This standout red adds excitement to ranges either as the dominant colour or to draw interest via details.

The inherent boldness of a true red means it's nearly impossible for the colour to go unnoticed. There is something nostalgic about it, an uplifting sense of childhood and optimism, yet it doesn't have to appear juvenile.

markets, Butter begins to move on from solely

comfort-led into smarter categories, seen in

the coloured suit and modern occasion

 sets. A year-round shade,

turn this into a winter-appropriate pastel

through heavier materials such as teddy fleece

in overcoats and cable knit sweaters.

The Bomber jacket is on the high end of the buyers briefing scale for both mens and womens jackets, outwear reports. Followed by the aviator jacket. Similar to the bomber, the aviator typically hits at the waist. Yet, where the bomber tends to have a short, knit collar the aviator has a large, folded plush collar. I have opted to put the collars of a harrington jacket, which has similar properties to the aviator however, shorter knit collars are featured and this is more on brand for Fred Perry. 

Key items: Bomber, overcoat, wide-leg trousers, flex-leisure blazer, polo shirt, statement crew knit and supercharge shirts. 

This trend will fit well with both Fred Perry and Paul Smith’s brand image as new prep is a direction that both brands are currently heading towards, with Fred Perry already showcasing this trend in newer collections. Pops of colour are done exceptionally well by the brands already as well as their take on classic and timeless pieces such as the polo shirt and bomber. Therefore, this trend aligns with my concept and further adaptations to print and colours can be made in order to match the brands. 

retailers to be more gender-inclusive and to offer designs for the non-binary

community. This is prompting retailers and brands to start to look at how they surface inclusivity.

Unisex is the dominant e-commerce tag used to

identify gender-inclusive clothing, and 97% of

brands still use the term somewhere in

product descriptions. But the proportion of

products using the word unisex is falling.

A dialling down of vibrant tones means no less impact. Classic horizontal stripes take direction from retroacademia , while styling cues come from the variety of fashion partnerships that have remade the preppy look for a new generation. 

Layered checks are a commercial go-to with broad appeal, and are remixed in abstract iterations through layering print and digital techniques.

The main colour groups that make up Fred Perry’s polo shorts are blacks ( 29.5%), whites (15%) and navies (10.5%). In opposition, Ralph Lauren, Paul Smith and Lacoste have a mix of whites, navies and blues as their colour groups.

Currently, Fred Perry has the highest discounted items for tops, with a total of 16 items on sale and 7 of them (44%) have a discount between 30-40%

Fred Perry trench coats average £994, which is on the higher end of the scale in comparison to all four brands. Interestingly, when it comes to their other outwear pieces such as the parka or harrington jacket, the brand averages £237 which is a significant difference.

On the other hand, Ralph Lauren is consistent in prices, with the brands trench averaging £582, and the general outerwear range priced at £633 which is more consistent in comparison to Fred Perry 

The main colour groups for outwear across all brands range from blacks, blues and greens 

Fred Perry wide leg trousers are the cheapest, priced at £149 followed by Paul Smith wide trousers at £365 then Ralph Lauren at 3£93

In the SS22 collection 38% of production carried the sun logo, which was a 5% increase from AW 21. The sun logo lets consumers know that lower environmental impact materials have been used during the production process. Eventually, Paul Smith plans to make all of his collections Sun Logo certified, with items ranging from T-shirts, shoes and accessories. ( Paul Smith path to sustainability, 2022)

Paul Smith recently introduced an eco-friendly retail packaging that is 100% recyclable and has a 40% post consumer waste, as part of its responsible sourcing.

UK inflation has hit its highest level in 40 years. The inflation for food, energy and apparel has reached 9% in 2022