https://padlet.com/Addie_Mendelson/Type_Journal Examples of typography out in the wild and my descriptions of them. en-us 2022-09-01 15:03:20 UTC 2025-11-12 14:31:25 UTC hello@padlet.com Addie_Mendelson https://padlet.com/Addie_Mendelson/Type_Journal/wish/2328094710 This type has hierarchy, which I'll be talking about in the class discussion as well. Because of the sizes of the text, the first thing my eye is drawn to is the word OASIS. However, because of the color and font of, Old Spice, my eye is conflicted over what to look at first. The smaller words are obviously last in the hierarchy though.]]> 2022-10-05 18:20:26 UTC https://padlet.com/Addie_Mendelson/Type_Journal/wish/2328094710 Addie_Mendelson https://padlet.com/Addie_Mendelson/Type_Journal/wish/2328101657 This is one of my favorite books, not just because of the art. The poems inside are witty and funny, and the text on the cover page shows that. The composition is amazing, because the girl is looking over the edge, right at the words, which draws our eyes to it even more. Also, the fancy swirl on the S draws in our eye as well, having us understand the word Sidewalk more than the other words, which is very clever.]]> 2022-10-05 18:25:28 UTC https://padlet.com/Addie_Mendelson/Type_Journal/wish/2328101657 Addie_Mendelson https://padlet.com/Addie_Mendelson/Type_Journal/wish/2328110973 Another one of my favorite books, this graphic novel immediately drew me in because of the text alone. The picture of the key is interesting, sure, but the type is just so unique, with different colors and lock and key motifs scattered through the letters. The blockiness of the letters helps pull the eye toward the Locke, where as the direct contrast of the slimness of the Key word, is also very clever because it molds itself into the tip of the key drawing.]]> 2022-10-05 18:31:43 UTC https://padlet.com/Addie_Mendelson/Type_Journal/wish/2328110973 Addie_Mendelson https://padlet.com/Addie_Mendelson/Type_Journal/wish/2393084531 I really love this mural because of the art, but the quote in the middle helps tie it all together. Not only do the words spell out a beautiful quote by Hayao Miyazaki, but the handwritten type this person wrote it in conveys the feeling of the piece as a whole. Although I think the placement could use a little work, geometric wise, the swash's used on various letters help create a sort of serene atmosphere to the rest of the quote.]]> 2022-11-21 19:19:22 UTC https://padlet.com/Addie_Mendelson/Type_Journal/wish/2393084531 Addie_Mendelson https://padlet.com/Addie_Mendelson/Type_Journal/wish/2393088807 I wanted to mention this example of a fading wall sign that I saw on Broad street, because no matter how long I look at it, I still can't figure out what the letters are saying. At first I thought it said "Space Center" but going back, I realize that that can't be it. The typeface itself is the problem, along with the spacing. Some of the letters are just to close to others, which is a little confusing. But more than that, the letters that are legible, don't seem to be creating an actual word. Overall, I'm just not sure what it's supposed to be.]]> 2022-11-21 19:22:54 UTC https://padlet.com/Addie_Mendelson/Type_Journal/wish/2393088807 Addie_Mendelson https://padlet.com/Addie_Mendelson/Type_Journal/wish/2393091511 I found this graffiti on Broad street as well. I think the bubbly letters mix well with the points on either side, and it creates an interesting almost bowl shaped composition. Although I'm not sure what XOS means, the letters are pretty clear which is nice to see. [see my previous post] ]]> 2022-11-21 19:25:34 UTC https://padlet.com/Addie_Mendelson/Type_Journal/wish/2393091511 Addie_Mendelson https://padlet.com/Addie_Mendelson/Type_Journal/wish/2393098224 I thought the color scheme in this advertisement was nice, as well as the hierarchy. Something I've learned from taking pictures of type and logos, is that ads have a lot of good color and hierarchy, because they know where they want you to look and they've paid a lot of money to figure out how to do it.
Anyway, the red ad white really compliment each other here, and add to the reddish brown color scheme of the piece as a whole.]]> 2022-11-21 19:31:50 UTC https://padlet.com/Addie_Mendelson/Type_Journal/wish/2393098224 Addie_Mendelson https://padlet.com/Addie_Mendelson/Type_Journal/wish/2393102121 The composition of upper and lower case letters is really good in this book cover. It has a simple color pallet and simple letters, [which I think is really good considering it's about managing mental clutter.]
The boldness of the letters as well as the wide spacing helps create a firmness about it, which is complimented by the blue creating a calm sensation.
I also think the serifs help the font seem more professional, which can help as this is an instructional book. For example, if there weren't any serifs, the font might seem too blocky or simple. ]]> 2022-11-21 19:35:53 UTC https://padlet.com/Addie_Mendelson/Type_Journal/wish/2393102121 Addie_Mendelson https://padlet.com/Addie_Mendelson/Type_Journal/wish/2402889486 Tarot cards have a very specific font used, and most different iterations keep the same or similar styled font, because of how it reminds of the tarot. The Perpetua style serifs, along with the wide space between each letter helps solidify the style for sure.]]> 2022-11-30 02:35:26 UTC https://padlet.com/Addie_Mendelson/Type_Journal/wish/2402889486 Addie_Mendelson https://padlet.com/Addie_Mendelson/Type_Journal/wish/2402900810 Anytime someone sees this typeface, they're reminded of Rick and Morty. The reason this font is so iconic, is because it's so unique and fitting to the style and vibe of the show itself. 
The style, called "Get Shwifty" after a joke in the show, looks most similarly to the misfits horror type. But the bubble texture of this font gives the text a much less threatening vibe.]]> 2022-11-30 02:45:50 UTC https://padlet.com/Addie_Mendelson/Type_Journal/wish/2402900810 Addie_Mendelson https://padlet.com/Addie_Mendelson/Type_Journal/wish/2402912525 The super blocky texture of the font Lowe's used for their logo is really effective. Not only does it give us a sturdy feeling [like building things does] the blockiness also makes the letters look like they could be made from wooden beams or some other building material. Aside from the S of course.]]> 2022-11-30 02:56:03 UTC https://padlet.com/Addie_Mendelson/Type_Journal/wish/2402912525 Addie_Mendelson https://padlet.com/Addie_Mendelson/Type_Journal/wish/2402930242 I thought the type used to promote this persons art on this sticker was pretty interesting. It's not that big comparatively, but the ascenders on the A's are so unique, and the way the R's strokes are swooping make the typeface seem so much more interesting and mysterious. Such small changes, can lead to a whole new perception on the entire font.]]> 2022-11-30 03:10:51 UTC https://padlet.com/Addie_Mendelson/Type_Journal/wish/2402930242 Addie_Mendelson https://padlet.com/Addie_Mendelson/Type_Journal/wish/2413181240 I recently went to a convention and found this really cool wall set from the TV show Stranger Things. I think the type used is very cool because it fits with what it was made for. It was made to be really messy and have that handmade feeling, but also be legible and iconic. The painterly texture of each letter really gives more to the piece as a whole.]]> 2022-12-07 17:57:28 UTC https://padlet.com/Addie_Mendelson/Type_Journal/wish/2413181240 Addie_Mendelson https://padlet.com/Addie_Mendelson/Type_Journal/wish/2413190403 One of my favorite books as a child, this fairy pop up picture book has a sort of magic to it that the typeface on the cover replicates well. The swooping of each letter, like in the tail of the G and swash of the M give each letter a unique almost musical feeling.]]> 2022-12-07 18:01:15 UTC https://padlet.com/Addie_Mendelson/Type_Journal/wish/2413190403 Addie_Mendelson https://padlet.com/Addie_Mendelson/Type_Journal/wish/2413206640 The text on this job posting poster is simple but effective at the same time. The lack of serifs, and the tall all caps letters show for a professional sleek look. Although, the all caps type makes it look rather uninspired. There is some hierarchy in the page, enough difference in the spacing and size to keep the composition interesting.]]> 2022-12-07 18:12:55 UTC https://padlet.com/Addie_Mendelson/Type_Journal/wish/2413206640 Addie_Mendelson https://padlet.com/Addie_Mendelson/Type_Journal/wish/2413210075 Again, the simplicity of this text makes for a great and legible logo. The way there are no ascenders on any of the letters is really interesting because it makes the letters more curved, breaking down each letter to it's more basic shape. Also, the way they've made each letter fit into the sort of square shape makes for a well fitting composition of the word overall.]]> 2022-12-07 18:15:35 UTC https://padlet.com/Addie_Mendelson/Type_Journal/wish/2413210075 Addie_Mendelson https://padlet.com/Addie_Mendelson/Type_Journal/wish/2413213011 This logo is yet another example of how simplicity can benefit text. The low down quality to each of the counter's works well to make the R and the A look unique enough to draw attention, but still remain legible and remain within the style. This is a time in which the all capitols looks at home here, because of the shortened name.]]> 2022-12-07 18:17:58 UTC https://padlet.com/Addie_Mendelson/Type_Journal/wish/2413213011 Addie_Mendelson https://padlet.com/Addie_Mendelson/Type_Journal/wish/2413220861 The logo of this gallery is interesting because it has two different sections to it, the bold and not bold letters. The decision the creators made to make the "National" all in bold not only draws the eye to it, but also adds a certain level of certification to it. 
The font chosen in general fits well, for it's simple serifs and thin but tall letters. It fits because it's the exact type of font that you'd expect to see from a museum. Fancy enough to seem important, but not too fancy so that it remains professional looking.]]> 2022-12-07 18:22:02 UTC https://padlet.com/Addie_Mendelson/Type_Journal/wish/2413220861 Addie_Mendelson https://padlet.com/Addie_Mendelson/Type_Journal/wish/2413230117 The font on my Walking Dead poster is iconic through multiple series. Mainly known for the show of the same name, this simple logo has been in so many things over the years, it's almost oversaturated. But, because of the simple working title, it never gets old visually. Also, because of it's big blocky and simple letters, the letters can be splashed in blood or decayed a little and still look great. Artists can add any number of alterations to it and it would still remind us of the series that's known so well. ]]> 2022-12-07 18:27:43 UTC https://padlet.com/Addie_Mendelson/Type_Journal/wish/2413230117 Addie_Mendelson https://padlet.com/Addie_Mendelson/Type_Journal/wish/2413234598 Talking about iconic, this logo has been seen just about everywhere for over 100 years. While the original logo looks a bit different, this logo has remained similar since about 1900, which is pretty impressive. This logo is such a success because of multiple things, such as the composition of the swashes on the C's, the Hierarchy and positioning of the letters, and the font itself being almost ribbon like and sleek. ]]> 2022-12-07 18:31:08 UTC https://padlet.com/Addie_Mendelson/Type_Journal/wish/2413234598 Addie_Mendelson https://padlet.com/Addie_Mendelson/Type_Journal/wish/2413242752 Bob Ross remains to this day a symbol of art and creativity, and the branding of his name certainly doesn't hurt. The type of how his name is written everywhere is iconic, because of the handwritten quality and the originality of the swoops and cursive writing.
In addition, everyone who's ever seen his videos knows that "Happy little trees" is one of his signature phrases, which is why this marketing works here. The way the text also imitates a paint brush is telling, not only because he's an artist but also because he used a thick brush most of the time. ]]> 2022-12-07 18:35:26 UTC https://padlet.com/Addie_Mendelson/Type_Journal/wish/2413242752 Addie_Mendelson https://padlet.com/Addie_Mendelson/Type_Journal/wish/2413354846 This Job posting poster works even better than the previous one. The print quality is definitely one reason, but some others are the colors used, the logo put in place and the type on the color block. The white on purple background works really well here, and the simple block letters help get the point across while keeping the same look of the original Taco Bell logo itself. The two fonts are very similar if not identical. The thin spacing and wide letters also bring different feel to the poster as a whole, and it's working really well to draw the eye in. ]]> 2022-12-07 18:54:20 UTC https://padlet.com/Addie_Mendelson/Type_Journal/wish/2413354846 Addie_Mendelson https://padlet.com/Addie_Mendelson/Type_Journal/wish/2413361538 The May Day Festival was one of my favorite festivals when I was younger. It was a very magical and fun experience that this poster pretty much nails! Not only does the illustration add an out of this word feeling to the booklet, but the typeface does as well. The thick wide letters keep the viewer interested and the color matches well with the composition. The font makes the title a little hard to read at a distance, but it's a booklet so it's not really meant to be read from afar. Also, I think it's interesting how the counters on every letter here are very small, it makes the entire letter look more unique, but I do think it takes away from the readability of it. ]]> 2022-12-07 18:58:43 UTC https://padlet.com/Addie_Mendelson/Type_Journal/wish/2413361538 Addie_Mendelson https://padlet.com/Addie_Mendelson/Type_Journal/wish/2413365245 I wanted to add this piece because of the stock difference in the type versus it's environment. On one hand, the difference in color and style draw in the viewers eye, but on the other hand they clash completely with the building itself. And not only the building, but also the part holding the type. One would think that this building would be accompanied with a fancy and swishy sort of lettering, but the simple thin letters don't do it justice here.
I think the font choice would be slightly less noticeable if the color surrounding it wasn't bright blue, and it might not clash so much.]]> 2022-12-07 19:02:02 UTC https://padlet.com/Addie_Mendelson/Type_Journal/wish/2413365245 Addie_Mendelson https://padlet.com/Addie_Mendelson/Type_Journal/wish/2413376027 I've never actually been here, but I saw the logo out the window on the bus and had to take a picture. I really love the contrast between thick and thin that is going on throughout the text. The fact that it's consistent all throughout also makes this style that much more appealing.
The positioning of the bars throughout the logo are interesting though, because they're different all over. For example in the G's the Bar is settled in the middle. In the E's the bars are near the top. Also, in the R's the stroke is near the bottom, somewhat mirroring the E's. Even though there is so much difference between them, it works really well as a whole composition wise. ]]> 2022-12-07 19:10:52 UTC https://padlet.com/Addie_Mendelson/Type_Journal/wish/2413376027 Addie_Mendelson https://padlet.com/Addie_Mendelson/Type_Journal/wish/2413379313 The type in this logo works really well over all. The style of the swoops in the U and J match up really well. However, something that's always bugged me is the way they made the A. The Bar is supposed to match the swoops of other letters, but here it mainly looks out of place. I think part of this is because it's horizontal, but another part is that it's coming from the bottom of the A, instead of starting somewhere in the middle, like a more cursive centric letter. 
Overall it works well, but if you analyze each letter separately it can stand out as bad, at least to me.]]> 2022-12-07 19:13:37 UTC https://padlet.com/Addie_Mendelson/Type_Journal/wish/2413379313 Addie_Mendelson https://padlet.com/Addie_Mendelson/Type_Journal/wish/2413383499 The cursive font this product has as it's logo is simple but effective. The swashes on a lot of the letters match the style and make the words look fancier over all, but also stay simple enough to be very legible, even to people who can't read cursive very well because the shapes of the original letters stay the same (aside from the S at the end.)
The Lidl logo on the bottom also works really well. Not only does the I have it's own little illustration, but the blocky letters also match it and bring the whole piece together.]]> 2022-12-07 19:17:04 UTC https://padlet.com/Addie_Mendelson/Type_Journal/wish/2413383499 Addie_Mendelson https://padlet.com/Addie_Mendelson/Type_Journal/wish/2413387390 Not only does the font add to the professionality of the words as a whole, but the italics also create a sort of frill that keeps the composition alive.
Although this is a government sanctioned document and not a product, type is still very important for not only the viewer, but also the integrity of the bureau. ]]> 2022-12-07 19:20:16 UTC https://padlet.com/Addie_Mendelson/Type_Journal/wish/2413387390