Design' as a concept emerged in the late 19th century and as a professional institution in the beginning of the 20th century. From the beginning it was developed to serve the needs of the industry. Design as a term also implies separation from manufacturing: Products had to be "designed" before they could move to the production line. This means that a design product can be easily machine-manufactured and serially produced – something that a craft product typically cannot.

Design, more than craft, is often associated with certain aesthetic norms, which determine what is good design and what is not. These norms, like fashion, change over time and are (to a degree) controlled by professional institutions. Craft, in my opinion, emerges more out of individual and local aesthetic ideals reflecting the personality of the maker.

 The handicrafts sector is important for the Indian economy as it is one of the largest employment generators and accounts for a significant share in the country’s exports. The handicraft industry is going down due to industrialization as the craft is facing competition with the machine made products. Though there is a high demand of handicraft nationally and internationally both , the craftsmen cannot meet with the needs of people dues to lack of knowledge on what the people want.