Jamie Berry by Jamie Berry https://padlet.com/20097608/74uwoqlsrz45a0bz Marketing & Finance Padlet CA en-us 2025-04-09 14:02:44 UTC 2025-04-09 17:31:14 UTC hello@padlet.com The Importance of Segmentation 20097608 https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402822782 As a strategic technique, customer segmentation involves breaking up a company's client base into discrete groups according to shared characteristics. This allows the company to adapt their services and marketing efforts to meet the needs of each segment.

]]> 2025-04-09 15:19:24 UTC https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402822782 Large Main Contractors 20097608 https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402836930 Client Needs:

  1. High volume recruitment for site engineers, PM's & QS's

  2. Fast turnaround on candidate sourcing

  3. Candidates with large-scale project experience (eg. data centres, hospitals)

Clients: JJ Rhatigan & BAM Ireland

]]> 2025-04-09 15:29:32 UTC https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402836930 Specialist Subcontractors 20097608 https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402850335 Client Needs:

  1. Niche skills (eg. BIM, pharma, electrical trades

  2. Short-term/project-based staff

  3. Immediate availability with proper certs (Safe Pass, Manual Handling)

Clients: Mercury Engineering

]]> 2025-04-09 15:38:10 UTC https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402850335 Public Sector/Semi-State Bodies 20097608 https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402872454 Client Needs:

  1. Permanent roles (design engineers, facilities managers)

  2. Focus on compliance, procurement rules, and qualifications

  3. Expect thorough vetting and professional accreditations

]]> 2025-04-09 15:52:37 UTC https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402872454 Intangibility 20097608 https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402893934 Hays provides peace of mind by sourcing trusted professionals - clients can't "see" the service until a candidate performs, so reputation and testimonials matter

]]> 2025-04-09 16:06:25 UTC https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402893934 Buying Cycle 20097608 https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402897501 Clients take longer to select recruiters for key hires. Hays builds long-term relationships and proves reliability through consistent delivery

]]> 2025-04-09 16:08:59 UTC https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402897501 Public Procurement Partners 20097608 https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402898902 Hays often works within frameworks to supply staff to public bodies, ensuring regulatory compliance and fair selection

]]> 2025-04-09 16:09:56 UTC https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402898902 Regulations 20097608 https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402899822 Operates under employment laws and industry regulations to protect both clients and candidates

]]> 2025-04-09 16:10:39 UTC https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402899822 Professional Accreditation 20097608 https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402901179 Consultants often hold CIPD, REC or relevant HR qualifications - reassuring clients about standards

]]> 2025-04-09 16:11:37 UTC https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402901179 Trust 20097608 https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402902251 Essential for repeat business. Hays nurtures trust through communication, matching accuracy, and post-placement support

]]> 2025-04-09 16:12:31 UTC https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402902251 Expertise 20097608 https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402903146 Sector-specific consultants understand roles, qualifications, and site needs - vital for accurate matches

]]> 2025-04-09 16:13:14 UTC https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402903146 Perishability 20097608 https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402927774 Time is a resource - if recruiters aren't placing candidates, its lost value. Hays manages this by prioritising active vacancies and optimising consultant time

]]> 2025-04-09 16:32:08 UTC https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402927774 Consistency 20097608 https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402937130 Clients expect a uniform, professional experience. Hays ensures this through internal training, process templates, and quality control checks

]]> 2025-04-09 16:39:32 UTC https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402937130 Reducing Risk 20097608 https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402938700 Hays reduces hiring risk through structured recruitment plans, timelines, and dedicated account managers - similar to project management

]]> 2025-04-09 16:40:47 UTC https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402938700 Client Concentration 20097608 https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402940335 Maintaining strong relationships with key clients like JJ Rhatigan is vital. Hays nurtures loyalty through regular check-ins, performance reviews, and reliable delivery

]]> 2025-04-09 16:41:56 UTC https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402940335 How Fees are Set 20097608 https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402944118 In construction recruitment, fees are generally a percentage of the successful candidate's annual salary (typically 15-25%), or on a fixed-fee basis for volume hires or frameworks

]]> 2025-04-09 16:44:49 UTC https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402944118 Factor 1: Role Complexity 20097608 https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402946936 Specialist roles (eg. BIM Lead, Health & Safety Officer) demand higher fees due to sourcing difficulty and niche expertise

]]> 2025-04-09 16:47:10 UTC https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402946936 Factor 2: Contract Type 20097608 https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402948610 Permanent placements may carry a higher one-off fee, while contract roles may be billed hourly or as a margin on wages

]]> 2025-04-09 16:48:23 UTC https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402948610 Factor 3: Urgency/Timeframe 20097608 https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402969668 Short lead times or urgent fill requirements often result in a higher fee, as sourcing pressure increases workload and cost

]]> 2025-04-09 17:05:17 UTC https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402969668 Email Marketing 20097608 https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402984973 One digital marketing tactic is email marketing, which is sending emails to a specific audience in order to raise brand recognition or sell goods and services. While avoiding spamming approaches, an effective email marketing strategy emphasises segmentation, customisation, and providing value to subscribers.

]]> 2025-04-09 17:16:57 UTC https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402984973 Email Marketing in Construction 20097608 https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402988309 Email marketing methods are quite rare among construction businesses. Customers in the construction industry don't make repeat purchases like those in other sectors. This industry is long-term and contract-based.

]]> 2025-04-09 17:19:55 UTC https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402988309 Hays Email Marketing 20097608 https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402993334 Hays doesn't have a sign up email for customers. Instead they have a 'Contact Us' page. Customers can use this to email Hays with any questions or inquiries they may have

]]> 2025-04-09 17:23:11 UTC https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3402993334 Website Page 20097608 https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3403003987 Hays has a variety of factors on their website. This includes:

  1. Contact Us

  2. Our Expertise

  3. Recruitment Services

  4. Advisory Services

  5. Tools & Insights

]]> 2025-04-09 17:31:12 UTC https://padlet.com/20097608/74uwoqlsrz45a0bz/wish/3403003987