Group 1: Exploring Media Advocacy Change Method using "La Ventana" (PHD1123 Spring 2024) by Andrew Springer

What is media advocacy according to Dorfman and Daffner Krasnow (2014)? How does it differ from general health communication?

andrewespringer — 2024-01-02 00:58:47 UTC

What are the theoretical underpinnings of media advocacy? Provide a brief description or example of each.

andrewespringer — 2024-01-02 00:58:47 UTC

How would you go about applying media advocacy to a given public health topic? (e.g., consider strategy recommendations from Dorfman & Krasnow)

andrewespringer — 2024-01-02 00:58:47 UTC

What are examples of story elements as relates to 'framing'?

andrewespringer — 2024-01-02 00:58:47 UTC

Jen C

2024-03-19 14:56:16 UTC

Media Advocacy combines communications, politics, science, and advocacy as a whole to try to support public health goals. Media advocacy raises voices in a democratic way utilizing policy to change systems or conditions. Whereas health communication is more about delivering a message and targeting an audience with information about the risk of a health issue or the issue itself and how to reduce the issue.

Jen C

2024-03-19 14:58:23 UTC

Can apply media advocacy to help streamline communication through a democratic process such as targeting schoolboards to implement policy changes on healthy eating for students.

Sandra Ramirez

2024-03-20 01:39:29 UTC

Framing is when information is presented and how it is perceived. The process by which people extract meaning from content of all kinds, including words, pictures, or interactions. Example of this - Leaving in a city with high population, and blaming those that leave their on why they haven't moved or used public transportation to reduce pollution.

Sandra Ramirez

2024-03-20 01:49:19 UTC

Media advocacy’s blend of science, politics, and advocacy means that it draws on several theoretical foundations and disciplines, including political science, communications, and cognitive linguistics. Agenda setting and framing have been the core concepts informing media advocacy strategy.

Agenda setting is basically setting the stage for influence such that the media can have over the public.

Ex. Smoking campaigning in the news to share with the public the dangers of smoking.

Framing- how the information is presented is how it can influence the public perception.

Ex. Eating more red meat increases heart disease.