https://padlet.com/kayseew/74p0e702gv1m Digital Media en-us 2016-07-27 02:03:07 UTC 2024-05-26 13:16:53 UTC hello@padlet.com kayseew https://padlet.com/kayseew/74p0e702gv1m/wish/117042615 Luxe Blooms, optometrist, Northern Health Network, Animal Welfare League, Greyhound Adoption Program SA, Donate Life, Midway Tavern, driving awareness (MAC), pokemon GO, YEO Haus (clothing brand), drama club, Elizabeth Downs Soccer Club, swimming lessons for kids, circus school, Surf Life Saving, travel/tourism SA, Adelaide Scuba, Port Adelaide dolphins awareness, Alpine Winter Village, Adelaide City tourism, Playford Council, Wicked Earth Candles, Devfire IT Solutions, smoking awareness, parkour, Ian George Antenna business, Conservation Council (nature), Archivists, Intrepid Travel, Jaymie-Lee Ross foundation, Epilepsy SA, Australian Ballet, local cosmetics, local wineries, microbreweries, Clever Little Tailor, Adelaide Oval, Adelaide Crows, Port Adelaide, Central Districts Football Club, Pub Trivia Night, Baker's Delight, Woodland, Drake's Supermarket, local butcher, local fish and chip shop, Ray White Elizabeth, St Columba College, Mishka shop, pet adoption ]]> 2016-07-27 02:19:24 UTC https://padlet.com/kayseew/74p0e702gv1m/wish/117042615 kayseew https://padlet.com/kayseew/74p0e702gv1m/wish/119296837 Young and middle-aged South Australian women are Luxe Bloom's target audience. However as flower arrangements are most often a gift, the target audience would include the partners, friends and family of these women. The women are likely to be students or professionals due to their ages. It is also likely they will be mothers and have their own families. The audience will be most likely reached through the social media presence of Luxe Blooms and attracted by the beautiful images posted on the page which they will be able to see if anyone in their network likes or comments. The Facebook page and Facebook's feature allowing people to be tagged on images or posts makes Facebook an extremely useful platform to reach the audience.  

]]> 2016-08-23 04:47:19 UTC https://padlet.com/kayseew/74p0e702gv1m/wish/119296837 kayseew https://padlet.com/kayseew/74p0e702gv1m/wish/119297357 Luxury floral arrangements are now more easily accessed than they ever have been with our completely online-based purchasing and delivery options.]]> 2016-08-23 04:53:29 UTC https://padlet.com/kayseew/74p0e702gv1m/wish/119297357 kayseew https://padlet.com/kayseew/74p0e702gv1m/wish/119297606 2016-08-23 04:56:43 UTC https://padlet.com/kayseew/74p0e702gv1m/wish/119297606 kayseew https://padlet.com/kayseew/74p0e702gv1m/wish/119297679 2016-08-23 04:57:59 UTC https://padlet.com/kayseew/74p0e702gv1m/wish/119297679 kayseew https://padlet.com/kayseew/74p0e702gv1m/wish/119297691 2016-08-23 04:58:10 UTC https://padlet.com/kayseew/74p0e702gv1m/wish/119297691 kayseew https://padlet.com/kayseew/74p0e702gv1m/wish/119297698 2016-08-23 04:58:19 UTC https://padlet.com/kayseew/74p0e702gv1m/wish/119297698 kayseew https://padlet.com/kayseew/74p0e702gv1m/wish/119297783 2016-08-23 04:59:57 UTC https://padlet.com/kayseew/74p0e702gv1m/wish/119297783 kayseew https://padlet.com/kayseew/74p0e702gv1m/wish/119298157 Marketing Ideas]]> 2016-08-23 05:07:24 UTC https://padlet.com/kayseew/74p0e702gv1m/wish/119298157 kayseew https://padlet.com/kayseew/74p0e702gv1m/wish/119298193 Effective marketing on social media. Video ideas. ]]> 2016-08-23 05:08:09 UTC https://padlet.com/kayseew/74p0e702gv1m/wish/119298193 kayseew https://padlet.com/kayseew/74p0e702gv1m/wish/119298235 Website

]]> 2016-08-23 05:09:00 UTC https://padlet.com/kayseew/74p0e702gv1m/wish/119298235 kayseew https://padlet.com/kayseew/74p0e702gv1m/wish/119298736  Sending arrangements to well known bloggers knowing they will post to large followings. Consider the idea of "celebrity" promotion in video. ]]> 2016-08-23 05:19:44 UTC https://padlet.com/kayseew/74p0e702gv1m/wish/119298736 kayseew https://padlet.com/kayseew/74p0e702gv1m/wish/119298923  'Keri the Florist'. I think the way in which this way filmed is exactly what I'm envisioning for my video. The slow panning shots as well as shots showing the florist preparing arrangements is similar to what I'm hoping to capture. I feel that the sound and lighting could be better in this video and hope mine will be of better quality. ]]> 2016-08-23 05:24:21 UTC https://padlet.com/kayseew/74p0e702gv1m/wish/119298923 kayseew https://padlet.com/kayseew/74p0e702gv1m/wish/119298943  'Blooms Florist, West Virginia, USA'. Really inspired by the sound and type of filming (slow panning shots). However do not enjoy the use of interviews and voiceover. Mine will be different as it will promote more of a story line. ]]> 2016-08-23 05:25:07 UTC https://padlet.com/kayseew/74p0e702gv1m/wish/119298943 kayseew https://padlet.com/kayseew/74p0e702gv1m/wish/119497448 Creating this mind map showed me there is a lot more to consider than I initially thought. Floristry has been around for an extremely long time so this showed me it will be important to create a unique promo video and show new perspective. It was difficult at first to think so deeply but after adding a few bubbles to the map ideas started to flow freely. I had some new ideas come about whilst creating the mind map and annotated them on the map. ]]> 2016-08-24 00:52:12 UTC https://padlet.com/kayseew/74p0e702gv1m/wish/119497448 kayseew https://padlet.com/kayseew/74p0e702gv1m/wish/119498006 I'm feeling eager and excited to begin this project. It is something new and exciting for me to work on. I have a few ideas but am slightly nervous about how difficult it will to execute the video exactly how I would like. ]]> 2016-08-24 00:57:23 UTC https://padlet.com/kayseew/74p0e702gv1m/wish/119498006 kayseew https://padlet.com/kayseew/74p0e702gv1m/wish/119500522 Created as a basis but would like to create more pastel tones in the palette.]]> 2016-08-24 01:24:57 UTC https://padlet.com/kayseew/74p0e702gv1m/wish/119500522 kayseew https://padlet.com/kayseew/74p0e702gv1m/wish/119500629 Before the video the audience will probably be feeling that the brand is just a stock-standard florist not different to its competitors. With the number of florists currently in the market this isn't surprising. After the video the audience should be feeling excited and intrigued about this unique new brand and idea. The video should evoke loving and happy feelings as that is generally what flowers are connected with. By using pastel tones and pinks and yellows the video should promote these feelings as well as not being too overwhelming in regards to colour. ]]> 2016-08-24 01:26:08 UTC https://padlet.com/kayseew/74p0e702gv1m/wish/119500629 kayseew https://padlet.com/kayseew/74p0e702gv1m/wish/119509331 Pale pinks and blues]]> 2016-08-24 02:41:00 UTC https://padlet.com/kayseew/74p0e702gv1m/wish/119509331 kayseew https://padlet.com/kayseew/74p0e702gv1m/wish/119509586 Light and pale combined with bright]]> 2016-08-24 02:42:46 UTC https://padlet.com/kayseew/74p0e702gv1m/wish/119509586 kayseew https://padlet.com/kayseew/74p0e702gv1m/wish/119512096 Allows me to see colour scheme and font choices at a glance. These colours were chosen as they portray the softness and calm that I hope to put across throughout my video. The varied tones of pink are very suited to the flower arrangements Luxe Blooms offers.  ]]> 2016-08-24 03:01:27 UTC https://padlet.com/kayseew/74p0e702gv1m/wish/119512096 kayseew https://padlet.com/kayseew/74p0e702gv1m/wish/119512273 Inspiration for video and really shows the brand's aesthetic ]]> 2016-08-24 03:02:55 UTC https://padlet.com/kayseew/74p0e702gv1m/wish/119512273 kayseew https://padlet.com/kayseew/74p0e702gv1m/wish/120181637 I used terms such as 'effective marketing', 'image/sound in advertising', 'florist advertising', 'promoting floristry' to help me find scholarly sources related to my topic. ]]> 2016-08-28 15:15:52 UTC https://padlet.com/kayseew/74p0e702gv1m/wish/120181637 kayseew https://padlet.com/kayseew/74p0e702gv1m/wish/120207049 A short outline and description of the flow of my video and its storyline. ]]> 2016-08-29 00:21:08 UTC https://padlet.com/kayseew/74p0e702gv1m/wish/120207049 kayseew https://padlet.com/kayseew/74p0e702gv1m/wish/120207058 A list of sources I considered, each evaluated for the usefulness. ]]> 2016-08-29 00:21:19 UTC https://padlet.com/kayseew/74p0e702gv1m/wish/120207058