Arcteryx Brand Assigment by Santiago Rodriguez https://padlet.com/kalethsantiagoa/6ucnngnrp2960pu7 By Santiago en-us 2025-01-27 04:44:41 UTC 2025-01-27 15:05:23 UTC hello@padlet.com Arc'teryx kalethsantiagoa https://padlet.com/kalethsantiagoa/6ucnngnrp2960pu7/wish/3305139212 the place where innovation, craftsmanship, and a passion for exploration mix together to create the best gear that provides limitless adventures. Founded in 1989, Arc'teryx is a Canadian outdoor clothing brand that has revolutionized the market.


]]> 2025-01-27 05:03:07 UTC https://padlet.com/kalethsantiagoa/6ucnngnrp2960pu7/wish/3305139212 kalethsantiagoa https://padlet.com/kalethsantiagoa/6ucnngnrp2960pu7/wish/3305146401 Arc'teryx looks to strengthen its brand for those who value the urban professional life on the outside. The challenge is creating an exciting experience that shows Arc'teryx commitment to its quality and innovation. The primary goal is to boost product awareness and increase customer loyalty.

]]> 2025-01-27 05:12:35 UTC https://padlet.com/kalethsantiagoa/6ucnngnrp2960pu7/wish/3305146401 Event Type kalethsantiagoa https://padlet.com/kalethsantiagoa/6ucnngnrp2960pu7/wish/3305149731 Product Launch and Experience Event. The format of this event will be Hybrid ( In-person and also Online) it will mainly centre on Arc'teryx's new quality in the market along with some displays, product tests, and workshops.

]]> 2025-01-27 05:17:17 UTC https://padlet.com/kalethsantiagoa/6ucnngnrp2960pu7/wish/3305149731 kalethsantiagoa https://padlet.com/kalethsantiagoa/6ucnngnrp2960pu7/wish/3305152991 Reach more brand awareness by getting a minimum of 200 in-person attendees 1000 online participants and at least 2,000 social media posts on the day of the event.


Increase product sales by more than 20% after the launch of the new lines.

]]> 2025-01-27 05:21:52 UTC https://padlet.com/kalethsantiagoa/6ucnngnrp2960pu7/wish/3305152991 kalethsantiagoa https://padlet.com/kalethsantiagoa/6ucnngnrp2960pu7/wish/3305159536 The target audience for this event will include urban professionals around the age of 25 - 40 who enjoy outdoor activities, as well as, active users of social media who have a strong commitment to the company.


For Example:


Persona number one Jessie Pinkman is 32 years old his profession is a Fashion Designer his interests are hiking and exploring, enjoys shopping in Arc'teryx.


Persona number two would be Justin Bieber age 28 he is studying to be an environmental consultant he enjoys rock climbing and once again hiking in this case he is a regular client who decides to shop frequently.

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