of office units (government departments, organs of factories and mines, schools, etc.), to provide daily office supplies and certain demand a certain period of time.
PURCHASE WAY ：
1 :Provincial dealers:
Advantages - low price, large shipment, high promotion frequency, a wide range of products.
Disadvantages - slightly longer response time, freight cost, less likelihood of getting advertising assistance.
2 :Local distributor:
Advantages - quick response, door-to-door delivery, and possible advertising support from manufacturers to facilitate the development of human relations.
Disadvantages: price is higher than provincial level by 5 to 10 points, and the shipment quantity is average (weak strength, high season may be out of stock)
BRAND CHOICE :
1 :A line of brand
Advantages -- high visibility, rich category, strong advertising and store image support
Various support channels (exhibition, supply meeting, member store)
Disadvantages - strict price control, no too much leeway for purchase price, promotion relative frequency general.
2 :Second-tier brands
Advantages - low price, high frequency of promotion, low requirement for sales, large profit margin.
Disadvantages: low visibility, small advertising and tool support, single variety.

]]> 2018-11-12 07:37:02 UTC https://padlet.com/3044663948/764clrz8gqz1/wish/303131046 Agony(CMO) 1939691319 https://padlet.com/3044663948/764clrz8gqz1/wish/304654656 The best imformation resercher
And good at analysising.
Always be conscientious, never
shows bored.
]]> 2018-11-15 06:10:52 UTC https://padlet.com/3044663948/764clrz8gqz1/wish/304654656 Tina(COO) 1939691319 https://padlet.com/3044663948/764clrz8gqz1/wish/304655489 A dreamer. Full of ideas that sometimes can not be understood at wonce.
Very active leadership. can make everything be done .]]> 2018-11-15 06:19:14 UTC https://padlet.com/3044663948/764clrz8gqz1/wish/304655489 Our symbol 3044663948 https://padlet.com/3044663948/764clrz8gqz1/wish/304656045 2018-11-15 06:23:54 UTC https://padlet.com/3044663948/764clrz8gqz1/wish/304656045 Bella(CFO) 1939691319 https://padlet.com/3044663948/764clrz8gqz1/wish/304656314 A person who seriously faces her duty. Pays attention on ddetails.]]> 2018-11-15 06:26:15 UTC https://padlet.com/3044663948/764clrz8gqz1/wish/304656314 WE CAN CONSULT THESE SHOPS: 3044663948 https://padlet.com/3044663948/764clrz8gqz1/wish/304657326 FOOL KIDS.
itoya
LOFT
Tokyu Hands
MUJI
カキモリ
鳩居堂（銀座本店）
月光荘
PEN'S ALLEY Takeuchi
pigment tokyo

]]> 2018-11-15 06:32:39 UTC https://padlet.com/3044663948/764clrz8gqz1/wish/304657326 Purchase channels and brand selection: 277756642 https://padlet.com/3044663948/764clrz8gqz1/wish/304658077 First, the possibility of ever becomeconsider brand dealers. If your business area is enough, the sales volume stability, but also for the manufacturer on a certain amount of sheet is tasted, can consider to sign with some stationery manufacturer. Cooperate with manufacturers is to have financial strength and sales performance, be short of one cannot. Both in terms of current market, a line of manufacturers, the minimum contract task generally 150000 / year for sales, rebates from 2 to 3 points to you. The second line manufacturers, the minimum generally 70000 / year, rebate from 1 to 2 points to you. Secondly, if I didn't have the strength of dealers, then choose to replenish onr's stock to dealers and agents. At present, the general distribution of domestic dealers is: provincial capital has large dealers, strong strength, large shipments; Each prefecture-level city has small dealers, strength is general, shipments are general. I do a simple to them the advantages and disadvantages of the evaluation: the capital of dealers: advantage, low prices, shipments, promotional frequency is high, the category is various, one-stop shopping faults - slightly longer reaction time, freight costs, aid ads are less likely to cities dealers: advantages, reaction speed, door-to-door delivery, may be obtained from the manufacturer advertising support, facilitate the development of interpersonal relationship, the milk of human kindness. Disadvantages - price higher than provincial level 5 to 10 points, shipments generally (weak, peak season may be out of stock) choose who, can be considered according to the actual situation, or both, purchase complementary. Now, let's look at the choice of brand. In general, the advantages and disadvantages of first-line brand and second-line brand is obvious: first-line brand, advantages, high visibility, category is rich, advertising and store image support, has the support of a variety of ways (exhibition, supplier will, the club) faults - strict price control, pleased to much room for manoeuvre, promotion relative frequency. Second-tier brands, the advantage, low prices, sales promotion high frequency, low requirement to the sales, profit space is large faults, popularity is low, advertising and small tools support, breed is relatively single current first-line brands are: the morning light, the right-hand man, true color, pulling, UME (community), extensive, watanabe, the current second-tier brands are: hobbies, in the morning, good benefit, genvana, mark, snow etc. Also, can choose the strong comprehensive strength like the dawn, effective brand shop, also can choose a balanced, occidental civilization. In addition, the market is filled with a large number of miscellaneous CARDS, also can be selected, because of high profits, and the speed of innovation, there are many students like the gadget.]]> 2018-11-15 06:37:33 UTC https://padlet.com/3044663948/764clrz8gqz1/wish/304658077 At least some basic best sellers must be available. The following is a general list:Pencil(HB, 2B, 4B)(wood, automatic), automatic lead coreBall pen(red, blue)(straight, automatic), ball pen coreNeutral pen(red, blue, black), Neutral corePen, ink(red, blue)A brush(bristle, Wolf)Rubber(regular, fine arts)Set ruler and scattered ruler(triangle, ruler, curve board, tape ruler), compass(general, drawing)Solid glue, liquid glue, double-sided glue, transparent glue(5mm ~ 12mm wide × 15 ~ 30 yards)Pencil sharpenerStapler(10 #, 12 # mainly, large stapler based on order), staplerPin, pin, paper clip.All kinds of exercise books, notebook, diary, homework, yearbook.Letter paper, envelopes, stamps(in small quantities).Bookcase, Puller, envelope, folder, file box, organ bag(according to local conditions)Pens, oil rods(both in small quantities)Pencil bag, pencil case, schoolbag....2. Quantity, methods and principles of stock preparationBasic stock.According to the most large, large, ordinary, small, rarely distinguished words.Daily consumable & amp; Gt; MostIncluding pen cores, Staples, glue, paper clips, pins, pencils, lead cores, etc..Daily supplies & amp; Gt; LargeIncluding neutral pen, ballpoint pen, solid glue, rubber, ruler and scattered ruler, transparent glue, etc..Stable Sales & amp; Gt; NormalContains pencil sharpeners, ink, various books, letter paper, compasses, lever clips, folders, folders, etc..Slow consumables & amp; Gt; Small amountPencil bag, stapler, pencil sharpener, file box, organ bag, double-sided adhesive, envelope, etc..Unstable Sales & amp; Gt; Very little.Various new products, large office furniture, stationery box, schoolbag, watercolor pen, oil painting stick, stamps, etc..When arranging the allocation of stock funds, you can generally distribute the stock according to this method. Of course, the specific situation must be your own discretion.In addition, because of the special characteristics of the stationery industryThe preparation should also be seasonal.For example, before the start of the school year in September, you can have more penholders, stationery boxes, and school bags. Usually, you don't have toBefore the June exam, you can have more pencils, pads, ruler, compasses, etc..Stationery preparation principle is consistent with other retail industries, grasp the light season of sales, forecast market demand and selective matching of goods, as low as possible inventory, cost savings.3. Channels and brand choices for incoming goodsFirst, consider the possibility of becoming a brand dealer.If your business area is sufficient, sales are stable, and you can make a certain amount of single products for the factory, you can consider signing with some stationery manufacturers.Cooperation with manufacturers is to have financial strength and sales performance, both are indispensable.As far as the current market is concerned, first-line manufacturers, the minimum signing task is generally 150,000 per year, and the return is 2 to 3 points for you.Second line manufacturers, the minimum is usually 70,000 / year, return 1 to 2 points for you.Second, if you do not do the strength of dealers, dealers and agents can choose to buy.At present, domestic dealers are roughly distributed as follows: the province will have large dealers, strong strength, large shipments;Each prefecture-level city has a small dealer, the strength is general, the shipment volume is general.I gave them a simple merit Rating:Provincial Capital Dealer:Advantages-Low price, large shipments, high promotion frequency, a wide range of products, one-stop shoppingDisadvantages-longer response time, freight costs, lower likelihood of receiving advertising assistanceLocal dealers:Advantages-fast response, delivery, may be through the factory advertising support,Easy to develop human relations, full of human touch.Disadvantages-Price Gaochu provincial 5 to 10 points, shipments are generally(strength is not strong, peak season may be out of stock)Choosing who can be considered according to the actual situation, or they can both choose to purchase complementary.Now, let's look at the brand choice.In general, the advantages and disadvantages of first-line brands and second-line brands are also obvious:First line brand, advantages-high visibility, rich category, advertising and store image support,There are various support channels(exhibition, supply meeting, member store)Disadvantages-strict price control, purchase prices do not have much room for manoeuvre, promotion relative frequency is general.Second line brand, advantages-lower price, high promotion frequency, low sales requirements, large profit marginDisadvantages-low visibility, small advertising and tool support, a single varietyThe current first-line brands are: Morning Light, Powerful, True Color, Qi Xin, UME(Lianzhong), Guangbo, Watanabe, etc..The current second-line brands are: hobbies, morning wonders, good fortune, Jinwannian, Miki, Snow, etc..In the same way, you can choose a strong comprehensive strength such as the morning light, such as the right to do brand stores, but also a balanced choice, each needs.In addition, the market is filled with a large number of miscellaneous cards, which are also available because of high profits and the rapid introduction of new products. There are many gadgets that students like.4. Non-retail salesRefers to: small wholesale, group purchaseIf the manpower is sufficient and there are cars, it can be used to wholesale townships, small retail stores and small supermarkets in townships, and basically who delivers goods.The group purchase is aimed at various office units(government departments, factories, mines, schools, etc.) to provide them with daily office supplies and certain large quantities of demand at a certain time(For example, when holding various meetings, there will be a large need for neutral pens, books, folders, or woven handbags; And the calendar at the end of each year)In addition to the stationery I mentioned earlier, office supplies include a lot of:Printing desk printing mud printing oil, nail starter, punch machine, leather plate, document frame, file cabinet, file frame, pen holder, combination office pen holder, etc..5. Other goods to considerBecause most of the middle schools in the town are boarders, the demand for stationery and various necessities of life is also very large.If there is a suitable business area and there is no supermarket nearby, you can choose to prepare the following items at the beginning of each semester:Shampoo, toothpaste, toothbrush, detergent, soap, soap, bath gel, towels, garbage bags, mosquito repellent(summer), toilet water(summer) and so on.Then you can prepare some fine products, gifts, small toys, Band-Aids, playing cards, lighters and so on.6. Consider expanding your business practicesFor example, membership cards, promotion of certain products, etc..These are relatively stable operations, and there is a certain scale when considering, just opened unless strong, otherwise not recommended.7. Other NotesA. pay attention to products with shelf life, immediately choose to promote the sale of clean goods: solid glue, liquid glue, printing and mud printing oil, watercolor pen, oil painting stick, neutral pen, neutral core, ball pen and so on.B. Make full use of promotion meetings, supply meetings, and trade fairs. Generally, these are held in the off-season, and do not rule out the peak season. Do not miss out when you have time and funds, especially for first-line brands.C. When dealing with people, we should pay attention to mixing with dealers and getting closer; Show enough respect and patience to the salesperson of the brand manufacturer and gain good impression; Enthusiasm and patience with customers, of course.D. In peak seasons(such as the beginning of the school year), if you are short of manpower, you must hire someone else, even if it is OK to spend money.E. When there is profit, rebates can be given(salesman, government and school procurement staff or relevant responsible person).F. The decoration is clean and bright, and you can consider making it a stationery store if you have the conditions.G. Learn to ask dealers and factory salesmen for resources: pens, posters, advertisements inside and outside the store.H. Dangerous goods, unhealthy products and off-grade gadgets must not be sold.I. Learning to do sales and sales 3171530683 https://padlet.com/3044663948/764clrz8gqz1/wish/304658929

]]> 2018-11-15 06:43:21 UTC https://padlet.com/3044663948/764clrz8gqz1/wish/304658929 Jessica(chairman): 3044663948 https://padlet.com/3044663948/764clrz8gqz1/wish/305789205 A mascot in our company,and she is really cute , careful and warmhearted,also, she is very seriously.She help our company alot, and she is a stationery lover]]> 2018-11-19 07:07:38 UTC https://padlet.com/3044663948/764clrz8gqz1/wish/305789205 WITH 3044663948 https://padlet.com/3044663948/764clrz8gqz1/wish/305790614 Our stationery shop near each school and accompanies you.

]]> 2018-11-19 07:16:03 UTC https://padlet.com/3044663948/764clrz8gqz1/wish/305790614