Big Tech Issues by Manuela Rocha

Ai serves Humans

manuela_rocha26_1 — 2025-03-12 20:38:10 UTC

Central Statement

manuela_rocha26_1 — 2025-03-12 20:41:54 UTC

Although AI was created to help society advance further and grow in the technological area, it is commonly used to reinforce conformity and manipulate people. Athought assigned by humans, especially when there is a financial interest behind it, AI's are deigned in delivering an specific result over accuracy or benefit to the viewer, focusing only on the companies benefit

Example: TikTok

manuela_rocha26_1 — 2025-03-12 20:42:33 UTC

Marcuse's technological rationality

manuela_rocha26_1 — 2025-03-12 20:43:20 UTC

One thinking way

manuela_rocha26_1 — 2025-03-12 21:03:30 UTC

People start to accept the system and don't challenge it, thinking that this changes that are happening are inevitable. This contributes also to the lack of different perspectives, which is contributed by AI as it uses techniques like personalized algorithms to reinforce peoples current beliefs even if it is something not accurate, or can have an negative impact

Consumism - false freedom

manuela_rocha26_1 — 2025-03-12 21:06:00 UTC

Ai promotes consumism by promoting target advertisements , this creates the idea of freedom and individuality, even thought peoples wishes are heavily shaped and impacted by those advertisements they see online.

Example: Insta story's adds

manuela_rocha26_1 — 2025-03-12 21:08:34 UTC

(they are not always explicit, but can be mixed with other information users see as stories. It's repetition multiple times, also reinforce the wish for the items shown in the adds)

Re enforce power structures

manuela_rocha26_1 — 2025-03-12 21:15:16 UTC

Although Ai tools are present in most people's lives, they usually beneif mostly those people who are in power, as explained previously in the box "one thinking way"

Nobody Owns the tech future

manuela_rocha26_1 — 2025-03-12 21:31:49 UTC

Ai is shaped by those in power, not on what is best for society. It suppresses alternative points of view, and promotes biased perspectives

Limits imagination

manuela_rocha26_1 — 2025-03-12 21:39:23 UTC

They show content that matches previously establishes and existing ideas, making it hard for people to have their own ones