Integrated Marketing Communications Program by ID https://padlet.com/redlands/73lbl04ffz5x As you watch the video on Taco Bell, what are some of the different audiences or segments Taco Bell addresses? What are Taco Bell’s goals with their marketing communication strategy? Feel free to share other successful marketing communication strategies you have noticed for other brands. en-us 2018-08-15 16:20:37 UTC 2025-11-13 17:27:21 UTC hello@padlet.com Taco Bell mentions they want to stay in tune with Millenneals as that will be their consumer base in the future but within their advertising, they show different types of consumers varying in age, race, religion, etc. I would argue its an attempt for Taco Bell to appeal to all demographics. Their communication strategy focuses on building a relationship with their consumers by leveraging social media and finding new avenues to incorporate the voice of their consumers in the lifestyle of their brand. marlyn_plascencia https://padlet.com/redlands/73lbl04ffz5x/wish/273287321 2018-08-15 16:20:40 UTC https://padlet.com/redlands/73lbl04ffz5x/wish/273287321