Marketing Principles 1.3 Checkpoint: Emotional Messages by Jessica Reekie https://padlet.com/lazyeeyore/6r0r860aj0yn Mark the example as desire-based or fear-based messages. en-us 2017-09-11 22:07:25 UTC 2025-11-02 22:22:51 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Pictureland.png Mark the example as desire-based or fear-based messages. lazyeeyore https://padlet.com/lazyeeyore/6r0r860aj0yn/wish/186582960 2017-09-11 22:08:25 UTC https://padlet.com/lazyeeyore/6r0r860aj0yn/wish/186582960 A deodorant ad shows a man being made fun of by his co-workers for smelling bad. lazyeeyore https://padlet.com/lazyeeyore/6r0r860aj0yn/wish/186583020  Fear]]> 2017-09-11 22:09:01 UTC https://padlet.com/lazyeeyore/6r0r860aj0yn/wish/186583020 A perfume ad shows a beautiful woman attracting admiration. lazyeeyore https://padlet.com/lazyeeyore/6r0r860aj0yn/wish/186583046
Desire]]> 2017-09-11 22:09:21 UTC https://padlet.com/lazyeeyore/6r0r860aj0yn/wish/186583046 A travel company runs ads showing people relaxing on beaches and having adventures in jungles. lazyeeyore https://padlet.com/lazyeeyore/6r0r860aj0yn/wish/186583114 Desire]]> 2017-09-11 22:09:54 UTC https://padlet.com/lazyeeyore/6r0r860aj0yn/wish/186583114 An airline makes a commercial showing all the inconveniences and suffering a passenger experiences on a competitor's airline. lazyeeyore https://padlet.com/lazyeeyore/6r0r860aj0yn/wish/186583145 Fear]]> 2017-09-11 22:10:15 UTC https://padlet.com/lazyeeyore/6r0r860aj0yn/wish/186583145 A cold medicine ad shows people suffering with sickness because they haven't used the medicine. lazyeeyore https://padlet.com/lazyeeyore/6r0r860aj0yn/wish/186583174
Fear]]> 2017-09-11 22:10:30 UTC https://padlet.com/lazyeeyore/6r0r860aj0yn/wish/186583174 An ad for allergy medicine shows people relaxing in green fields and smelling flowers without allergy symptoms. lazyeeyore https://padlet.com/lazyeeyore/6r0r860aj0yn/wish/186583207 Desire]]> 2017-09-11 22:10:58 UTC https://padlet.com/lazyeeyore/6r0r860aj0yn/wish/186583207 A cell phone ad shows young, energetic people dancing and acting happy. lazyeeyore https://padlet.com/lazyeeyore/6r0r860aj0yn/wish/186583242 Desire]]> 2017-09-11 22:11:21 UTC https://padlet.com/lazyeeyore/6r0r860aj0yn/wish/186583242 A jewelry ad shows a couple acting romantic. lazyeeyore https://padlet.com/lazyeeyore/6r0r860aj0yn/wish/186583276 Desire]]> 2017-09-11 22:11:39 UTC https://padlet.com/lazyeeyore/6r0r860aj0yn/wish/186583276