A SWOT analysis, with its four elements in a 2×2 matrix.

SWOT analysis (or SWOT matrix) is a strategic planning technique used to help a person or organization identify the Strengths, Weaknesses, Opportunities, and Threatsrelated to business competition or project planning.^[1] It is intended to specify the objectives of the business venture or project and identify the internal and external factors that are favorable and unfavorable to achieving those objectives. Users of a SWOT analysis often ask and answer questions to generate meaningful information for each category to make the tool useful and identify their competitive advantage.

Strengths and Weakness are frequently internally-related, while Opportunities and Threats commonly focus on environmental placement.

It can be used at

SPACE Analysis is a systematic appraisal of four key issues that balance the external and internal factors that should determine the general theme of the strategy:

External

Internal

SWOT analysis, method, or model is a way to analyze competitive position of your company. SWOT analysis uses so-called SWOT matrix to assess both internal and external aspects of doing your business. The SWOT framework is a tool for auditing an organization and its environment. The concept of determining strengths, weaknesses, threats, and opportunities is the fundamental idea behind the SWOT model. To present the model in a more understandable way, scholars came up with so-called SWOT matrix. SWOT matrix is only a graphical representation of the SWOT framework.



SPACE matrix

is a management tool used to analyze a company. It is used to

determine what type of a strategy a company should undertake. The

or short a SPACE matrix is a strategic

management tool that focuses on strategy formulation especially as related to the competitive position of an organization.

The SPACE matrix

can be used as a basis for other analyses, such as Swot matrix

To explain how the SPACE matrix works, it is best to reverse-engineer it. First, let's take

a look at what the outcome of a SPACE matrix analysis can be, take a look at the

 picture

 below. The SPACE matrix is broken down to four quadrants where each quadrant

suggests a different type or a nature of a strategy:

•

Aggressive

•

Conservative

•

Defensive

•

Competitive

This is what a completed SPACE matrix looks like:

This particular SPACE matrix tells us that our company should pursue an

. Our company has a strong competitive position it the

market

with rapid growth.

It needs to use its internal strengths to develop a market penetration and market

development strategy. This can include product development, integration with other 

companies, acquisition of competitors, and so on.

The SPACE matrix can be used as a basis for other analyses, such as the SWOT analysis, BCG matrix model, industry analysis, or assessing strategic alternatives (IE matrix).

What is the SPACE matrix strategic management method?

To explain how the SPACE matrix works, it is best to reverse-engineer it. First, let's take a look at what the outcome of a SPACE matrix analysis can be, take a look at the picture below. The SPACE matrix is broken down to four quadrants where each quadrant suggests a different type or a nature of a strategy:

This is what a completed SPACE matrix looks like:

The SPACE matrix can be used as a basis for other analyses, e.g., SWOT analysis, industry analysis, or assessing strategic alternatives.