Week 11 by Hannah McKamie https://padlet.com/hannahmckamie/6zut9lovhdl5 en-us 2018-04-02 15:45:31 UTC 2023-06-16 10:12:58 UTC hello@padlet.com Direct Marketing Strategies hannahmckamie https://padlet.com/hannahmckamie/6zut9lovhdl5/wish/247843418 Brochure/ Catalog:
IKEA
I believe this catalog was very effective in reaching me, because   
 it created a long- term impact. It was very unique, and I could really see what products they had. As a consumer I felt like I would have time to consider goods and prices. ]]> 2018-04-02 15:47:28 UTC https://padlet.com/hannahmckamie/6zut9lovhdl5/wish/247843418 Customer Relationship Management hannahmckamie https://padlet.com/hannahmckamie/6zut9lovhdl5/wish/249109482  On page 322 in our book it states that Customer relationship management (CRM) programs provide a method to employ databases that customize products and communications with customers, with the goals of higher sales and profits (Clow & Baack, 2016). The common goal is to build long- term loyalty and bonds with customers through a personal touch facilitated by technology. 

]]> 2018-04-06 04:35:19 UTC https://padlet.com/hannahmckamie/6zut9lovhdl5/wish/249109482 hannahmckamie https://padlet.com/hannahmckamie/6zut9lovhdl5/wish/249109624 I believe this campaign strengthens the relationship of the brand, because it enhances customer loyalty. ]]> 2018-04-06 04:36:53 UTC https://padlet.com/hannahmckamie/6zut9lovhdl5/wish/249109624 Cite: hannahmckamie https://padlet.com/hannahmckamie/6zut9lovhdl5/wish/249109669 Clow, K.E., & Barack, D. (2016). Integrated Advertising, Promotion, and Marketing Communications. Boston: Pearson.]]> 2018-04-06 04:37:13 UTC https://padlet.com/hannahmckamie/6zut9lovhdl5/wish/249109669 Other Methods of Direct Response Marketing hannahmckamie https://padlet.com/hannahmckamie/6zut9lovhdl5/wish/249110327 2018-04-06 04:46:07 UTC https://padlet.com/hannahmckamie/6zut9lovhdl5/wish/249110327 IKEA Catalog hannahmckamie https://padlet.com/hannahmckamie/6zut9lovhdl5/wish/249111358 2018-04-06 04:58:01 UTC https://padlet.com/hannahmckamie/6zut9lovhdl5/wish/249111358 Effective Catalog hannahmckamie https://padlet.com/hannahmckamie/6zut9lovhdl5/wish/249111443 Catalog also found on app ]]> 2018-04-06 04:59:04 UTC https://padlet.com/hannahmckamie/6zut9lovhdl5/wish/249111443