Padlet oai tráng của tôi by Thu Lan K17 HL Nguyen (Nguyen Thu Lan HS171274) https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi en-us 2023-10-13 00:59:44 UTC 2023-10-13 03:07:55 UTC hello@padlet.com Television hieunvhs170304 https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744429495 2023-10-13 01:18:53 UTC https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744429495 Radio hieunvhs170304 https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744429860 2023-10-13 01:19:09 UTC https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744429860 Advantages hieunvhs170304 https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744431092 2023-10-13 01:20:06 UTC https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744431092 Limitations hieunvhs170304 https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744432318 2023-10-13 01:20:55 UTC https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744432318 Evaluation of Media hieunvhs170304 https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744434317 2023-10-13 01:21:49 UTC https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744434317 Advantages hieunvhs170304 https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744439458 2023-10-13 01:25:20 UTC https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744439458 Limitations hieunvhs170304 https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744439877 2023-10-13 01:25:37 UTC https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744439877 Creativity and Impact lannths171274_ https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744452921 The greatest advantage of TV is the opportunity
+ Provides for presenting the advertising message
+ an excellent medium for demonstrating a product or service]]> 2023-10-13 01:34:50 UTC https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744452921 Coverage and Cost-Effectiveness lannths171274_ https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744453748 Possible to reach large audiences]]> 2023-10-13 01:35:31 UTC https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744453748 Captivity and Attention lannths171274_ https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744454418 TV ads have an effect on consumers through heavy repetition and exposure to catchy slogans and jingles. ]]> 2023-10-13 01:36:00 UTC https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744454418 Selectivity and Flexibility lannths171274_ https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744455192 2023-10-13 01:36:40 UTC https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744455192 Costs lannths171274_ https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744456008 2023-10-13 01:37:20 UTC https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744456008 Cost and Efficiency hieunvhs170304 https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744456293 + Low advertising costs
+ Radio commercials can be produced more quickly than TV
+ The companies can run them more often.]]> 2023-10-13 01:37:34 UTC https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744456293 Receptivity hieunvhs170304 https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744465438 + Radio advertising is personal
+ Customers easily have an emotional connection with Radio
+ Consumers are receptive to advertising]]> 2023-10-13 01:45:14 UTC https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744465438 Lack of Selectivity lannths171274_ https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744465700 2023-10-13 01:45:27 UTC https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744465700 Fleeting Message lannths171274_ https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744466799 2023-10-13 01:46:25 UTC https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744466799 Clutter lannths171274_ https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744468058 2023-10-13 01:47:26 UTC https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744468058 Limited Viewer Attention lannths171274_ https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744468891 2023-10-13 01:48:08 UTC https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744468891 Distrust and Negative Evaluation lannths171274_ https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744470127 2023-10-13 01:49:05 UTC https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744470127 Selectivity hieunvhs170304 https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744484204 +  The high degree of audience selectivity available
+  Allows companies to advertise to specialized audiences such as certain demographics and lifestyle groups]]> 2023-10-13 01:59:23 UTC https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744484204 Flexibility hieunvhs170304 https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744489580  + Can usually be produced and scheduled on very short notice
+ Radio advertisers can easily adjust their messages to local market conditions and marketing situations]]> 2023-10-13 02:03:22 UTC https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744489580 Mental Imagery hieunvhs170304 https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744502842 + Encourages listeners to use their imagination when processing a commercial message
+ Benefits when advertisers' creativity is limited
+  Reinforce television messages through a technique called image transfer, where the images of a TV commercial are implanted into a radio spot.]]> 2023-10-13 02:12:53 UTC https://padlet.com/lannths171274_/6uxt26mj7dh3bgbi/wish/2744502842