Be interested in luxury marketing, retail and/or consumer behavior 

Enjoy writing and feel comfortable navigating Microsoft Word and PowerPoint 

Be curious about data and how both “art” and “science” play a role in the marketing function 

Have strong attention to detail to support the team deliver exciting and innovative marketing programs

A degree in economics or a comparable field.

At least 1-2 years of professional experience in e-commerce.

Enthusiastic about digital trends and technical innovation.

Knowledge of all relevant e-commerce KPIs.

Very good MS-Office skills, especially in Excel.

A structured and independent way of working.

Very good analytical skills and a problem-solving mindset.

Excellent cooperation and communication skills.

Very good knowledge of German and English, both written and spoken.

5+ years Marketing/PR/Event management experience required; luxury sector experience a must; beauty industry-related experience strongly preferred

Knowledge of the US/Canadian/Mexico Beauty market

Strong understanding of brick-and-mortar store channel, including strong store and vendor relationships

Excellent project management skills and ability to successfully prioritize and manage multiple projects simultaneously

Possesses an entrepreneurial spirit and innovative thinker and approach to business

Excellent analytical, critical thinking, and strategic skills

Exceptional written, oral and presentation skills

Excels in collaborative work and thinking

Strong leadership qualities and ability to manage/motivate direct reports and cross-functional teams

Skilled at successfully organizing, prioritizing and managing multiple projects

Ability to work in a fast-paced environment while being adaptable to change

Comfortable working with a small team and willing to take on new challenges/opportunities as they arise

Bachelor’s Degree preferred

10+ years of relevant experience in developing and delivering global influencer marketing strategies in a dynamic, fast-paced environment

Proven track record of managing successful digital campaigns across social platforms (Instagram, TikTok, YouTube, Twitter)

Passionate and adept at building communities with the ability to market at the speed of culture

Sharp business acumen, strategic thinking, and analytical skills; proven ability to drive both brand and commercial outcomes and deliver on program KPIs and ROI goals

Strong relationship skills, adept at negotiation, deal-making and closing deals

Demonstrated ability to leverage real-time customer insight and analysis to drive customer-centric outcomes/innovation

Highly organized with the ability to juggle multiple priorities and work in a fast-paced environment

Adept at managing multi-stakeholder initiatives and solving problems/removing obstacles to get work done/drive execution

Self-starter with strong initiative, ownership and accountability for business outcomes

Demonstrated ability to effectively build relationships and collaborate across a matrixed global organization and to organize and lead teams who do not directly report to you

Excellent written and verbal communication skills

Experience in the fashion industry a plus

6+ years of experience in marketing analytics, A/B testing, or related roles.

Proficiency in statistical analysis and data visualization tools such as R, Python, Tableau, or similar.

Mastery of the following analytical tools: modeling and reporting in Excel/Access and SQL

Strong understanding of digital marketing channels, including paid search, social media, email, and SEO.

Exceptional analytical and problem-solving skills with a keen attention to detail.

Excellent communication skills with the ability to convey complex findings to non-technical stakeholders.

Familiarity with marketing technology platforms and testing tools (e.g., Google Optimize, Optimizely, Adobe Target).

Strong project management skills and the ability to prioritize tasks effectively.

Proven ability in handling concurrent projects with attention to detail and accuracy

Bachelor Degree or above in Arts & Design, Fashion…

Around 8/10 years’ working experience as a VM preferably acquired in the luxury fashion industry

Enthusiastic team player, willing to work in an international environment

Driven to achieve results, a self-starter who works well on own initiative

Rigorous with excellent attention to details

Highly organized, self-motivated and multitasker

Proactive, flexible and agile, able to bring new creative ideas

Eager to learn and take new challenges

Excellent product knowledge and sensibility

A True passion for Retail, products, design, consumer experience, luxury

Fluent in English & French and Proficient in MS Office

Proficiency in SQL

Proven experience in customer analytics within a multi-channel, multi-category retail brand.

Experience using web analytics software, preferably Google Analytics.

Strong analytical skills and the ability to translate data into actionable insights.

Excellent communication skills to convey insights and recommendations effectively.

A data-driven mindset and a passion for enhancing the customer experience.

Experience working with multiple data sets and sources to drive insights

University certificate in marketing related degree discipline is desirable

Proven marketing experience of at least two years in Industry.

An awareness of style and fashion

Demonstrates high standards of attention to detail

Able to work well under pressure, remain calm

Information Technology including: Outlook, Word, Excel, PowerPoint & Internet packages

Excellent verbal and written communication skills to build strong relationships internally and externally

Flexible methods with a positive approach to change

Extremely self motivated

Able to work independently and within a team

Pleasant and efficient telephone manner

Strong organisational and time management ability

Able to establish relationships with people at all levels

Uses time effectively - works on high priority actions first

Knowledge and passion for brand marketing.

Team player with a keen eye for detail.

Strong communication skills.

Enjoys problem solving and taking initiative.

Appreciation of luxury goods and brands.

Positive with a passion to succeed.

Enjoys working in a fast-paced dynamic environment.

At least 3 full strategic cycles within marketing and communications experience gained in international consumer goods organizations, preferably with some exposure to Premium brands or Fashion/Luxury Retail.

Strong marketing credentials including strategic analysis, digital marketing, communications, with strong experience in brand amplification, including in-store events and digital.

Experience in managing 360 marketing campaigns from initial concept and strategic planning to day-to-day execution and post-campaign reporting.

Ability to work in a fast-paced environment, take initiative and deliver quick results.

Comfortable liaising with third parties to get project across the line.

Strong business sense and analytical capacity, extending to budget management and expense tracking.

Creative thinking skills and pro-activity in bringing new ideas and concepts to the table.

Strong understanding of the briefing and feedback process of creative agencies and graphic designers.

Strong team player, collaborative, pro-active and enthusiastic.

People management experience a plus.

Exemplary written and oral communication skills with experience producing content for presentations, mastery of Microsoft Office (Outlook, Word, PowerPoint & Excel)

Fluent in English, additional languages a bonus

Proven experience in managing paid media campaigns across multiple platforms, preferably in an agency or digital marketing environment.

Strong understanding of digital advertising platforms, such as Google Ads, Facebook Ads Manager, Tik-Tok, LinkedIn Ads, Twitter Ads, etc.

Proficiency in using analytics and tracking tools, such as Google Analytics, Google Tag Manager, or similar platforms, to measure and report campaign performance.

Solid knowledge of SEM and SEO principles, and how they integrate with paid media campaigns.

Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

Strong project management skills with the ability to handle multiple projects, partners, campaigns and clients simultaneously.

Creative mindset with the ability to think strategically and develop innovative solutions.

Commercially minded and able to understand the role of paid media in a marketing strategy.

Self-sufficient in their work; able to plan and prioritise.

Well organised, efficient and able to work to tight deadlines.

Willing to co-operate with and support other team members

Exceptional attention to detail and organizational skills.

Excellent written and verbal communication skills, with the ability to present insights and recommendations to both technical and non-technical stakeholders.

Proficiency in Microsoft Office suite, particularly Excel and PowerPoint.

Relevant certifications, such as Google Ads Certification or Facebook Blueprint Certification, are advantageous..

Initiating, planning, and implementing measures for digital business expansion in the UK.

Monitoring, reporting and optimizing country-specific webshop KPIs.

Preparing, implementing, and monitoring strategic and operational measures, as well as projects.

Overseeing and executing different customer experience topics, with the aim of improving customer experience (eg. NPS, customer surveys).

Local implementation of categories, as well as landing, and content pages.

Observing the UK market and analyzing trends to identify relevant shop features.

Analyzing searches within our webshop and continuously optimizing search results.

Supporting with strategic business cases, implementation of product launches, and operational optimizations.

Close cooperation with CS, Paid Marketing, SEO, UX and Product Management departments.

Build strategies for all Creed Boutique marketing, event, service/experience, partnership, and advertising opportunities, with unique and innovative program offerings

• Develop associated strategies into actionable launch directives to be shared with store teams and relevant NYO departments

• Oversee communication, planning, sourcing of associated materials and execution of programs

Partner with Brand Marketing/Sales/CRM/Training & Development teams to oversee management and communication of all omni-exclusive products (including launch strategy, timing, pricing, ordering, customer outreach & talking points, etc)

Develop necessary collateral to support Boutique Marketing experience initiatives (i.e. napkins, water, coasters etc)

Manage ongoing needs of Boutique staff for event, service and partnership programs

Establish relationships with regional vendor partners, structuring relationships in order to grow awareness, drive revenue, and maximize effectiveness of key campaigns

Help manage Boutique Marketing budgets and vendor execution in order to ensure all costs are within budget and execution is within timing and scope

Collaborate with Sales Admin, Operations and Boutique Team to flawlessly execute programs

Collaborate with Creative team members on creation and execution of project designs

Collaborate with Digital to ensure that marketing programs are coordinated with an omni-channel approach

Partner with Mexico marketing manager to ensure alignment of strategy, pricing, launch timing

Emerging Brands Only Oversees management of 360 launch timelines

Emerging Brands Only Act as main marketing liaison for retail partners/regional sales managers, including communicating with buying office about market presentations, launch timing, event execution, sampling/GWPs etc

Develop and drive global influencer and creator marketing strategies that support brand initiatives with a focus on brand building, storytelling, cultural relevance and new Gen Z/ younger Millennial consumer engagement

Partner with VIP/Celebrity team to develop and implement a global and locally relevant talent constellation strategy inclusive of celebrity, ambassadors, influencers and creators to increase visibility, desirability and positive momentum for the brand

Identify and develop relationships with key influencers (new and existing) to build brand relevance through both organic gifting and paid partnerships

Own global influencer guidance, providing direction to regional BU teams on influencer identification and initiatives to drive engagement, earned media and cultural relevance

Lead North America influencer strategy and execution, creating programs that build brand heat and value generation for NA business and developing/nurturing relationships with our growing Coach Collective of influencers

Collaborate with cross-functional teams to develop briefs for content creation from concept to execution, managing talent-led campaigns and retail and outlet influencer activations

Identify innovative new influencer and creator partnerships and initiatives that support and amplify broader marketing campaigns as well as experiential activations (e.g., pop up events)

Oversee global measurement and reporting; drive, track and report on keys KPIs, including reach, engagement and conversions by campaign, aligned to broader campaign and business goals

Negotiate and manage brand ambassador contracts and/or advise agency partners on management.

Responsible for influencer/creator gifting & seeding strategies and logistics

Manage influencer and creator marketing budgets.

Lead, coach and develop internal team

Be at the forefront of understanding marketing, culture and social media trends and serve as an expert in the space

Implement Global Marketing Effectiveness Measurement & Reporting framework. Monthly & Quarterly business reviews of marketing effectiveness, variance against efficiency targets, return on investment goals & brand strategy

Develop and oversee Global Marketing Analytics testing playbook.

• Testing Strategy: Develop and lead the strategic testing roadmap for both paid and owned marketing channels, aligning with overall marketing goals and objectives.

• Experiment Design: Design A/B tests, multivariate tests, and other experiments to measure the impact of marketing initiatives on key performance metrics.

• Data Analysis: Analyze test results and translate data into actionable insights and recommendations. Provide clear, concise reports and presentations to communicate findings to stakeholders.

Cross-Functional Collaboration: Work closely with marketing teams, data scientists, product managers, and other stakeholders to integrate testing into the decision-making process.

Tool and Technology Utilization: Leverage marketing analytics tools, testing platforms, and data visualization tools to streamline processes and improve efficiency.

Documentation: Maintain clear documentation of testing methodologies, results, and best practices for future reference.

Contribute to the realization of window and in-store visual merchandising schemes (windows, mannequins, styling) following the guidelines and the MONCLER standards.

Train in-store teams on VM guidelines

Ensure the stock verification of VM tools

Plan the activities prioritizing main projects. Support the retail ans wholesale teams in the opening process from layout project to floor plan definition

Periodically visit Boutique and provide advice, implement and follow up the Merchandising Strategy

Give suggestion during suppliers' selection and support in scouting of new suppliers.

Prepare a budget proposal of the activities, order confirmation and verify the invoices; check periodically on budget and update the costs file. Verify timing constraints

Leverage data and analytics, particularly SQL, to provide actionable insights that enhance the overall customer experience and inform and support business goals.

See the broader picture, using these insights to shape business decisions and drive business strategy.

Analyse customer data from multiple sources and channels to identify trends, preferences, and behaviours.

Collaborate with cross-functional teams to integrate customer insights into business strategies.

Translate complex data-driven findings into actionable recommendations.

Develop KPIs, reports and dashboards to communicate customer insights to stakeholders.

Utilise SQL for data extraction and analysis. Create customer segments and profiles for targeted marketing and personalised experiences.

Understand CRM KPIs and measures to identify commercial potential by customer, and next best action modelling to optimise life-time-value. E.g., repeat purchase, reactivation, up-sell, cross-sell Measure, analyse, and report performance metrics relating to Harvey Nichols’ loyalty program (acquisition & retention)

Identify opportunities to improve business processes and tools for customer data and analysis

To develop and implement all marketing communications and activity for Tier 3 retailers, driving this part of the business forward in using the Barbour and BI Commercial calendars across all channels.

Monitor and evaluate the website of our tier 3 stockists to ensure control of the Barbour brand online.

To support development and delivery of sell through support tools including; GWP items, staff uniform, digital toolkits including web banners, blog and social media content.

Support wider marketing team where needed on implementation, execution & analysis of omni-channel marketing plans across the UK’s largest retailers – including window displays, pop-ups, brand events, new collection launches, all digital and social comms, and media support.

To support in delivery of UK launch events each season with event schedules, logistics, model dressing and ensuring timely delivery.

To attend brand events as a brand ambassador and support with logistics, communications and customer service on site.

To input into the marketing calendar with all Tier 3 activity and capturing all Tier 3 marketing campaign results at the end of each season.

To support Barbour retail store teams and retail associations with regular communication on social, digital and loyalty activity.

To approve requests on the Barbour library by UK customers and monitor asset usage.

Carry out competitor research as required.

Undertake any other reasonable activity, as may be required by senior management.

Assist Brand team by supporting across marketing touchpoints including Events, Sponsorships, PR, Media and Retail Marketing.

Assist with Sponsorship activations in local sport & automotive partnerships.

Support on Brand & Retail events, both in Boutiques and externally.

Stay up to date with industry trends and best practices, continuously seeking opportunities to enhance our brand presence and engagement.

Collaborate with the broader Marketing team to ideate and support new initiatives that drive brand desirability and revenue growth.

Coordinate with cross-functional teams to ensure consistency in projects and brand communications.

Implement the execution of the POLO brand Retail marketing strategy across Europe.

Engage with all key stakeholders (Sales, Buying, Planning, CRM, Customer Insights, PR, Media, Brand Presentation, etc.) to implement the team’s strategy on a European or local level.

Drive the amplification of global brand campaigns across EU, ensuring high visibility, high reach, and high engagement of the brand through direct marketing, in-store activations, and innovative experiences.

Develop energy marketing activities and partnerships and contribute with innovative ideas to shape the new retail experience and attract new millennial & Gen-Z customers to our stores. 

Partner with regional store teams and Clienteling to execute events that drive sales performance and client development in key tier two doors.   

Successfully implement the opening strategy for new stores in FY24.

Gather and integrate market and consumer insights on Germany, Spain and Scandinavia and develop adequate marketing strategy for each market.

Research and keep track of market trends and competitor activities, identifying key opportunities for ‘buzz generating’ activations.

Develop strong partnerships within the field and store network to foster new ideas and explore new opportunities.

Keep track of costs and manage budget daily, demonstrating the ability to report on spend on a monthly and quarterly basis.

Develop and implement paid media strategies across multiple platforms, such as Google Ads, Facebook Ads, Tik-Tok Ads, LinkedIn Ads, Twitter Ads, etc., to meet client objectives and maximize performance.

Conduct in-depth research, competitor analysis, and target audience profiling to inform campaign planning/optimisation.

Create and manage paid media campaigns, including campaign set-up, budget allocation, targeting, ad copy creation, and ongoing optimization.

Monitor campaign performance, analyze data, and provide actionable insights to optimize campaign performance and achieve KPIs.

Conduct A/B testing and experiment with different ad formats, creatives, and targeting options to improve campaign effectiveness.

Collaborate with the creative team to develop engaging ad copy and compelling visuals that align with campaign objectives and resonate with the target audience.

Stay updated with industry trends, new advertising features, and platform updates to implement best practices and innovative strategies.

Prepare regular reports and presentations on campaign performance, highlighting key metrics, trends, and recommendations for improvement.

Build and maintain strong relationships with clients and partners, acting as a trusted advisor and providing strategic guidance to drive their business objectives.

Stay informed about market trends, competitor activities, and industry developments to identify growth opportunities for clients, and our business proposition.