Lego by JOUBERT, Jade (jxjou1)

Brand Framework

2024-02-07 22:25:40 UTC

Lego Group Information

2024-02-07 22:25:40 UTC

Ownership

2024-02-07 22:25:40 UTC

Prior knowledge and understanding

2024-02-07 22:25:40 UTC

Write down what you already know about LEGO.

Overview

2024-02-07 22:25:40 UTC

Ansoff Matrix

2024-02-07 22:25:40 UTC

Analytical tool that helps managers to choose and devise various product and market growth strategies.

It’s designed to effectively provide four strategic options and highlight the levels of risk associated to those for the business.

2024-02-07 22:25:40 UTC

https://sdgs.un.org/goals

Triple Bottom Line

2024-02-07 22:25:40 UTC

Sustainability:
Refers to the ability of an organization or an economy to continue its business activities indefinitely.

Planet:
Ecological sustainability (or environmental sustainability) refers to sustainable use of the planet’s natural resources so that the current level of consumption does not jeopardise the resources available for future generations. Without ecological sustainability, business activity will eventually deplete the planet’s natural resources.

People:
Social sustainability focuses on the extent to which an organization or economy can meet the needs of the current generation without jeopardising the needs of future generations.

Profit:
Economic sustainability is about using resources, both natural and manufactured, efficiently and responsibly. It is able encouraging businesses to focus their strategies on long-term rather than short-term profitability targets, and the long-term consequences of economic activities. This also has a direct impact on people’s jobs and careers in the future.

Circular Business Models

2024-02-07 22:25:41 UTC

Traditional:
Linear, focus on profit.

Focused on costs, revenues, and profits related to business activities, often with a short-term outlook.

Created a linear approach of products that are created, consumed, and chucked away (disposed of) as waste.

Circular
Circular, focus on people.

Focus on the long-term environmental consequences and sustainability matters related to business activities.

CBMs are designed to turn all the waste that businesses and consumers produce into valuable and productive resources to be used again.

Maslow's Hierachy of Needs

jxjou1 — 2024-06-05 00:32:39 UTC

Focused on the psychological (emotional and mental) needs of workers as he believed that people are motivated by more than just money.

He suggested that people would need to be satisfied with their lower-level needs before they could progress to higher level needs.

Physiological:

Improved financial reward systems and working conditions can help people to meet these basic needs.

Safety:

Assurance given to employees that they will keep their current job for the foreseeable future.

Factors affecting job security include a worker's performance, financial success of the business, employment legislation and the current economic climate. However, firms can address safety needs, to some extent, by using contracts of employment.

Love and Belonging:

Creating opportunities for team working and having social facilities or functions. A mentoring or coaching system can also help to improve working relationships.

Esteem:

Desire of people to feel respected, having value and having self-respect.

Intrinsically, self-esteem exists when people are able to feel good about themselves, as they feel valued by others.

Extrinsically, esteem needs can be met by genuine recognition, acknowledgement, trust and respect from others.

Self actualisation:

Fulfilling your full potential.

Annual Report

jxjou1 — 2025-09-10 09:18:35 UTC

Sustainability Report

jxjou1 — 2025-09-10 09:19:23 UTC

Toy Book

jxjou1 — 2025-09-10 09:24:37 UTC

Research Questions

jxjou1 — 2025-09-10 10:39:09 UTC

Creativity/Change:

How likely can Lego's collaboration with X increase their profitability.

Ethics:

How likely will the Sunflower Lanyard program at Lego contribute to staff motivation?

Sustainability:

To what extent should Lego pursue alternative sustainable materials to replace ABS plastics in their products?

Sunflower

jxjou1 — 2025-09-17 02:48:40 UTC

Q3 Sustainability PPT

2025-10-19 05:52:20 UTC

2025-10-19 06:00:00 UTC

Watch this video (20min) and in groups, answer the questions below that are allocated to your group.

Group 1 questions (Story of Stuff)

2025-10-19 06:00:34 UTC

Explain the concept of "plannedobsolescence" and provide anexample of how it manifests inconsumer products.

2. Discuss the environmentalimplications of a linear materialseconomy compared to a circulareconomy.

Group 2 questions (Story of Stuff)

2025-10-19 06:00:59 UTC

3. What role do advertisements play in shaping consumer perceptions and behaviours regarding products?

4. Describe how consumer culture can contribute to the crisis in the materials economy.

Group 3 questions (Story of Stuff)

2025-10-19 06:01:22 UTC

5. What are externalities, and why are they significant in the context of the materials economy?

6. How does the extraction process in the materials economy impact both the environment and local communities?

Group 4 questions (Story of Stuff)

2025-10-19 06:01:45 UTC

7. In what ways do toxic chemicals in consumer products pose a risk to public health?

8. What changes would you suggest to shift from a linear to a circular materials economy?

Group 5 questions (Story of Stuff)

2025-10-19 06:02:12 UTC

9. How can individuals contribute to a more sustainable materials economy in their daily lives?

10. Reflect on the relationship between material wealth and happiness. Do you believe that increasing material wealth leads to greater happiness? Why or why not?

Circular Supply Models & LEGO

2025-10-19 06:03:19 UTC

Read, watch videos in links and answer the questions:

1. this article found in Sustainable Magazine about Lego:

How does this fit with what they have claimed in the 2024 Sustainability Report?

What do you think may be some of the criticisms of Lego’s initiative?

2. Does this article give you some perspective?

Can Lego reach its target for carbon emissions? Why or why not?

3. Why does Lego allow for companies like Brickresale?

Which model does this company fall into and how does this fit with Lego’s circular business model?

Triple Bottom Line & LEGO

2025-10-19 06:04:24 UTC

Read article, and answer the following questions:

Analyse the Triple Bottom Line theory. How does this approach differ from traditional business practices? Discuss the implications of prioritizing People and Planet alongside Profit.
Evaluate LEGO's commitment to sustainability. Considering the examples provided in the text, how has LEGO balanced its environmental initiatives with its profit goals? Provide specific examples to support your answer.
Discuss the role of diversity and inclusion in LEGO's business strategy. Why is it important for LEGO to focus on these aspects, and how do they contribute to the overall success of the company?
Reflect on the long-term impact of adopting sustainable practices. Based on LEGO's experience, what might be some challenges and benefits for other companies considering a similar approach?

Q 1: Change/Creativity

jxjou1 — 2025-10-20 01:44:57 UTC

BBC article on ABS plastics 2024

2025-11-02 23:48:28 UTC

Does this article give you a couple of perspectives on whether LEGO should be finding an alternative? Have they tried anything before? Remember you are to consider the pros and cons, and the impact on their Triple Bottom Line of any Circular Business Models.