• Develop innovative and impactful ways to activate in key focus cities

• Brand Campaigns: amplify via headline-grabbing activations across region

• Product launches

• Pop Ups

• Store Reopenings

• Collaborations

Partner with PR colleagues to improve Tiffany's DMR results via executing brand events and activations with impact that drive buzz and desirability across both US and Canada

• Maintain #1 in Social

• Maintain #1 in Digital

• Improve Print position

Support RVP via overall NA Comms Team Strategy:

• Support development of regional communications strategy

• Represent region in cross-functional forums

• Own regional communications calendar

• Handing their social media channels.

• Creating and developing PPC campaigns.

• Content creation across all channels.

• Assisting with reporting and analytics.

• Handing the companies’ SEO

·       We were asked to create a marketing campaign for future fashion fair to expand the business and have them expand to more cities. I had to assist in creating this along with the two members of my group.

·       So What?

·       This task made me realise how important group work is and how it is essential to stay on top of the work being delivered as when working in a group you have other people relying on you.

·       What now?

·       In the future I will be sure to stay on track of all my work and make a plan of when to do things by.

·        

·       I did a lot of different sections of the work, and we all shared the load quite equally while communicating exactly what we are doing. We had a strong level of communication through social media and were able to discuss all the work that needs to be done through meeting in seminars and workshops and creating lists of work we need to complete that week and managed to get everything done exactly on time. We assigned each task quite well and aimed to be as fair as possible with giving the workload however some people did end up doing more than others however it wasn’t an unfair amount where no one person wasn’t attempting to do the right workload for the group to succeed as a whole.

·       I enjoyed creating the tactics and action as well as the marketing campaign actions such as the billboard and interview questions. I enjoyed being able to use photoshop for creating the billboards as it gives me an opportunity to use the skills that I have learnt. I also enjoyed coming up with the marketing campaign with the group and mind mapping ideas which we think will work best.

·       I struggled with the budgeting of the campaign as it is a section, I have never done budgeting for a project before. The budgeting was my least favourite section of the work I was given as I didn’t fully understand how to work out a hypothetical event including staff and vendors as there is no set numbers for this due to the event not being an actual event being held.

·       Overall, I learnt how to work in a group with people I didn’t know that well before and each other’s strengths as well as my own strengths in a group environment. In the future I have learnt to prioritise the more creative elements of a group project and work as a whole I have found that is the piece, I take the most time creating over research and writing. I enjoyed this project as I enjoyed learning more about sustainable shopping and doing this project helped me with my Final Major Project too due to that being about sustainability as well.