Future of Retail by Harriet Putt https://padlet.com/40091103/6wy8xm7ulfew1el3 en-us 2021-01-14 14:54:03 UTC 2024-07-22 01:50:43 UTC hello@padlet.com 40091103 https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1087456137 2021-01-14 14:56:23 UTC https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1087456137 40091103 https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1087457945 2021-01-14 14:56:45 UTC https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1087457945 40091103 https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1087459441 2021-01-14 14:57:03 UTC https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1087459441 40091103 https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1087460894 2021-01-14 14:57:20 UTC https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1087460894 40091103 https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1087462325 2021-01-14 14:57:38 UTC https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1087462325 charlotte_moore6 https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1105533773 It is clear that digital adoption has become a top priority during the pandemic and the article states that brands will need to adapt themselves to shopper's online demands. So, it will be interesting to see the evolution of how brands will continue to enhance and make their customers online experience more sophisticated. Brands will also need to find persuasive ways to integrate the human touch. So the glove seen in 'the last leg' video could possibly apply to this.]]> 2021-01-20 13:06:35 UTC https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1105533773 https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1105553311 2021-01-20 13:12:04 UTC https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1105553311 charlotte_moore6 https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1105597392 It's really interesting to know that impulse buying reduced because you don't randomly come across something online unless you search for it. Whereas, in store you may stumble across something by the till because they have been strategically placed there to encourage impulse purchases. It's interesting to see how brands have adapted their online experience: Loreal and Diesel took advantage of VR and AR to allow customers to try on different products from their phone. The manager of a book store incorporated zoom by standing in front of the crime section of his store and virtually spoke through some of his favourites for an old lady sitting at home by herself. It's positive to see how quickly brands can adapt to be more creative.]]> 2021-01-20 13:24:33 UTC https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1105597392 40091103 https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1105641303 Key takeaways from the article ‘how to encourage impulse buying online’ 

  • 16% of all retail sales are impulse buys 
  • 59% of customers said they initially discovered products while browsing online 
  • 22% said that they made their impulse purchase online 
  • Amazons ‘people like you also purchased’ make encouraging sales and impulse purchasing online easier
  • Placing items in stores where impulse purchasing occurs, makes it harder to do digitally. 
  • ‘Trending now’ encourages impulse purchasing online 
  • You may also like recommendations, brands are finding it challenging to encourage online sales through persuasion 
]]> 2021-01-20 13:36:15 UTC https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1105641303 40091103 https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1105665358 - The pandemic has forced a shift away from buying experiences to buying things, but brands should prepare for the return of the experience economy.

- “If you don’t have your supply chain, e-commerce, etc. up and
running in all markets, then you’re a weakened player"


]]> 2021-01-20 13:42:02 UTC https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1105665358 shiphrah_parry https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1105667348 2021-01-20 13:42:28 UTC https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1105667348 shiphrah_parry https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1105668835 2021-01-20 13:42:49 UTC https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1105668835 shiphrah_parry https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1105685533 2021-01-20 13:46:50 UTC https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1105685533 shiphrah_parry https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1105694905 2021-01-20 13:48:59 UTC https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1105694905 Peer-to-Peer education. shiphrah_parry https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1105698590 'We explore how against a backdrop of fragmented social media and new apps offering serendipitous discovery, the role of the influencer has evolved. Competing with creators and thought leaders, this new type of advocate influences with authority, expertise, authenticity and values, swapping out highly product-driven narratives for human-centric stories and change agendas. We consider the potential brand opportunities for partnering with these people-powered heroes who possess the ability to inspire, inform, and create community with their audiences.']]> 2021-01-20 13:49:50 UTC https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1105698590 ''We are battling an infodemic''-WHO shiphrah_parry https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1105702226 The dangerous spreading of misinformation and rumours on social apps such as TikTok, WhatsApp etc. (Especially surrounding the pandemic and medical care in 2020). ]]> 2021-01-20 13:50:34 UTC https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1105702226 40091103 https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1105728069 Key takeaways from the article ‘retails bright dark future’

  • Online retailers are running out go warehouse space and outlets are seeing less footfall 
  • Grocery retailers experienced supply chain and last mile logistical problems due to a high demand.
  • The ‘dark stores’ are former shops that became functional fulfilment centres during the pandemic, staffed with a few pickers and visited only by delivery drivers. 
  • People are shifting away from big supermarkets and going to smaller local co-ops or fresh grocery stores near by. 
]]> 2021-01-20 13:56:29 UTC https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1105728069 https://padlet.com/40091103/6wy8xm7ulfew1el3/wish/1105752212
2021 will experience the greatest period of chaos and change. Marley leaders and oppurtunities will change. 
Consumer needs re evolving by the minute, a window of opportunity to filter trends and find a new opportunity. 
This report highlights the what and why of major industry shifts: 
The trend section - identifies a new opportunity in a given industry 
The insight section - explores the specific target consumers motivations, attitudes, beliefs and ultimately tension behind that opportunity. 

Examples of overlooked opportunities:
  • up cycled root - brands are tapping the potential of cannabis or hemp root in skincare products 
  • In-game concert - on the rise as people seek at-home entertainment options 
  • Appointment retail - ensure safe in-person shopping experiences 
  • Virtual marketplace - market places are now taking place virtually to keep people safe, with everything from farmers’ to Christmas markets 
  • Luxe lounging - enormously popular as people remain restricted in the outdoor activities they take part in. 
  • Restaurant branded - restaurants are increasingly releasing private-label products in a way to maintain revenue in light of in-person dining restrictions
  • Model-free runways - having to limit the use of models on runways has made brands more creative in how they’re presenting their collections. 
  • Home professional - brands are launching comfort-focused and performance-driven home attire.  
  • Virtual crowds - companies are creating technologically-integrated solutions that allow the public to attend virtual live events. 
  • Gamified Profession - experiential training for employees and on boarding is accelerated through tech
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