What are we focusing on today? by Elizabeth Georgiades

Task 3 Part 1 - 15 mins

lxdintheloopdesign — 2024-05-29 08:25:54 UTC

Complete the marketing opportunities template. If you need a reminder click on the padlet board where we brainstormed marketing opportunities.

Part 2 Step 1 Group discussion - 30 mins

lxdintheloopdesign — 2024-05-29 08:26:06 UTC

Share the marketing opportunities you developed in Part 1 with your team. Choose one marketing opportunity you want to test with your group. Discuss and make sure you provide your reasons why this marketing opportunity is the best one.

The opportunity:
• fits with Cocoa Delights' business strategy and marketing goal/s
• creates a new opportunity in a specific market segment or opens a new market
category
• meets the market needs of the business
• is innovative in the way it addresses the market needs
• can be delivered within time and budget
• is preferred by the majority of team members.

Once you have all shared your ONE marketing opportunity. Choose the best one from your group. You will share this in the meeting with the whole class.

Record your session.

Part 2 Step 3

lxdintheloopdesign — 2024-05-29 08:28:37 UTC

Learning material

lxdintheloopdesign — 2024-05-29 08:29:29 UTC

Here we will focus on

External environment: market size, market trend, competitive analysis (slide 19)

Internal capability (slide 22, 23)

Risk assessment (p 22)

Compliance (p12 workbook)

Confirm marketing opportunities’ viability and organisational capability (slide14-16)

Review the instructions in Part 2 Step 3

lxdintheloopdesign — 2024-05-29 08:29:42 UTC

lxdintheloopdesign — 2024-05-29 09:06:31 UTC

2024-05-30 10:16:12 UTC

can the financial viability be the same in every marketing opportunity?